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Category: LEGO Miscellaneous (Page 45 of 46)

The LEGO Group 2013 Annual Report Results

The LEGO Group has completed their 2013 Annual Report with CEO Jørgen Vig Knudstorp sharing details about the company’s growth last year. The LEGO Group had its 9th straight year of organic growth and increased their sales by 11% which outpreformed the traditional toy market. The overall revenue by the company has quadrupled over the past 10 years. LEGO has seen main growth in Poland, Germany, and China which in turn helped their sales numbers. Legends of Chima was one of the best selling themes for LEGO last year and the Friends theme was one of the top 5 themes. LEGO City, Star Wars, and DUPLO rounded out the top 5 themes of 2013. The Friends line also seen double digit growth along with some of the core themes including City, Creator, DUPLO, and Technic. With all of the various sets that LEGO releases every year, the company is meticulous in following industry standards and as a result, there have been no product recalls for the 4th straight year.

LEGO has also invested in themselves including DKK 2.6 billion in facilities in Mexico, Czech Republic, Hungary, and China. More facilities equal more responsibilities and The LEGO Group has enrolled in the WWF Climate Savers program in which they are 1st in the industry. They have improved energy efficiency by 30% since 2009 and employee injuries have reduced by 40% since 2009. The LEGO Group also added 1,355 employees last year due to it’s growth and is one of the company’s largest annual employee increases in history.… Continue

The LEGO Group Looking To Replace ABS Plastic by 2030

A few days ago, Plastics News has reported that The LEGO Group has started their search to find a new sustainable resin to replace the existing ABS the company currently uses for their bricks by 2030. LEGO Senior Project Manager states, “I need to find a material that is just as good as this one. I need to find a material that will be just as good in 50 years, because these are passed down from generation to generation.”

Currently, the company has been testing bricks with an impact modified polylactic acid but this new test is not as promising yet. The issue with it is that a few weeks after molding, the bricks do not stay together as good as the traditional process does. One of the ways that LEGO measures the quality of the bricks is by testing the “clutch power.” A reason why these new bricks are failing the standards is because the machines that test the bricks are not compatible with the new materials.

LEGO uses more than 6,000 tons of plastic every year with 70% of the materials being Acrylonitrile Butadiene Styrene (ABS) and it now wants to be more efficient in using the new materials which should benefit the company financially and environmentally.

Check out more details on what LEGO is planning to do in the near future in the article. Also, if you haven’t watched National Geographic’s Mega Factories episode of LEGO before, I highly recommend watching it below. Although the video is fairly old now, it’s still … Continue

The 86th Academy Awards Best Picture Nominees in LEGO Form

LEGO American hustle

To celebrate the Best Picture Nominees for the 86th Academy Awards, Yahoo has put together a series of 9 posters of the nominated movies in LEGO form. The nominees include American Hustle, 12 Years a Slave, Captain Phillips, Dallas Buyers Club, Gravity, Her, Nebraska, Philomena, and The Wolf of Wall Street. The Oscars will be hosted by Ellen Degeneres on Sunday, March 2nd.

LEGO 12 Years a Slave LEGO Captain Phillips LEGO Dallas Buyers Club LEGO Gravity LEGO Her LEGO Nebraska LEGO Philomena LEGO The Wolf of Wall Street

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LEGO Arrives on MAD Magazine This Month

LEGO MAD Magazine

April’s issue of MAD Magazine will get the LEGO treatment. Entertainment Weekly has revealed April 2014’s cover of the magazine and it features Alfred E. Neuman as a LEGO minifigure. There’s no word on what the issue is about but it will be LEGO related. As we all know, MAD offers satire as it’s main genre of literature so we can expect it to be fairly humorous. The LEGO issue will be available at newstands on February 25th.

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LEGO Build with Chrome Application Now Works Anywhere In The World

Build with Chrome

Back in 2012, we reported on a new application by Google called Build with Chrome by Google Australia that let you create virtual properties on any place in the world. Originally, users took a plot of land in Australia and created things at that particular location. Today it has been revealed that the application has been updated and the WebGL technology now works for the Chrome web browser as well as on the Android versions whether it be on your phone or tablet.

You can show off your creations using your Google+ account as well as see other creations from people in your Circles. If you need help getting started, there is a Build Academy that shows you some short tutorials and challenges using some of the characters from The LEGO Movie. If you have some free time, check out what Build with Chrome has to offer.

**Via Google Chrome Blog**

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LEGO Employee Gift Revealed: A LEGO Christmas Tale (4000013)

LEGO Employee Gift A LEGO Christmas Tale (4000013)

Every year, employees of The LEGO Group are given a gift in the form of a LEGO set for their hard work. This year is no different. Brickset has posted images of what employees will be getting this year, A LEGO Christmas Tale (4000013). In this 435 piece set, there are actually four small models that you can build. There is Santa’s Workshop with two elves, Santa’s sleigh with reindeer, a snowman in the middle of trees, and a Christmas fireplace scene. Overall, it’s a pretty cute set that LEGO employees will be getting and no doubt that many collectors will be wanting to get their hands on as well.

LEGO Employee Gift A LEGO Christmas Tale (4000013)

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New LEGO Pirates Accessory Pack

Our friends over at neoape.com is reporting a new LEGO Classic Pirates Accessory Pack has surfaced at LEGO brick and mortar stores as well as on Shop@Home when the site is updated. The accessory pack has 39 pieces and most likely retail for $14.99 like the current accessory packs. It contains 4 minifigures: Captain Brickbeard with a nautical map piece, a female pirate with a red and green parrot, and two male pirates. There’s also a treasure chest, a barrel, and a bright light orange crab. The last Pirate minifigure heavy pack was the LEGO Pirates Battle Pack (852747) from 2009. This accessory pack is a definite pickup if you’re looking to build an army of pirates.

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