Lars Silberbauer has announced that he has left The LEGO Group to join MTV Digital Studios as Senior Vice President. For the past seven years, Lars has been with LEGO and his most recent position was Senior Global Director of Social Media and Video. He was known for transforming LEGO social media presence from literally nothing to being one of the most successful ones on the web.
Back in 2014, Lars launched LEGO TV in 24 different markets and now the LEGO YouTube Channel gets more than a billion views a year. This is on top of the traffic that the LEGO Facebook Page gets which is approaching 13 million likes.