LEGO has partnered up with Aardman Animations to create a new animated short called Boop. Aardman are the creators of Wallace & Gromit and there is a 1 minute short to encourage creative storytelling using stop motion. There are also 5 mini stop motion challenge films including Build Your Own Boop to be released monthly on the LEGO Play App.
THE LEGO GROUP AND AARDMAN PARTNER TO INSPIRE CREATIVITY IN YOUNG BUILDERS THROUGH STOP MOTION
Today, the LEGO Group and multi-award-winning Aardman Animations, stop motion masters and creators of the Wallace & Gromit franchise, have announced a new partnership, to help inspire young builders and encourage creative storytelling using stop motion inspired by the LEGO® brick.
Both brands are committed to inspiring kids through creativity and play and are teaming up to set young builders a creative challenge using the LEGO Play app, where kids can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in an amazing Aardman story.
An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called ‘Boop’ (made from Aardman’s iconic clay) finds themself transported to a world of LEGO bricks.
In that world, Boop meets LEGO minifigures who they befriend, but where their story goes is something the LEGO Group and Aardman are inviting young creatives to decide by asking them to help finish the story.
The animated short can be seen here: https://www.lego.com/en-us/aardman-boop
Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group, said: “To work with the iconic Aardman Animations is incredibly exciting, and we’re thrilled to see our two brands inspiring kids in this way for the first time. We hope young builders find this a unique opportunity and, together with Aardman, we’re excited to explore more opportunities to collaborate together in the future.”
Sarah Cox, Chief Creative Director of Aardman, said: “It is safe to say that at Aardman we are all huge fans of the LEGO Group – so to get to collaborate with our dream partners has been a complete joy. Our partnership has been one of mutual respect, openness and a shared commitment to creativity and play which unites the brick and the clay.”
Aardman has produced the 1 min animated short staring Boop, and 5 mini stop motion challenge films including Build Your Own Boop, set to release monthly, encouraging young builders to get creating on the LEGO Play App
In addition, Director Magda Osinska, will be hosting a video workshop to inspire young creators and filmmakers. The workshop will be hosted on LEGO.com and will be supported by video tutorials from fan creators and influencers.
LEGO Play is a kid-safe, creative app for all brick lovers, builders and creators and is where kids can share their own creations with friends, watch videos, play games and unleash their creative super-powers. Creative kids wanting to share their animations as part of this challenge on LEGO Play will need to join LEGO Insiders Club, which is a membership club for young builders where they can access exclusive content, create and personalise their own avatar and save and share their best builds. For more information on LEGO Play you can visit www.lego.com/en-us/apps/play-app and for more information on LEGO Insiders Club you can visit https://www.lego.com/en-us/insiders/insiders-club
LEGO Play is currently available in 76 countries and 25 languages across the Apple App Store and Google Play Stores.
Fans of LEGO sets and Aardman will be able to build and model the much loved and inventive Wallace & Gromit characters entirely in bricks for the first time with the newly announced LEGO Ideas Wallace & Gromit set. Faithful to the spirt of the beloved films, this unique model captures the quirky humour that defines the iconic duo. Combining nostalgia, creativity, and a building challenge, it will delight fans of all ages, whether they are LEGO brick enthusiasts or admirers of the most famous stop motion duo. Launch timings to be confirmed for 2026 and for more information visit https://ideas.lego.com/
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