
Today LEGO celebrates their 90th anniversary and is holding their first World Play Day. LEGO is holding various activities around the world for their 90 Years of Play.
… ContinueBuilding the LEGO® Legacy – celebrating 90 years of creativity and playing well
The LEGO Group celebrates its 90th Anniversary with its first World Play Day as new research finds more than 80% of families want more play in their day.
Billund, Denmark: On Wednesday, 10th August, the LEGO Group will celebrate nine decades of fan creativity and helping children reach their full potential though LEGO® play. To mark the occasion, the brand will host its first ever World Play Day – a full day of play-packed global events, collaborations and surprises dedicated to helping families and communities play more.
From the moment Ole Kirk Kristiansen, a young Danish carpenter, picked up his tools and made his first wooden car in 1932 he was focused on making high-quality toys that teach children about the world and give them the skills to thrive in it. He named his company “LEGO” from “Leg Godt”, meaning “Play Well” in Danish. Inspiring fun, playful learning remains the toymaker’s purpose today.
In his small workshop in Billund, Demark, Ole hand-carved a collection of vehicles, ducks and yoyos and later started experimenting with plastic building bricks. His son, Godtfred, added a few small tubes to make the bricks click and stick together, officially launching the interlocking system we know today. The LEGO® brick that offers limitless creative building possibilities was born in 1958.