LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 8 of 175)

LEGO Employs White Hat Leakers to Prevent Leaks

It has been revealed that LEGO is working with white hat leakers to identify vulnerabilities to prevent leaks of upcoming products. These white hat leakers are LEGO fans who previously leaked sets in the past but have had their accounts deleted by the LEGO Confidentiality team and are now helping to prevent future leaks.

One of the more popular announcements was the LEGO Pokemon theme and we were told that that white hat leakers worked tireless to prevent anyone from posting it early on Reddit, Discord, X, etc. It worked pretty much to perfection until LEGO Mexico hit the wrong button and managed to leak it themselves an hour or so early.

As we can see from this year, the leaks have been relatively quiet so it may seem that it’s been working although there were still some that pass by like with small retailers. It’s not perfect but LEGO is making a big effort to control the leaks.

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LEGO Project Hair Revealed from Archives

LEGO has gone to their history books and have unearthed something called LEGO Project Hair. Back in 1975, the original LEGO minifigures were released with no arms or facial expressions. The higher ups at LEGO wanted more realistic features on the minifigures.

LEGO designer Vittig Hed started up Project Hair in which LEGO would put syntheic hair on minifigures. Unfortunately it didn’t test well in focus groups and it was archived. That is until a few years later when Project Hair was rediscovered during LEGO’s renovation.

LEGO was set to work on it again until 1978 rolled around and the LEGO Space theme was introduced. The release pretty much ended any hopes of Project Hair for good and it was never heard about again until today.

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LEGO Easter Egg Make & Take Event Revealed

LEGO Brand Stores have revealed a new Make & Take event for a LEGO Easter Egg. The event will be held on Sunday, April 13 from 12-2pm and it is on a first come, first serve basis. The LEGO Store Garden State in Paramus, New Jersey will be hosted a day earlier on Saturday, April 12 at the same time.

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LEGO Creativity Workshops in April

LEGO will be holding some new Creativity Workshops at LEGO stores in April. Select stores in the US and Canada will be holding the event on April 5 and 6. You’ll have to sign up in advance because space is limited. The workshop is intened for kids 6-12 and it looks like it’s just a building event and not a make and take.

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LEGO Ideas Second 2024 Review Announcement Tomorrow

LEGO has announced that the LEGO Ideas Second 2024 Review is now complete and they will be announcing the winner(s) tomorrow. There are 35 projects that are in the running to become an official LEGO Ideas set in the near future. All of them are worthy to be a set but there are some standouts that I think could win but this depends on whether LEGO sees it the same way according to their criteria.

• Claw Machine
• Wallace & Gromit – A Grand Day Out
• Pioneer CDJ 2000 Nexus Multi Player
• Impression Sunrise – Monet
• The Loneliness of the Voyager – NASA’s Voyager Mission
• Humpback Whale Breach
• Tintin – Space Rocket
• The Iron Giant in the Forest
• Tetris Solid
• Working Image Projector “Magic Lantern”
• Popcorn Machine
• Arsenal F.C. – The Invincibles
• Sony Walkman
• Hydroelectric Power Plant
• Floating Sea Otter
• Avatar: The Last Airbender!
• Blacksmith – Wild West
• Bluey!!
• New Holland CR Combine
• Wednesday The Room and The Balcony
• Lisbon Tram (Electrico 28)
• Market Village
• Modular Post Office in Neoclassical Style
• Working River Rapids Ride – Fairground Rafting Coaster
• Italian Riviera
• Vintage Radio – Listen to Your Favorite Music!
• Snoopy – Campfire
• Mallard
• Downton Abbey: Highclere Castle
• LEGO ZH1 – Working and Functional 33MM Film Camera
• Bob Ross: The Joy of Painting
• Gravity Falls: The Mystery Shack
• The Tennis Match
• Coldplay Music of Continue

The LEGO Group CEO Talks Trump Tariffs

During yesterday’s financial reporting, The LEGO Group CEO Niels B. Christiansen also talked about the looming tariffs that the United States is putting on countries. Talking to Yahoo Finance, Christiansen said that if there are tariffs for Mexico, it would impact the company but it won’t be their biggest issue but would react for the long-term perspective and not to destroy the momentum they currently have.

As far as raising prices for LEGO sets here in the US, it would depend if the tariffs are permanent or temporary and they would react for the long-term and it’s hard to say at this moment in time. Currently LEGO has a factory in Mexico which supplies the products for North America and Christiansen mentioned that it wouldn’t be closing it even though there’s a Virginia plant slated to be open in 2027.

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LEGO Achieved Record Profits in 2024

A few hours ago, The LEGO Group released their 2024 Annual Results and it was a record year for the company. Revenue grew by 13% which was driven by a strong demand for its large portfolio. Consumer sales also increased by 12% and their market share also grew while outpacing a declining toy market. There were 840 products released last year and the top themes include LEGO City, Star Wars, Technic, Icons, and Harry Potter.

The LEGO Group delivers record top- and bottom-line results in 2024

Highlights vs. FY 2023

• Revenue grew 13 percent to DKK 74.3 billion, driven by strong demand for its large, diverse portfolio that caters to builders of all ages and interests.
• Consumer sales* increased by 12 percent.
• Market share grew significantly with the LEGO Group consistently outpacing a slightly declining toy market.
• Operating profit increased 10 percent to DKK 18.7 billion, while increasing strategic spending on sustainability and digital technology. Net profit grew 5 percent to DKK 13.8 billion.
• Free cash flow was DKK 10.2 billion. Cash flow from operating activities increased by 24 percent, supporting substantial investments in new factories and facilities, including in Vietnam and the U.S.
• Certified mass balance purchases** more than doubled from 18 percent in 2023 to 47 percent in 2024.

BILLUND, DENMARK, March 11, 2025: The LEGO Group today issued its annual results for 2024. The company achieved record revenue and operating profit, outpacing the toy market with significant market share gains. The double-digit revenue growth was driven by

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