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The LEGO Movie 2 Sets Retiring Soon?

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Here’s an interesting article about The LEGO Movie 2 sets that came through my email this morning. Online retailer ToyPro has posted that TLM2 sets could be retiring sooner than expected. As they are a retailer, they are able to order directly from LEGO and they asked there is something going on with the sets and LEGO responded with, “The movie sets will not come back as far as I know now due to disappointing resale.”

If you’ve been on LEGO [email protected] and on Amazon, you would have noticed that a majority of The LEGO Movie 2 sets have been on sale for a few months now. Even the D2C Welcome to Apocalypseburg! (70840) has been discounted on Amazon. If you saw the post about the first half 2019 financial results, TLM2 didn’t even crack the top five selling themes on the list. Sets usually don’t go on sale on [email protected] unless they are retiring soon so this could be an indication that they may be gone by the beginning of the year.

Thanks to Edon for the heads up.

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LEGO Star Wars Battles Mobile Game Announced

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LEGO Star Wars Battles

Star Wars has just announced a brand new game coming to mobile devices in 2020 called LEGO Star Wars Battles. It is a real-time multiplayer PvP arena battle that you can play in iconic Star Wars locations. You can collect numerous characters and vehicles as you battle other players to win control of the arena. From the looks of the images, it’s pretty similar to the Gears POP! game that I’ve been playing.

LEGO Star Wars Battles

LEGO STAR WARS BATTLES LETS YOU ENTER THE BRICK ARENA

THE NEW MOBILE GAME BRINGS TOGETHER EVERY ERA OF STAR WARS STORYTELLING TO COLLECT, BUILD, AND FIGHT IN THE GREATEST LEGO STAR WARS BATTLES THE GALAXY HAS EVER SEEN.

What happens when an Ewok takes on a Tusken Raider? Can a flock of porgs tackle a stormtrooper in a standoff? Who would win in a showdown between Luke Skywalker and Boba Fett?

This is LEGO Star Wars Battles, a new mobile game that combines competitive combat, character collecting, and tower building with the classic charm and humor of LEGO. Lead an army of LEGO Star Wars characters into real-time multiplayer PvP battles in arenas inspired by iconic locations from throughout the galaxy. Collect and upgrade characters and vehicles and craft both light and dark side armies to take into battle. Build LEGO towers on the battlefield to strategically combat, defend, and capture territory as you push toward the enemy base to claim victory.

LEGO Star Wars Battles

The newly announced game allows players to visit some of the most beloved locations throughout the galaxy across different arenas, including the tropical planet of Scarif, never before shown in a LEGO Star Wars video game.

Join forces with heroes or villains, mastering both the light side or the dark side, with some never before rendered in a LEGO Star Wars video game including Rey and Kylo Ren in costumes from Star Wars: The Rise of Skywalker, the First Order’s BB-9E, and a Duros rebel trooper inspired by Star Wars Battlefront.

LEGO Star Wars Battles

Collect and upgrade over 40 units featuring characters, vehicles, and troops from Star Wars film and animation. Discover Champion characters such as Darth Vader, Boba Fett, Yoda, and more, each with a unique ability that can be triggered on the battlefield at your command. Use Darth Vader’s Force Slam to smash enemies into the ground or toss them aside with Luke Skywalker’s Force Push. Plus, support your characters with unconventional battalions including battle droids, AT-STs, Ewoks, and even a flock of porgs.

LEGO Star Wars Battles

Engage in thrilling head-to-head matches against other players in a fight to destroy the enemy’s base by deploying troops onto the battlefield to claim territory and strategically utilizing Champion units and LEGO towers. With the right troops and towers, you can create an unstoppable army that will leave your enemies in pieces!

Finally, Yoda can team up with a flock of porgs to take on an army of the dark side.

LEGO Star Wars Battles will be available in 2020 on the App Store and Google Play.

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LEGO Classic Space Galaxy Explorers Geeky Jerseys Back in Stock

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Almost five years ago, I reported on some cool apparel that LEGO Classic Space fans may enjoy and it has been so popular that it has been in and out of stock for a long time. Over on Geeky Jerseys, they have the Explorer jersey available again which features the Classic Space logo across the front and the Galaxy Explorer patch on the back. The arms also has some space patches on it as well.

The jersey goes for $99.00 which is around the same price that the mid-to-higher end hockey jerseys go for. You can customize the name on the back as well as whatever number you choose. Keep in mind the jersey are custom made and they are limited time so get it before it’s gone again.

This is not a paid sponsorship. I think it’s just cool.

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The LEGO Group Releases First Half 2019 Results – Sales Up, Profits Down

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LEGO Financial Results 1HY

Earlier today, LEGO has posted their financial results for the first half of 2019 and it shows that revenue and sales grew compared to the same time last year. It also shows that operating profits have declined 16% during the same time due to the company investing in initiatives that is designed to create more growth in the future.

Some of the more popular themes from this year include LEGO City, LEGO Marvel Avengers, LEGO Technic, LEGO Creator, LEGO Friends, and LEGO Star Wars.

Revenue and consumer sales grew while significant investments were made in initiatives which will bring learning through play experiences to even more children around the world.

Performance Highlights

-Global consumer sales grew 5 percent compared with the same period in 2018.
-Revenue for the first half grew 4 percent to DKK 14.8 billion. In constant currency, revenue grew 2 percent compared with the same period in 2018.
-Operating profit was DKK 3.5 billion, a decline of 16 percent. Net profit was DKK 2.7 billion, a decline of 12 percent driven by significant investments in long-term growth.

September 3, 2019: The LEGO Group today released its financial results for the first half of 2019 to June. Revenue for the period grew 4 percent to DKK 14.8 billion compared with the same period last year. Consumer sales grew 5 percent compared with the first half of 2018 and the brand grew market share in its largest markets.

Operating profit was a solid DKK 3.5 billion. This was a decline of 16 percent compared with the first half of 2018 due to the decision to step up investments in initiatives designed to create growth in the long term.

The LEGO Group CEO Niels B Christiansen said: “We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry. Against this backdrop, we continue to grow consumer sales and market share in our largest markets. This is thanks to our dedicated colleagues who are laser focused on collaborating with our valued retail partners and creating the very best brand experiences for fans of all ages.

“At the same time we’re making upfront investments to create a strong foundation from which to grow in the long term and inspire future generations. This includes opening new markets, expanding in China, creating innovative retail experiences and developing exciting new products and play experiences.”

Consumer sales in established markets such as the Americas and Western Europe grew single digits. China, a strategic growth market for the LEGO Group, continued its strong double-digit growth in consumer sales.

Top selling themes in the first half of the year were a mix of homegrown favourites and partner IPs. In no particular order they were LEGO® City, LEGO Creator, LEGO Friends, LEGO NINJAGO, LEGO Technic and LEGO Star WarsTM. LEGO Marvel Avengers sets performed especially strongly and LEGO Movie 2 products also contributed to consumer sales growth.

“We are pleased with the performance of our evergreen favourites such as LEGO City and LEGO Technic,” said Christiansen. “We are also excited to explore innovative ways to bring the brick to life through digital play experiences such as new LEGO Hidden SideTM which blends the best of building with the awesomeness of augmented reality.”

Expanding in new markets

The LEGO Group is stepping up investments to expand its global physical and digital footprint in order to reach more children around the world. The Group will continue to invest in China and is on track to have more than 140 stores in 35 cities by the end of 2019.

It will also open an office in Mumbai in early 2020 from where the Group will expand its presence in India.

“We see an opportunity to reach more Indian children and families who value the benefits of learning through play. The growing middle class, importance of education and growing economy make India a logical next step in our efforts to reach many more children around the world,” said Christiansen.

Upgrading ecommerce and physical retail experiences
The Group is investing in upgrading its ecommerce platforms to improve the user experience for consumers and its service to retail partners. In addition, more than 70 stores carrying the LEGO brand will open outside of China during 2019, including a flagship store in Amsterdam in December 2019. It will be the brand’s fifth flagship store.

Christiansen said: “We are making these investments from a sound financial base to capture the opportunities being created by mega-trends such as digitalisation and global demographic and economic shifts which are reshaping the industry. Being ahead of these trends will allow us to inspire future generations of children.”

A global force for learning through play
The LEGO Group’s ambition to bring learning through play to all children around the world remains its primary focus.

Christiansen said: “Play is more important than ever. When children play they learn skills that will be critical to their future success. The World Economic Forum estimates that 65% of kindergarten children today will have jobs that don’t yet exist. The only way children will succeed in this uncertain future is to have universal skills such as creativity, problem solving, resilience and collaboration – skills developed from the earliest age through LEGO play.

“Ensuring children can achieve their potential is what drives everyone at the LEGO Group to do all we can to inspire and develop the builders of tomorrow – now, and for generations to come.”

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LEGO City Mobile Command Center (60139) Amazon Sale – September 2019

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I don’t promote LEGO City sales that much but there is one for the Mobile Command Center (60139) on Amazon that you may want to check out. Normally it retails for $49.99 but it is now going for $29.99 which is 40% off and it is the lowest it’s ever been on Amazon. This sale price makes it a more attractive buy due to its normal higher price point.

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Ten Projects Qualify for LEGO Ideas Second 2019 Review Stage

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LEGO Ideas Second 2019 Review Stage

Earlier today, the LEGO Ideas Second 2019 Review qualifying period ended and that means there are 10 projects that have moved on to the review stage. Technically there were actually 12 projects that qualified but two of them were archived and were disqualified from moving on for reasons unknown to us. LEGO last month released a statement about that. The projects that do move on include:

-UCS Space Shuttle Atlantis by Snelson42
-Thunderbirds Are Go by AndrewClark2
-Pursuit of Flight by JKBrickworks
-History Museum by Bricky_Brick
-The Office by Lego The Office
-Medieval Blacksmith by Namirob
-Winnie the Pooh by benlouisa
-Nasa Spacecraft by Micro_Model_Maker
-The Haunted Mansion: 50th Anniversary by GoodOlPrice
-The Seven Dwarfs’ House by Hanwasyellowfirst

Which project(s) do think will be made into an official LEGO Ideas set?

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LEGO Star Wars Boost The Droid Orchestra

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To celebrate the official release of the LEGO Star Wars BOOST Droid Commander (75253), LEGO has released a video showing the droids playing the classic Star Wars theme song. The orchestra uses a whopping 95 of the droids and 42 instruments to create along with countless hours to put everything together. Check out the breakdown of the details below.

To celebrate the official launch of LEGO Star Wars BOOST, we are sharing a video 95 droids playing a very familiar song.

Fun facts:

95 LEGO® Star Wars™ Droids (see details below)
3,148 Hours of Creation
42 Real Instruments
One Crazed Inventor

46 LEGO® Star Wars™ BOOST R2-D2 Droids
26 LEGO® Star Wars™ BOOST Mouse Droids
23 LEGO® Star Wars™ BOOST Gonk Droids
10 Xylophones
10 Violins
4 Chellos
8 Keyboards
6 Electric Drums
2 Gongs
2 Chimes
2 Floor Toms (Drums)
2 Cymbals

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