LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 174 of 179)

LEGO Releasing Smaller Boxes To Help Environment

As a leader in the industry, LEGO is taking a stand to help the environment by releasing smaller boxes to cut back on their carbon footprint. These new boxes will have a FSC (Forest Stewardship Council) certification “which lowers the CO2 impact of its packaging by about 10%.” You will be able to start seeing the smaller boxes this year and by 2015, all of the products will be in smaller boxes. With this change, LEGO will save about 4000 tons of cardboard which is about 18% of their current consumption. These new boxes will come from sustainable forest so less trees will have to be taken down.

How will this benefit consumers and The LEGO Group? For us consumers, we’ll have smaller boxes to carry around and stores will have more space to stock their shelves. For LEGO, the smaller boxes also affect logistics such as transportation from the factories to the stores. LEGO is also involved in other plans to lower their carbon footprint. About 25% of the emissions are from manufacturing of the bricks themselves so they’ve made plans to mold the bricks more efficiently. The company also has invested in wind energy to improve their energy consumption. By using wind, LEGO can use clean energy that is plentiful and produces no emissions.

Read more about LEGO’s stance to help the environment here.

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LEGO Mold Retired After Producing 120,000,000 Bricks

If you’re wondering what a retired LEGO mold looks like after producing 120,000,000 bricks, the above image shows it. A recent picture that was posted on Reddit shows a mold that was producing red 2×3 plates in it’s last cycle of it’s life. A commenter did calculations on how long the mold lasted and suggests it’s been at work for around 7 years nonstop, minus maintenance and color changes.

120,000,000 bricks / 8 bricks per cycle = 15,000,000 cycles
15,000,000 cycles / 4 cycles per minute = 3,750,000 minutes
3,750,000 minutes / 60 minutes per hour = 62,500 hours
62,500 hours / 24 hours per day = ~2604 days
2604 days = 7.135 years

According to the Pick-A-Brick page on Shop@Homeicon, these 2×3 plates cost $0.15 each so if prices haven’t changed since the mold started production, it would’ve made LEGO around $18,000,000. As someone who has worked in the plastics industry before, the molds are the centerpiece to getting the bricks produced. Needing to be very intricate and precise, they can cost upwards of tens of thousands of dollars to make. They take a few hours to change out of the plastic injection machines and can weigh between 150-1500 kilos. If you have time, I suggest watching National Geographic’s Ultimate Factories/Megafactories of the LEGO factory in Denmark on how the bricks are created. The video talks more about the molds starting at 13:15.

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Office Wall Filled With 1200 LEGO Minifigures

Tax season is coming up here in the US so this is fairly relevant. A UK company called Qubic Tax wanted something to liven their office. They commissioned this project to creative consulting firm, Acrylicize, to come up with something that revolved around the “Tax” theme. They got together and figured something out that would best fit the vision Qubic wanted. What better way to represent this vision is to make a wall filled with LEGO minifigures. Why minifigures? They characterize the population in that people have many different jobs, but all of them have something similar: Everyone pays taxes. So Acrylicize spent a weekend putting together this evenly-spaced 1200 minifigure piece and hung it up. Finding 1200 different LEGO minifigs must have taken a lot of planning as well. Nobody likes to pay taxes but at least this adds a playful mood to a serious matter. After seeing this, now I want something like this at my office too.

**Via Bit Rebels via Bricktopia**

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LEGO World 2013 Starts This Thursday

If you don’t know yet, LEGO World 2013 in Copenhagen, Denmark starts this Thursday, February 14th through Sunday the 17th. From all the new sets we’ve seen at the New York Toy Fair, there couldn’t possibly be anything else that’s new to be revealed, right? Well according to Kevin Hinkle on the Community Team Blog, the next exclusive LEGO set will not be revealed in North America so this probably means that it could be revealed at LEGO World. Besides waiting to hear set reveals, there are other fun things to do there for boys and girls of all ages. Adults can also join the fun aw well. Stay tuned to see if there is an actual set being revealed this week.

**Via Brickset**

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Belkin Licensing Deal With LEGO

Today, Belkin has announced a multi-year licensing deal with The LEGO Group to make “buildable” phone cases for various mobile devices. As you may know, Belkin is a manufacturer of popular technology products and now, they get to produce accessories that promote creativity. The initial line will focus on Apple products including iPhones and iPods but will expand to other phones throughout the partnership. Read the official press release below:

Belkin to Create New Line of Cases Inspired by the iconic LEGO® brick

PLAYA VISTA, CA– February 11, 2013 – Belkin, creator of people-inspired consumer technology products, today announced a multi-year licensing partnership with The LEGO Group to create innovative and fun accessories for mobile devices.

Starting in spring 2013, Belkin will launch a variety of smartphone cases incorporating Belkin’s quality product design with LEGO® bricks for a unique “buildable” case experience. Designed for LEGO fans of all ages, the initial product line will focus on iOS devices, including the iPhone and iPod touch, with plans to expand to other platforms over the course of the partnership.

“The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun,” said Patrick Sullivan, director of product management at Belkin. “This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages.”

About Belkin
At Belkin, we make people-inspired products. With more than 200 patents, Belkin

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The Brick Fan/YCF at New York Toy Fair 2013

New York Toy Fair 2013

The 2013 American International Toy Fair in New York is starting tomorrow and Stud from YourCreativeFriends will be there on the floor doing coverage for their channel as well as for our site. The LEGO VIP event is from 7-9AM EST on February 10 and YCF is invited to take part in the festivities. The badges feature the Hollywood Starlet from the Series 9 Collectible Minifigures. There will many new LEGO sets from many different themes including Star Wars, The Lone Ranger, The Hobbit, Lord of the Rings, DC Universe Man of Steel, Marvel Super Heroes Iron Man, and of course the return of the Castle sets. Be sure to come back Sunday morning to get the most complete news from Toy Fair 2013.

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LEGO Exclusive VIP Keychain (4644591) for Valentines

LEGO VIP Key Chain (4644591)

This is probably old news by now but LEGO is sending a red-chromed minifigure VIP Keychain (4644591) to all VIP members who very active and engaging based on a list of criteria which includes purchase frequency. If you were the few lucky ones who qualified, the keychain should have started arriving in your mailboxes by now or in the near future. There’s also a Valentine’s card included with some special offers such as early access for the Palace Cinema (10232) on Feb 14-28. In the month of March, for all orders $50 or more, you get a FREE Republic Frigate (30242) polybag. Also from March 1-15, there is FREE shipping with orders $75 or more. Finally from March 25 – April 8, there is a Double VIP point event. Hopefully I’ll be getting one of the keychains in the mail soon but if not, I’ll be a sad panda.

LEGO VIP Keychain (4644591) LEGO VIP Keychain (4644591) LEGO VIP Keychain (4644591) LEGO VIP Keychain (4644591)

**Image courtesy of YourCreativeFriends**

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