The LEGO Group has announced that they have joined the European Commission’s Green Consumption Pledge pilot program to strengthen their commitment to lowering its carbon footprint. In addition, the company is committed to ensure LEGO’s climate data is easily accessible to the public and promoting sustainable practices.
LEGO Group joins forces with European Commission by signing up to the Green Consumption Pledge: a pilot initiative on climate action
The LEGO Group has joined the European Commission’s new Green Consumption Pledge pilot initiative – one of the first companies to sign up to this climate action initiative. By joining the pledge, the LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices.
A virtual event was hosted in Brussels, Belgium on January 25, 2021 to announce the Green Consumption Pledge and participation by L’Oréal, Colruyt Group, Decathlon and Renewd, as well as the LEGO Group. VP of Environmental Responsibility at the LEGO Group, Tim Brooks, announced our commitment in a video:
“Businesses need to play a core role in the transition to a low-carbon and circular economy. And we know we can’t do this alone. This is why we are committed to joining forces with legislators, consumers, experts and partners and work together to have a positive impact on the planet.”
The pilot programme is based on a set of five core climate action pledges. Participating companies are required to take concrete measures in at least three of the five pledge areas and progress will be measured and assessed on
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