The LEGO Movie’s site has revealed a SigFig Creator where you can create a minifigure of yourself. There are many different configurations you can change including the eyes, eyebrows, mouth, hair, shirt, pants, accessories, and a scene. There are also different colors you can choose from for the hair, shirt, and pants.
After you’re finished creating your minifigure, you can download different images of it such as a cover and icon, most likely for use on Facebook, a wallpaper, and a poster. There is also an option for you to copy and save a code for your custom SigFig to edit and unlock it in upcoming games.