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LEGO to Remove Gender Bias and Harmful Stereotypes from Products and Marketing

Yesterday was the United Nations International Day of the Girl and LEGO has announced that they are committed to making LEGO play more inclusive and ensuring that children’s creative ambitions are not limited by gender stereotypes. This also marks the launch of a new LEGO campaign called Ready for Girls which celebrates girls who rebuild the world through creative problem solving. There have been articles put yesterday that are misconstruing what the campaign is about and say that this is the end of the LEGO Friends line. LEGO has released a statement about that on the Ambassador Network.

LEGO Friends isn’t going anywhere. Next year’s LEGO Friends portfolio will have the most male figures we have had in our assortment to date. As well as gender, we are also increasing the variety in our LEGO Friends characters with more older and younger characters (including the microdoll).

We are also looking into representation for our Minifigures. Currently we have a larger proportion of male minifigures across the portfolio, but we remain committed to increase the number of female characters as we’re fully aware of how important it is to ensure children are able to reflect themselves in the toys they play with.

The LEGO Friends line celebrates their 10th year anniversary next year which is one of the few original IPs in LEGO’s evergreen portfolio. I’m sure LEGO will be doing something to celebrate that while keeping with their promise of making LEGO play more inclusive.

Girls are ready to overcome gender norms but society continues to

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Global Supply Chain Disruption May Impact Holiday Shopping

If you’re planning on waiting to do holiday shopping this year, you may want to get your shopping in early. There is currently a global supply chain disruption and experts say there might not be much on store shelves this holiday season. The LEGO Shop doesn’t seem to have much inventory issues except for a few sets that went on backorder but orders usually ship in a week or so.

Retail store shelves may have problems as some of the larger chains don’t seem to have much stocked. Here in San Diego, there are a few Walmart and Target stores around here that are out of certain sets which can be rectified on the LEGO Shop but you don’t get the instant gratification of getting the items in-hand.

Now would be the perfect time to get your shopping done on the LEGO Shop since they have a double VIP points promotion until the end of October 17. Double points also work on pre-orders so it would work on the newly revealed The Batman sets.

LEGO Star Wars 2022 Rumored Sets

There’s new rumored information regarding the 2022 LEGO Star Wars sets coming out of Promobricks. Most of the sets will be released in January and there are a variety of them based on various Star Wars franchises including The Mandalorian as well as from the Original Trilogy. It looks like MicroFighters are back as well as more sets added to the Helmet Collection.

Hoth Battle Pack (75320) – 105 pieces/19.99€
Razor Crest MircoFighter (75321) – 98 pieces/9.99€
Hoth AT-ST (75322) – 586 pieces/49.99€
Dark Trooper Battle Pack (75324) – 166 pieces/29.99€
The Book of Boba Fett (75325) – 69.99€
Boba Fett’s Palace (75326) – 732 pieces/99.99€
Luke Skywalker’s Helmet (75327) – 676 pieces/59.99€
The Mandalorian’s Helmet (75328) – 584 pieces/59.99€
Death Star Garbage Compactor (75329) – 666 pieces/59.99€
Training on Dagobah (75330) – 1,002 pieces/79.99€
UCS Luke Skywalker’s Landspeeder (75341) – 199.99€

LEGO Double VIP Points Event Live on LEGO Shop – October 2021

We can now confirm that LEGO Double VIP points will indeed be happening and it is now live on the LEGO Shop. From now until October 17, you can earn double points on all items. and for a limited time, you can also get the LEGO Swing Ship Ride (5006746) with purchases of $85 or more, while supplies last. LEGO has not stated when this promo will end since this is the third time that the promo has ran in the past few months.

This is probably the last time that double points will run until Black Friday which will only run for only four days through Cyber Monday. Remember to use Rakuten to earn back up to 2.5% on your purchase.

Update: It looks like LEGO has removed the Swing Ship Ride promo.

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LEGO Harry Potter & Hermione Granger (76393) Target Sale – October 2021

Target currently has a sale for the LEGO Harry Potter & Hermione Granger (76393) buildable minifigures for 50% off. Until Tuesday or while supplies last, the price for the set now is $59.99 which is a great deal no matter how you look at it. Plus if you’re a RedCard member, you can save an addition 5% and get free shipping as well. Thanks to Domenick for the heads up.

LEGO Technic App-Controlled Cat D11 Bulldozer (42131) Zavvi Sale – October 2021

Even though the LEGO Technic App-Controlled Cat D11 Bulldozer (42131) was just released a week ago, Zavvi has a new promotion for the set. By using the code BULLDOZER during checkout, you can save $40 on it and get free shipping as well. This promotion essentially saves you about 9% off the normal retail price of $449.99. It’s not a big discount but anything at this price point is worth noting.

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