It’s never too early for Christmas news and it looks like we have a first look at a new LEGO Seasonal Christmas Ornament (5004934). As you can see from the images, it’s a new concept consisting of 66 pieces which includes small builds like a tricycle, race car, a gift, and a couple of minifigures. You also notice that part of the build comes out from the top of the box. That’s because the box itself is the ornament and it doesn’t look like there’s an actual tree build which is disappointing.
**Via Bouwsteentjes**
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It’s not much of an ornament, but I can appreciate the creative box design. It’s a bit too generic though, considering how much Christmas stuff you can just go get from the city advent calendar.
So you are decorating a box?
So is this this years Santa Globe style freebie?
Is this part of LEGO’s sustainable materials initiative? I can’t wait to leave this cardboard box to somebody in my will.
Decent torsos, though, I suppose.
I’ve collected the three ornaments from the past three years (the train, soldier, and tree with the little satin bags) and if this means the end of that series, I’m disappointed. Either way this isn’t a must-have for me.
This can’t be the actual “ornament” that we usually get that comes with a string to hang it, a printed tile with the current year and a nice pouch to store it in. Probably a normal free gift with a $50 or more purchase or something. Not a fan at all really, this is cardboard not LEGO.
Eh, I could care less about getting a brick built tree. There’s practically one in every other set related to Christmas, if not more. This is great packaging design.
Wow this is awful
There are bad ideas and there are terrible ideas. This falls in the “god awful what were they thinking ideas”. Unless it’s free WITHOUT a purchase, this is a 100 steps back from Lego.
Bah humbug.
That is terrible.
If it was the tree without the presents I’d pick it up.
Eh, I’ve built bigger…and better (and _much_ smaller). I figured out how to make a giant tree using the entire contents of five copies of 10069 and nothing else. I then decorated it with 1×1 round plates on the underside of the branches, and I display it every year at our Festival of Trees and Detroit Symphony Orchestra displays. When 30286 came out, I bought a bunch of copies of those and built two more to put out on our Henry Ford Museum and Greenfield Village displays. I’ve also built Charlie Brown’s tree in minifig scale (and again, made two more copies so I could include one in all four of those same displays).
Of the Christmas GWPs, the ones that I felt worked the best were the ones that worked with the Winter Village, the dated 2014-2016 ornaments, the gingerbread house, and the snowglobe. If I actually had to buy them outright, I probably would have passed on everything else. What I’d really go for is some of those bauble ornaments as GWPs. If this is another GWP, I’ll probably get one. Otherwise, it’s an easy pass.
This still isn’t even the second worst idea I’ve seen in the last decade. First up was the cardboard minifig display box. It was cardboard instead of plastic. It was yellow. It fit 15 minifigs. It came out at the same time that the first wave of 16 Collectible Minifigs came out in yellow bags.
But even worse was the secondary barcode on the back of those minifig bags. Each minifig had a unique code. The purpose was so they could track which minifigs sold better than others. _BUT_…they were blind-bagged so the buyer shouldn’t know which minifig they were buying. The codes were easy enough to tell apart that buyers actually _could_ pick which one they were buying. The LEGO Stores were the only places that could scan the second barcode to track sales by minifig. The LEGO Stores would routinely sell out within hours of receiving a shipment of either S1 or S2, meaning the only usable data they could glean is double-checking the case sortation on the sales floor, and being able to identify exactly which minifigs were stolen in the event of theft (either they’d find the empty packet and could scan that barcode, or they’d be come up short of specific minifigs once they’d sold out of a particular shipment). By the numbers, it would look like the more common minifigs were also more popular just because they had more to sell.
Creative, but would’ve been cooler if the box with the tree actually had bricks inside to make it.