Last week, Forbes released their list for the Most Influential Chief Marketing Officers of 2020 and The LEGO Group’s Julia Goldin was named 6th highest in the world. For 2020, there were 427 CMOs that were considered and to be eligible, the person or their brand must have appeared on at least one major brand list. To enter to the top 50, “a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.”

Goldin and her team launched #letsbuildtogether to create a sense of connection among children isolated by the pandemic lockdown and support their parents. She also announced the company’s $50 million donation to children’s charities, which included additional support for long-time charitable partners who faced additional community needs due to the Covid-19 crisis.

It was announced a few days ago that the New York Toy Fair for 2021 has been pushed back to May. It was supposed to be in February but due to uncertain times of the COVID-19 pandemic, the Toy Association thought it was best to delay the event for a few more months.

New York Toy Fair is usually the time when we see some of the new LEGO sets for the upcoming summer. LEGO changed that last year as we didn’t really see much new products but only for a select few. With everything that’s been going on, I have a feeling that LEGO will do something similar and possibly doing their own reveals due to the shifted timeline.