According to Buy Shares as of June 2020, the LEGO YouTube channel has become the most popular brand channel on the site with over 10.4 billion views. This is more than 4 billion more views than the next highest channel coming in at 5.84 billion. One of LEGO’s most popular videos in the past few months was the one showing how LEGO minifigures are made which has over 5 million views. They have also been running 24/7 marathons of LEGO Ninjago which you can catch any time.

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