Back in March, we reported there were rumors that The Simpsons would be coming in LEGO form. Today, the rumors are now a reality. The same Danish newspaper has confirmed that there will indeed be LEGO The Simpsons sets coming in 2014. According to DR.dk with the help of Google translate:
One of the most-loved, arch American families are now emerging as LEGO figures. These are the yellow cartoon family, The Simpsons. We get both Homer, Bart, Marge and the other to look to next year, says Mads Nipper, marketing director with responsibility for product development, marketing and sales of LEGO.
The launch of the characters is a “small product news” in the beginning, but if the reception is strong enough, can quickly turn up the production. It will be a small launch, but it will hopefully be fun and exciting for those who like the Simpsons universe, says Mads Nipper.
At Top Toy with both BR Toys & Toys’R’Us in Denmark, there is no doubt that the new series is going to sell. The target audience for The Simpsons are teenagers and adults, but there are also many children who know them, says product manager at Top Toy, Carsten Nielsen. He has also seen the figures as they appear in the 2014 catalog, and he says that “they are really well made.”
At the 2013 San Diego Comic Con, we were hoping that LEGO would reveal The Simpsons since it was one of the largest entertainment conventions in the United States but it didn’t … Continue