Today marks the the beginning of Season 3 for Stranger Things and it also marks the beginning of our collaboration with Brick Fanatics to help them promote their magazine. In Issue 7, they talk about the newly released LEGO Stranger Things The Upside Down (75810) set. It goes in depth into talking about the design of the set with Justin Ramsden as well as the marketing campaign surrounding it.

Brick Fanatics Magazine Issue 7 available now

Issue 7 of Brick Fanatics Magazine explores how the LEGO Group took building in a new direction for their collaboration with Stranger Things

Single issues of Issue 7 and 12-issue and 24-issue subscription packages starting with Issue 7 are available to order now at brickfanatics.com/magazine. Issue 7 is available in a new, larger format and distributed worldwide from the first week of July. Subscription packages offer free issues, free postage and guaranteed
delivery of every issue fastest and first.

Leading the seventh edition of Brick Fanatics Magazine, the print publication all about LEGO, is a fascinating discussion with three of the creative team behind not only the unprecedented physical design of 75810 The Upside Down, but also its smart, 1980s-fuelled marketing campaign.

In this first issue of Brick Fanatics Magazine presented in a new larger format, Senior Model Designer Justin Ramsden reveals how exactly the challenge of creating a large scale director-to-consumer LEGO set built half upside down was tackled, as Senior Global Marketing Manager Anders Hellegaard Iversen touches upon the importance of the box art. Meanwhile, Associate Communication