LEGO has officially announced that LEGO account integration will be coming to BrickLink later this year. When LEGO acquired BrickLink in 2020, they’ve been trying to improve the site and the LEGO account integration will create a single sign-in experience for both LEGO.com and BrickLink.com. If you have a LEGO account, you will be able to merge it with your BrickLink account.
This year marks an incredible milestone as we celebrate 25 years of BrickLink®! Since joining the LEGO® Group in 2020, we’ve been working hard to make the platform even better, more enjoyable, and ready for an exciting future.
Now, it’s time for the next big step: LEGO Account integration is coming to BrickLink in autumn 2025.
What does LEGO® Account integration mean?
LEGO Account integration will create a single sign-in experience for both LEGO.com and BrickLink.com.
If you already have a LEGO Account, you’ll soon be able to merge it with your BrickLink account. If you don’t have one yet, you’ll need to create one and then merge it with your BrickLink account to keep using all your favorite BrickLink features.
In markets where the LEGO Group offers the LEGO Insiders program, a LEGO Account is created as part of signing up for LEGO Insiders.
What’s changing?
While some things on BrickLink will change, your core experience will remain the same. LEGO Account integration will influence the following areas of your BrickLink experience:
• ID card pics
• Usernames and store names
• Privacy Policy
• Terms of Service
We’ll walk you through the
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