The LEGO Technic Land Rover Defender (42110) is currently on sale over at Amazon for 20% off the normal retail price. It is now priced at $159.99 which is $40 off and is a great deal for a licensed Technic set. This is also the lowest price that it has been on Amazon. You have to select the Frustration-Free Packaging or else you’ll only get it for 11% off if you choose Standard Packaging.
A few days ago, The LEGO Group announced that they have appointed Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj comes from German electronics retailer MediaMarktSaturn where is also the Executive Vice President of Logistics and Chief Technology Officer. Before that, he was the Chief Information Officer at Tesco. At LEGO, he will oversee the company’s digital and technology teams and continue with the LEGO’s digital transformation.
BILLUND, October 21, 2020: The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.
Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at management consultancy, Accenture. Bhardwaj will be responsible for the Group’s digital and technology teams, and oversee its continued digital transformation to support long-term growth.
Niels B Christiansen, CEO of the LEGO Group said: “We are excited to welcome Atul to the LEGO Group. As we accelerate our digital transformation, Atul’s global experience, proven track record and expertise driving change will be invaluable. He brings to role decades of experience working at the forefront of digital transformation with some of the world’s most recognised brands.”
Atul Bhardwaj said: “As a father of three children who love to build I see first-hand the power of learning through play. The ambition to bring this to more children around the world is inspiring and I am honoured to be a part of this journey. I am looking forward to working with the team to unleash the potential of technology and data to help the LEGO Group inspire even more builders of tomorrow, now and for generations to come.”
Bhardwaj holds a Bachelor of Electrical Engineering from the University of Nottingham in the United Kingdom.
A few days ago, we got our first look at the next wave of LEGO Minecraft sets and we now have an image of the set that was missing from that post. This new set is called The Trading Post and it has 201 pieces. The set features Steve and the Wandering Trader along with a skeleton and a couple of llamas. There’s no word on when the new LEGO Minecraft sets will be released but I’m guessing it’ll be before the end of the year. Thanks to Joseph for the heads up.
**Via Promoklocki**
The Motorized Lighthouse by Roses Must Build is the latest project to achieve 10,000 supporters on LEGO Ideas. The build stands over 47cm tall and it uses Power Functions to motorize the spinning light. It’s hard to see but the lighthouse is nanoscale and it also includes a nanofigure.
The project now joins the Boeing 737 Passenger Plane, Colosseum (Architecture Style), Gravity Falls: The Mystery Shack, Brick Town Police Station, , Red Dwarf Starbug, Avatar: The Last Airbender – YIP YIP!, Classic Castle, and Open MRI as the ones that have reached the Third 2020 Review Stage.
Releasing this November is the newest LEGO Ideas set which is 123 Sesame Street (21324). The set has 1,367 pieces and retails for $119.99 and will be available starting on November 1. The contents of the box include bags numbered to six and the instructions with a sticker sheet with 21 stickers.
LEGO has officially announced the newest LEGO Ideas set with 123 Sesame Street (21324). The set has 1,367 pieces and will retail for $119.99. You’ll be able to get your hands on it starting on November 1. In addition to the iconic apartment building, the set also includes minifigures of Big Bird, Elmo, Ernie, Bert, Cookie Monster, and Oscar the Grouch. Check out the press release below.
STEP UP TO THE BRAND-NEW LEGO® IDEAS 123 SESAME STREET
Imagined by a keen LEGO builder and seasoned Sesame Street fan, the first-ever Sesame Street product from the LEGO Group will be available from 1st November from LEGO.com and LEGO Stores.
Voted for by LEGO bricklovers all over the world, a wonderfully nostalgic new LEGO Ideas set has been brought to life after being envisioned by an avid builder. The brand-new LEGO® Ideas 123 Sesame Street set is the latest product from the LEGO Ideas collection, which conceptualises and produces the creative wonders imagined and voted for by LEGO brick fans themselves.
Created with all the delightful elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. From Bert and Ernie’s apartment, in which Bert famously pleaded with Ernie to remove a banana from his ear so he could hear better, to Big Bird’s nest, where the grown-ups finally met Mr. Snuffleupagus in person – builders will marvel in Sesame Street’s most memorable moments.
As they embark on their immersive build journey of LEGO® Ideas 123 Sesame Street, seasoned LEGO fans and younger builders alike can take a trip down memory lane, passing by Hooper’s Store, Oscar the Grouch’s trash can, and many more quintessential Sesame Street locations, making it the perfect set to enjoy on your own or together as a family. Fans can even bring their favourite characters and show moments to life with the brand new and exclusive buildable minifigures which have been moulded specifically for the set, including characters such as Cookie Monster, Elmo and Big Bird.
The new LEGO Ideas 123 Sesame Street set is part of the LEGO Ideas collection, which offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Other recent LEGO Ideas sets inspired by LEGO fans, include the LEGO Ideas Grand Piano and the LEGO Ideas Friends Central Perk.
Created by Sesame Street fan and LEGO enthusiast Ivan Guerrero, this set brings together the magic of the iconic New York City street with the mindful and creative building experience of LEGO bricks to create an instant classic.
Speaking about the creative journey, Ivan Guerrero said: “As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy. LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”
Federico Begher, VP of Global Marketing at The LEGO Group added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours. For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.
Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”
“Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate,” said Gabriela Arenas, Sesame Workshop’s Vice President of Licensing, North America.
Once built, the 1,367-piece LEGO® 123 Sesame Street is sure to bring excitement and nostalgia into any space, measuring 9” (24cm) high, 13.5” (35cm) wide and 8.2” (21cm) deep.
The new LEGO® Ideas 123 Sesame Street set is the latest example of how the LEGO Group aims to inspire builders of all ages to build, rebuild and get excited by the process of creation.
LEGO® 123 Sesame Street will be available directly via LEGO.com and LEGO Stores from 1st November
21324 – LEGO Ideas 123 Sesame Street
● RRP £109.99, €119.99, $119.99
● Aged 18+
● 1,367 pieces
● Product available direct from LEGO.com and from LEGO Stores
Dutch toy store PlanetHappy.be has posted product listings for two new LEGO Minecraft sets as well as another but without images. The Bee Farm (21165) has 238 pieces while The “Abandoned” Mine (21166) has 248 pieces. There’s also one more set with set number 21167. There’s no word yet on the release date or pricing for at this time.
**Via Brickset**
