A few days ago, the Toy Association announced that the 2022 New York Toy Fair was officially cancelled and it looks like the Germans are following suit as the 2022 Nuremberg Toy Fair has also been cancelled. The event was set to take place next month but due to the ongoing COVID pandemic and exhibitors withdrawing, the organizers has decided to move the event to an online platform. At this point, I won’t be surprised if the London Toy Fair was cancelled too but they stated last week that the event will go on as intended. It doesn’t really matter since London is a closed event and photography and sharing details is prohibited.

Cancellation of the physical Spielwarenmesse 2022

The toy industry has been looking forward to the world’s leading event for the sector at the beginning of February. The rapid growth of the Omicron variant in recent days, however, and the resultant increasing number of cancellations to stands, has left the organiser, Spielwarenmesse eG, with no alternative – with a heavy heart it has to cancel Spielwarenmesse 2022 in Nuremberg. As an alternative, exhibitors, specialist retailers and media representatives can meet up on the Spielwarenmesse Digital platform.

“We have fought hard to be able to hold the live event and we received strong support initially from toy markets worldwide,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. A large number of suppliers without international distribution networks appealed to the organisers even in December to continue with the fair, which is so important