It looks like Toys R Us will be making another comeback this year as CNBC is reporting that WHP Global has acquired Tru Kids, the parent company of Toys R Us, Babies R Us, and Geoffrey the Giraffe brands. It’s actually been three years since Toys R Us closed but they are planning to open stores again ahead of the holiday season. I’m not really counting the two pop-up stores that opened in Texas and New Jersey in 2019 which also closed down in January due to COVID-19. It was reported that that the new stores will be in various formats including flagships, pop-ups, airport locations and mini stores inside other retailers. There’s no word yet on how many locations will be opening at the start.
Hopefully the new owners will be able to pick up the piece of what Toys R Us used to be. If you’re new to The Brick Fan, many of you don’t know that I used to work at TRU right when this site was in its infant stages and I used to stock the LEGO aisle at my store. I eventually got transferred to Babies R Us and I stayed there until everything closed back in 2018 here in the US. There are still many TRU stores open around the world which still have LEGO exclusives, mainly in the Asian countries. Hopefully TRU and LEGO can continue their partnership once stores are running smoothly.
