LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 32 of 172)

LEGO Celebrates 90th Anniversary

Today LEGO celebrates their 90th anniversary and is holding their first World Play Day. LEGO is holding various activities around the world for their 90 Years of Play.

Building the LEGO® Legacy – celebrating 90 years of creativity and playing well

The LEGO Group celebrates its 90th Anniversary with its first World Play Day as new research finds more than 80% of families want more play in their day.

Billund, Denmark: On Wednesday, 10th August, the LEGO Group will celebrate nine decades of fan creativity and helping children reach their full potential though LEGO® play. To mark the occasion, the brand will host its first ever World Play Day – a full day of play-packed global events, collaborations and surprises dedicated to helping families and communities play more.

From the moment Ole Kirk Kristiansen, a young Danish carpenter, picked up his tools and made his first wooden car in 1932 he was focused on making high-quality toys that teach children about the world and give them the skills to thrive in it. He named his company “LEGO” from “Leg Godt”, meaning “Play Well” in Danish. Inspiring fun, playful learning remains the toymaker’s purpose today.

In his small workshop in Billund, Demark, Ole hand-carved a collection of vehicles, ducks and yoyos and later started experimenting with plastic building bricks. His son, Godtfred, added a few small tubes to make the bricks click and stick together, officially launching the interlocking system we know today. The LEGO® brick that offers limitless creative building possibilities was born in 1958.

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LEGO Opens $500 Million Expansion at Monterrey, Mexico Factory

The LEGO Group has announced that have officially opened a 33,850 m² expansion at the Monterrey, Mexico factory. This is part of the $500 million investment for the location that will increase production capacity to meet growing demand in the Americas.

The expansion will includes new molding building which is set to open in 20204 and will have a 50% increase in production capacity. As a result, this will add another 1,000 jobs to the site as well. The investment is on top of the $1 billion that was put into the new factory in Virginia which was announced a few months ago.

The LEGO Group invests in the expansion of factory in Monterrey, Mexico

New warehouse, moulding hall and processing facility will increase site’s capacity to support long-term growth in Americas.

Monterrey, Mexico – August 5, 2022: The LEGO Group today officially opened a 33,850 m² expansion at its factory in Monterrey, part of a $US500 million investment in the site which will increase production capacity to meet growing, long-term demand in the Americas region and globally.

The expansion includes a fully automated high-bay warehouse and a building dedicated to assembling and decorating LEGO products which was completed 2022 The multi-year investment will also include a new moulding building which is set to open in late 2024 and will contribute to a 50% increase in production capacity.

An extra 1,000 jobs will be created to support the expanded site, taking the total number of employees to more than 6,000 by the end of next year.

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New LEGO Movie in Development – Announcements “Soon”

We haven’t gotten a LEGO movie in theaters in three years but there’s recent news that one is currently in development. The LEGO Movie producer Dan Lin tells The Ankler podcast that the next movie is in the works and there should be some kind of announcement soon. At the end of the podcast, Lin says,

“We are very active in developing the next LEGO movie. We know we have to switch it up and take it a different kind of art form that’s still true to LEGO so we’ll have some announcements soon. I’m actually really excited about the progress that we’ve made. Lord and Miller really raised the bar for what a LEGO movie should look like and feel like and the tone. I think we’ve reinvented it in a really cool way but eager to announce it.”

If you don’t remember, LEGO signed a five year exclusive deal with Universal Pictures for development, production, and theatrical distribution for more LEGO movies after talks with Warner Bros. broke down. It’s been two years since the deal was signed and there has been absolutely no details about what the next LEGO movie will be about so we’ll see how long “soon” is.

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LEGO 90 Years of Play Red Brick Building Event Next Week

Set you calendars because LEGO Stores will be hosting the second round of the 90 Years of Play Red Brick building event next week. The next session will be on August 10-11 on a first come, first served basis. The build is for a 2×2 red brick but it also doubles up as a coin bank. If you have the parts, you can build your own using the instructions that was provided to us however free LEGO is free LEGO.

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The Brick Fan Newsletter Now Published by follow.it

Since the start of The Brick Fan, we’ve been using FeedBurner to bring you an email subscription service to get our latest posts. If you were subscribed, you may have noticed that you haven’t been getting any for the past week. That is because Google and FeedBurner has recently phased out some of their “non-core feed management features” which includes email subscriptions.

We are in the process of importing all current subscribers from FeedBurner to follow.it. If everything runs correctly, there you should start getting The Brick Fan emails in a few days. You don’t have to do anything. If you’re not a subscriber, you can follow us here or if you’re on desktop, you can sign up using the top widget on the sidebar. Subscribing to the newsletter is completely free and you can unsubscribe anytime you want. Please make sure you confirm your subscription that was sent to your email as well. Today is the first day that I’m switching over so there may be some kinks I have to work out.

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LEGO Files “LEGO Dreamzzz” Trademark

LEGO has recently put in another trademark registration for something called LEGO Dreamzzz. It was filed just last week on July 18 and it looks to be for an online fan club service that is a website featuring interactive games, activities, stories, etc. The listing doesn’t mention anything about toys like with the Brick to the Future trademark. I’m guessing whatever LEGO Dreamzzz will be in the Play Zone like all the other interactive games are. As of July 21, the status of the application is live and is waiting to be assigned to an examining attorney which will be in about six months.

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LEGO 90 Years of Play Red Brick Building Instructions

Yesterday and today, LEGO stores are doing a building event for the LEGO Red Brick. I’m not able to make it but our friend Charlie has sent over the building instructions if you want to build your own. There will be another building session August 10-11 on a first come, first served basis.

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