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LEGO BrickHeadz Seasonal Halloween Witch (40272) Now Available


LEGO BrickHeadz Seasonal Halloween Witch (40272)

Some of you may not know about this since it isn’t really advertised but the LEGO Seasonal BrickHeadz Halloween Witch (40272) is now available for purchase on [email protected]. Retailing for $9.99 each and coming in at 151 pieces, the Witch continues the line of LEGO Seasonal sets for 2018 that are in the BrickHeadz style.

LEGO BrickHeadz Seasonal Halloween Witch (40272)

LEGO Releases Revenue Report for First Half of 2018


LEGO First Half 2018 Revenue Report

The LEGO Group has released their report for the first half of 2018. If you remember back in March, the profits for LEGO declined last year and it looks like there has been mixed results so far for the first half of this year. Consumer sales went up on l% while the revenues stayed flat however the operating profits went up 4%. One of the main reasons for the numbers is because of the closure of Toys R Us in the US, UK, and Australia. The company has to find evolve how they distribute their products in the retail setting.

The top performing themes so far from January 1 through June 30 where LEGO Technic, LEGO Ninjago, LEGO Classic, and LEGO Creator. Also listed on the press release was LEGO City and LEGO Star Wars which continue to be one of their more popular themes.

Developments in first half 2018:
• Global consumer sales grew 1% in the six months to June 2018
• Revenue has stabilised and growth is flat while operating profit is up 4 percent in constant exchange rates compared with the same period in 2017.
• In DKK terms, revenue was 14.3 billion, a decline of 5 percent compared with 14.9 billion in the first half of 2017. Operating profit declined 4 percent to DKK 4.2 billion. Net profit was DKK 3.0 billion, down 10 percent. Cash flow from operating activities was DKK 4.1 billion, compared with DKK 4.6 billion in 2017. These declines were driven mainly by the weakening of the US Dollar.

The LEGO Group today reported earnings for the first half of the year ending June 30, 2018.

In constant currency, consumer sales grew 1 percent, largely in line with revenue growth, reflecting the fact that the Group entered 2018 with healthy inventory levels. Revenue for the period was flat compared with the same period in 2017, and operating profit grew 4 percent.

The LEGO Group CEO, Niels B Christiansen said: “Our plan for 2018 is to stabilise the business and invest to create growth in the longer-term. These results show we’re on track and we are encouraged by the early progress. They are due to strong execution by our market teams and compelling innovation, including the successful launches of new products such as the LEGO® Creator Roller Coaster, the Jurassic World range and the LEGO Technic Bugatti Chiron. While we are encouraged by the progress we are making, there is more to do, and it will take time to return to sustainable growth.

“We are especially satisfied with our performance given the challenges of the changing retail landscape, including the closure of Toys R Us in the US, UK and Australia. We are well positioned to capitalise on new opportunities to delight consumers and shoppers across all channels and are particularly encouraged by growth from activities across digital and e-commerce platforms. We will continue to work closely with our retail partners and in LEGO-branded retail channels to create great experiences for consumers whenever and wherever they want to shop or play.”

Performance in established markets was stable compared with the same period in 2017. In constant currency, revenue in western Europe grew low single digits, while revenue in North America declined slightly, in part due to the changes in the retail landscape. China continues to perform strongly, with revenue growing double-digits in the first six months of the year.

Operating profit in DKK terms was 4.2 billion compared with 4.4 billion in 2017, a decline of 4 percent, driven by the impact of the weaker US Dollar. The LEGO Group continues to build a strong foundation for longer term growth, reinvesting savings from organisation adjustments to product and experience innovation and channel development. The company also continues to expand in strategic markets and will open two flagship stores in China in the coming year, one in Shanghai in September 2018 and a second in Beijing in early 2019. It will also continue to develop its partnership with Tencent, one of China’s largest internet service companies, and follow the successful launch of its video channel in May, with a games product in the second half of 2018.

During the first half of the year the top-performing themes were LEGO Technic, LEGO Ninjago, LEGO Creator and LEGO Classic. LEGO City and LEGO Star Wars also continue to be amongst the Group’s biggest themes. LEGO BOOST, which combines building, coding and robotics for younger children, continues to do well. Meanwhile, LEGO Life, a safe digital platform where children can share their LEGO creations in a positive and supportive social media environment, continues to grow and currently has more than four million users in nearly 30 countries.

Christiansen said: “LEGO play is about the endless possibilities of the brick, and that will always be our focus. But we also see exciting potential to bring the brick to life in new ways through blending digital and physical play. For example, we recently launched LEGO DUPLO trains and a LEGO Batmobile which use an app to create new, fun ways to build and play.”

The LEGO Group remains committed to its ambition of reaching more children around the world. Christiansen said: “We appreciate the great contribution all our colleagues made to stabilise our business. After a challenging 2017, they have shown incredible dedication to deliver on what we set out to achieve and fulfil our ambition of bringing LEGO play to many more children around the world.

“We believe in the benefits of LEGO play to help children develop critical life-long skills, such as collaboration, creativity, critical thinking and problem solving. Children today will create a future we are only just imagining, so we believe it’s important that they are equipped with skills to help them achieve their potential. That is why our mission, to inspire and develop the builders of tomorrow, drives us every day.”

LEGO Creator Winter Village Fire Station (10263) Confirmed


LEGO Creator Winter Village Fire Station (10263)

We’ve been waiting on some news of the upcoming 2018 LEGO Creator Winter Village set and it has been confirmed on the Italian LEGO Store Flyer that the set will be a Winter Village Fire Station (10263). Fans have been speculating that this year would be a fire station and it’s nice to see that it has been confirmed on public knowledge. We also should be getting the official press release and images of the set soon so stay tuned for that.

**Via Mattonito.com**

LEGO Wizarding World Harry Potter Sets Amazon Sale


The LEGO Wizarding World Harry Potter sets have just been released for a short time but they are already on sale over on Amazon. They range from a modest 14%-16% sale but they’re still better than the regular VIP points you get at [email protected]

Harry Potter & Hedwig BrickHeadz (41615) – $11.97 – 20%
Aragog’s Lair (75950) – $12.93 – 14% off
Grindelwald’s Escape (75951) – 16.82 – 16% off
Whomping Willow (75953) – 59.68 – 15% off
Hogwarts Express (75955) – $69.00 – 14% off

As always, please use our links to make you purchases as they do help support the site.

LEGO Seasonal 2018 Ornaments Revealed


LEGO Penguin Christmas Ornament (853796)

Yesterday we got a good look at the upcoming LEGO Seasonal 2018 Christmas Carousel (40293) and today we’re taking a look at some of the LEGO ornaments that are coming soon. As you can see from the images, we’re getting a 37-piece Penguin Christmas Ornament (853796) as well as a 50-piece Presents Christmas Ornament (853815). The two ornaments will probably retail for $7.99 and will most likely be available at LEGO Stores and on [email protected] starting on October 1. There’s also a Train Ornament (853810) which we don’t have official images for yet.

LEGO Penguin Christmas Ornament (853796)

LEGO Presents Christmas Ornament (853815)

LEGO Presents Christmas Ornament (853815)

**Via mir-kubikov.ru**

LEGO Ideas Mexico City & LEGO Achieves 10,000 Supporters


The Mexico City & LEGO by LegoFan_506 is the latest project to achieve 10,000 supporters on LEGO Ideas. It is done in the Architecture skyline style and consists of some of the most recognizable structures in Mexico City including Constitution Plaza, National Palace, Angel of Independence, Latin-American Tower, and Palace of Fine Arts.

The project barely gets into the Second 2018 Review Stage in before the deadline and it now joins a number of other projects including the SpaceX Falcon Heavy, International Space Station, SpaceX – The Ultimate Collection, Steamboat Willie, M&M’s Chocolate Candy Dispenser, Rolls-Royce UltraFan – The Ultimate Jet Engine, Peugeot 205 Turbo 16, Fiat 500 F, and Central Perk Coffee of Friends.

LEGO Iconic Ludo Game (40198) Now Available on [email protected]


LEGO Ludo Game (40198)

A good amount of new LEGO sets became available for purchase yesterday on [email protected] and one of the sets that you may not know about is the LEGO Iconic Ludo Game (40198). Also known as Parcheesi, the Ludo Game has 389 pieces and retails for $39.99.

Create a classic board game from LEGO® bricks, then bring on the minifigure teams and let the game begin! This fun LEGO Iconic 40198 Ludo Game comes with 16 minifigure players divided into 4 teams and a colorful play area with 4 team bases, each depicting a different season, plus a buildable number spinner. This set also includes easy-to-follow game rules in written and picture form.

-Includes 16 player minifigures, 4 on each team.
-Features a buildable Ludo board divided into 4 areas, each depicting a different season, plus a buildable number spinner.
-Comes with easy-to-follow game rules in written and picture form.
-Board measures over 9” (25cm) square.

LEGO Ludo Game (40198)2

LEGO Ludo Game (40198)3