The LEGO MINDSTORMS theme has been a staple for the company since the theme was first introduced in 1998 but it looks like the theme will be ending at the end of 2022. With LEGO Education and other Build & Code experiences in place, they are shifting priorities and the LEGO MINDSTORMS team will be redirected into other departments.
This means all MINDSTORMS related items will be retired by the end of the year but the MINDSTORMS Robot Inventor App will be live until at least the end of 2024. LEGO will still keep the MINDSTORMS trademark and is accessing the opportunity to implement it with LEGO Education.
Since its launch in September 1998, LEGO MINDSTORMS has been one of the core ‘Build & Code’ experiences in the company’s portfolio, carrying with it significant brand equity and becoming a stand-out experience for the early days of consumer robotics and leading to current wBuild & Code experiences such as SPIKE Prime, from LEGO Education’s LEGO Learning System.
However, now having a number of priorities in LEGO Education and other Build & Code experiences, we have decided to focus our resources and future plans by redirecting our MINDSTORMS Robot Inventor team and their expertise into different areas of the business.
This means the physical MINDSTORMS Robot Inventor product (51515) and its related elements (88016 and 88018) are to exit our portfolio from the end of 2022, whilst digital platforms – such as the LEGO MINDSTORMS Robot Inventor App – will remain live until at least the end of 2024.
We still have strong belief in the Build & Code proposition and will continue to support it through platforms such as SPIKE Prime, and we are continuing to hold on to the trademark for the MINDSTORMS brand and assessing our future plans together with LEGO Education.
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