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LEGO Ranked Number 1 on 2021 Global RepTrak 100

LEGO has been named the most reputable company in the world for the second straight year. The RepTrak 100 survey was released and LEGO was named the most highly regarded company out of 100 companies.

THE LEGO GROUP AGAIN RANKED AS THE WORLD’S MOST REPUTABLE COMPANY

BILLUND, April 12, 2021: Today, The RepTrak Company™ released the annual Global RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation for the second year running.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“I’ am very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row. During a difficult year we prioritized doing what’s right and lived our values. We supported those in need and inspired children and families through play. Being able to have a positive impact on society motivates us every day.”

The Global RepTrak®100 study developed by The RepTrak Company™ measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

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adidas UltraBOOST DNA x LEGO Plates Restock on May 3

The adidas UltraBOOST DNA x LEGO Plates shoes dropped yesterday online and they pretty much was sold out in just a few minutes. For the majority of us who wanted it, there was pretty much no chance of getting it due to the overwhelming demand for it. Now it looks like that adidas will be restocking it again online on Monday, May 3 at 7am PDT. There’s no word on how many pairs will be available but I’m guessing it won’t be that many. There’s a email notification button to give you a reminder of the drop. Thanks to Reefuzz for the heads up.

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Adidas UltraBOOST DNA x LEGO Plates Shoes Available Today

For those who are interested, the new adidas UltraBOOST DNA x LEGO Plates shoes will be available over on the adidas website in about three hours from this post. They will retail for $200 a pair and these will be able to use actual LEGO plates on it to customize your look. In addition, they’ll be much more comfortable because of the UltraBOOST technology. I’m assuming stock will go very quickly because of sneakerheads as well as scalpers.

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LEGO Masters Season 2 Premieres June 1 on FOX

FOX has announced that season two of LEGO Masters will be premiering on June 1. Will Arnett will be returning to host the new season and LEGO judges Jamie Berard and Amy Corbett are expected to return as well. The main thing we don’t know about are the contestants who will be competing for the title of LEGO Masters. Stay tuned as more details are revealed about season two of LEGO Masters.

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LEGO Celebrates Ole Kirk Kristiansen’s 130th Birthday

Today, LEGO celebrates the 130th birthday of Ole Kirk Kristiansen, the founder of the company. Ole jump started a company with wooden toys that would eventually evolve into our favorite building toy with the help of his son Godtfred. Unfortunately, Ole wouldn’t be able to see the success of the building blocks but his spirit lives on in the creations that we build. If you haven’t seen the animated story of LEGO, I highly suggest it which you can check out below.

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Former BrickLink Design Program Projects Sold by Clone Company

Yesterday, I reported that a few projects on the BrickLink Designer Program had been withdrawn by the designer and archived and it looks like there’s a reason why. After I posted the article, I’ve gotten a lot of messages directing me to a German company called BlueBrixx that sells sets using clone bricks.

If you look at the products they have, the three projects that were on BrickLink are being sold there with reviews of them being up as late as last November. In addition, they are listed as authorized by RA-MT Brick Design which is Robert Bontenbal’s (RobenAnne) site. I’ve been told that he has a deal with BlueBrixx but I can’t confirm if that’s the reason why he has withdrawn the projects from BrickLink. LEGO technically owns BrickLink so working with a competitor isn’t really a good look.

Obviously, it’s disappointing to see that BrickLink won’t be able to produce the sets as many fans were wanting to add on to the LEGO Ideas Old Fishing Store (21310) but I guess Robert has to do what’s best for him.

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RobenAnne Withdraws Projects from BrickLink Designer Program

The BrickLink Designer Program is well underway in the pre-production phase and recently there has been projects that have been removed from the program. Robert Bontenbal, aka RobenAnne, had three project running which were the Boat House Diner, Boat Repair Shop, and The Dive Shop but “due to other obligations,” he has withdrawn them. Bontenbal was also the fan designer for the LEGO Ideas Old Fishing Store (21310) and fans were excited in potentially adding some more buildings with the same aesthetic, but alas, we won’t be able to. There’s no other reasoning behind the withdrawl it but it’s disappointing.

Due to other obligations the designer has had to withdraw this design from the program. We hope that we will be able to work with the designer again in the future!

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