LEGO is doing a new licensed merchandise survey and you can have a say on what you would like to see in future products. The survey is US/UK centered but you can fill it out if you’re in other countries as well but keep in mind it’ll ask about the items in the US dollar and British pound.

It asks how you feel from a variety of mockup product offerings from hoodies, t-shirts, up-scaled LEGO items, travel mugs, backpacks, and more that you can check out and see if you would like to buy something like that and where you would buy it at. The items you see are not the final product but could be something you would see in the near future.

We are excited to invite you to participate in a 15-minute survey about our licensed merchandise product offerings. At the LEGO® Group, we are constantly striving to innovate and expand our portfolio, and your feedback will play a crucial role in guiding our decisions.

This survey aims to understand your current shopping habits and preferences, alongside your insights on licensed merchandise concept ideas (non-brick products; clothing, books, storage solutions). Your responses will inform our team’s efforts to identify new business growth areas and enhance the LEGO® licensed merchandise portfolio.

We welcome any additional feedback or suggestions you may have regarding LEGO licensed merchandised products. All responses provided in this survey will be anonymous and used for research purposes only.


Thank you for your time in sharing your thoughts and opinions!

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