Reputation Institute has released their rankings for global corporate responsibility and The LEGO Group has been rank first on the list. It was stated in the press release that LEGO was rated the highest when it came to being fair in business, ethical, and being open and transparent. More than half of consumers said they would buy LEGO products which is 13.7% higher than the RepTrak 100 average. This ranking is on top of their second place finish on the 2019 Global RepTrak 100 for being the most highly regarded company in the world.

Global study puts the LEGO Group in first place on Corporate Responsibility

The study, conducted by Reputation Institute, a global technology-driven provider of reputation measurement and management services, calibrated the perceptions of more than 140 companies on the merits of CR. CR RepTrak measures perceptions of Citizenship, Governance and Workplace, and provides a means of assessing a company’s Environmental, Social and Governance (ESG) credentials. The study is based on more than 230,000 individual ratings from the informed general public across 15 leading economies.

“The LEGO Group is a great example of a company that is committed to delivering on corporate responsibility and realizing strong business results by doing the right thing,” said Kasper Nielsen, Chief Strategy Officer at Reputation Institute. “The core strength in corporate responsibility translates into 57% of consumers saying they would definitely buy The LEGO Group’s products — which is a net 13.7 percentage points higher than the CR RepTrak 100 average.”

Consistent with The LEGO Group’s long-held approach