A few days ago, we first reported that the LEGO Store Calendars may have been cancelled and today, LEGO has confirmed it. Although the calendars are gone, LEGO has assured us on the LAN that the gift with purchase promotions will be continuing and will be added to https://www.lego.com/en-us/stores on a regular basis. LEGO is looking to further featuring that particular page to also promote actual in-store events when the time is right.

What I’m getting from it is that LEGO will be announcing future GWPs and other promotions on the page above, hopefully a few weeks before they actually start so people can still plan their purchases around it. They sort of did that with the current LEGO City Kid’s Playground (30588) promo that is still going on until January 9. I believe that was revealed a few days before it started but there should still be a little more time. I guess we’ll just have to keep checking https://www.lego.com/en-us/stores daily to see what updates there are on it.

I’m not sure how true this is but it looks like the LEGO Store Calendars that we’ve all been used to have been cancelled for 2022. In an image that has been floating around online, it states that due to market planning and in conjunction with world events, it has become difficult to develop engaging calendar content within a certain timeline and the December 2021 calendar was the last one. As of this post, there is no store calendars listed on the LEGO Shop which usually goes up a week before the new month.

If this message is true, it’ll be extremely difficult to know what gift-with-purchase items LEGO will have for each month and in turn, makes it harder for consumers to manage their purchases as they don’t know what will be going on. I assume that a lot of people plan their purchases around the GWPs and with the calendar gone, it will most likely encourage more impulse purchases. Keep in mind that we’re not sure if the message is true or it has been fabricated but we’re looking to get some answers from the LAN so we’ll see. Thanks to Jesus for the heads up.

Update: LEGO has confirmed the cancellation of the store calendars. Read here to find out how they will be announcing future GWPs and other promotions.

The Monthly LEGO Retail Store Calendar will not come back for 2022, I’m so sorry!

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