The LEGO Group was in Austin, TX on March 11th and gave a presentation at SXSW Interactive 2013. TLG was represented by Tim Courtney, LEGO CUUSOO’s Community Manager, and Peter Espersen, LEGO’s Head of Online Community. They discussed the state of the LEGO Fan Community as well as LEGO and social crowdsourcing, aka CUUSOO. What everyone learned is that when you combine LEGO plus anything, it’ll probably be “Awesome!” and if someone has an idea, they could crowdsource with CUUSOO and hope there’s enough momentum to get the required amount of supporters, such as the Minecraft set which only took two days to achieve that goal. Sometimes an idea will have enough supporters but it doesn’t fit into LEGO’s strategy and will be rejected like The Winchester from Shaun of the Dead. Although there are ideas that make us want to purchase them, LEGO knows they cannot please everyone. They want ideas to be a win for the fans but also a win for the business. Check out the slideshow below to see more of LEGO’s SXSW Interactive 2013 presentation and learn how social crowdsourcing has benefited fans as well as the company.
Reddit user, notmarctadeja, has created the first Iron Man Hall of Armor MOC that I’ve seen using the Iron Man minifigures from last year’s Marvel Super Heroes sets as well as the ones from the newly released Iron Man 3 sets. Although the Hall of Armor has to be small enough to fit the size of the minifigs, it has been very nicely done by the creator using various elements including transparent window pieces.
With the success of the DeLorean Time Machine project on LEGO CUUSOO, the recently submitted Jules Verne Train, which was the top supported project last week, and some other ongoing projects, Team BTTF have been on a roll lately. This morning, I received an email from Masashi Togami and Team BTTF has some exciting news to bring you. Starting next month, they will be continuing releasing more LEGO sets from the Back to the Future series and will be publishing new projects on CUUSOO for four consecutive months. We’re predicting that the DeLorean Time Machine will be a huge hit, not just from LEGO fans but Back to the Future fans as well. If the future projects are also successfully supported and pass the review stages, we could potentially have a whole line of BTTF sets to display. We’re definitely looking forward to seeing what these future sets look like from Team BTTF!
April 2013: “Marty’s Toyota Pick-up”
May 2013: “Doc’s Big Truck with radiation suits on Marty and Doc”
June 2013: “Griff’s Future Vehicle”
July 2013: “Locomotive 131”
Eurobricks member, GRogall, has posted the official high quality images of the new LEGO The Lone Ranger sets that are expected to be released in April. The official minisite is also back up in preparation for the launch of the sets. Check out the images below to see some nice close up images of The Lone Ranger sets and be sure to subscribe on the right sidebar for more information about them as they become available.
Comanche Camp (79107) – $19.99
Stagecoach Escape (79108) – $29.99
Colby City Showdown (79109) – $49.99
Silver Mine Shootout (79110) – $69.99
Constitution Train Chase (79111) – $99.99
There are some late night rumors swirling about a LEGO licensing agreement with 20th Century Fox of possible The Simpsons sets as early as 2014. Mads Nipper, LEGO’s marketing director, confirms there are ongoing negotiations with the creators of The Simpsons to produce LEGO sets of the iconic cartoon series. There’s no word yet of when an agreement is expected as of this time.
If there is an agreement between the company giants, it will mark another victory in LEGO’s corner of attracting some well-known 80’s-90’s cartoons in becoming official sets including the recently released Teenage Mutant Ninja Turtles theme. I feel the Simpsons sets will be pretty popular with AFOLs and TFOLs due to the large array of bright colors used to create the cartoon. What are your thoughts of some LEGO The Simpsons sets? Stay tuned for more details of this very surprising news.
Update: The rumors are now confirmed!
The new LEGO Marvel Super Heroes Iron Man sets are now officially available on [email protected] as well as LEGO stores. Check out the image of the sets and the descriptions of each of the sets below. Remember for all orders over $75, you can get FREE shipping.
Chase down Killian with Iron Man and War Machine!
Stop Killian from getting away with LEGO® Marvel Super Heroes Iron Man and War Machine! Blast the boat with the exploding buoy, fire the dual missiles and attack with War Machine’s shoulder cannon! Includes 3 minifigures and a weapon: Aldrich Killian, Iron Man with Mark 42 Armor and War Machine with shoulder cannon.
• Includes 3 minifigures: Aldrich Killian, Iron Man with Mark 42 Armor and War Machine
• Features Killian’s speedboat and a buoy with exploding function
• Weapons include a pistol
• Also includes dynamite
• Killian’s speedboat includes a hidden storage section and dual missiles
• Dodge the dual missiles!
• Activate the buoy’s exploding function and blast the speedboat!
• Speedboat measures over 1″ (5cm) high, 8″ (22cm) long and 2″ (6cm) wide
• Buoy measures over 1″ (4cm) high, 1″ (4cm) wide and 1″ (4cm) deep
Stop the Malibu Mansion helicopter attack with Iron Man!
The Mandarin and his Extremis soldier are launching an attack on Tony Stark’s Malibu Mansion. Battle their high-tech helicopter’s spinning rotors, 4 flick missiles and side-mounted cannons with LEGO® Marvel Super Heroes Iron Man! Get to the armory and suit up before the bad guys fry Jarvis’ circuits! Includes 5 minifigures: Tony Stark, Mark 42 Armor, Pepper Potts, the Mandarin and Extremis soldier!
• Includes 5 minifigures: Tony Stark, Mark 42 Armor, Pepper Potts, the Mandarin and Extremis soldier
• Features Malibu Mansion section, DUM-E and the Mandarin’s helicopter
• Malibu Mansion section features exploding window function, rotating computer console and holographic screens, tools, armory with exploding floor function, and kitchen area with cupboards, blender with mandarins and assorted kitchen tools
• The Mandarin’s helicopter features spinning rotors, 4 flick missiles, side-mounted cannons and a cockpit with space for a minifigure
• DUM-E includes fire extinguisher and Mark 5 suitcase
• Fire the flick missiles!
• Get to the armory and transform Tony Stark into Iron Man or suit up Pepper Potts!
• Shatter the windows with the exploding function when the helicopter attacks!
• The Mandarin’s helicopter measures over 3″ (9cm) high, 9″ (25cm) long and 3″ (9cm) wide
• Malibu Mansion section measures over 3″ (10cm) high, 7″ (20cm) wide and 6″ (17cm) deep
Defeat the Mandarin with Iron Man!
It’s a Mandarin Face Off at the Miami dockside in the final battle between Iron Man and the Mandarin. Take on the ultra-tough armored car and its rotating flamethrower with dual flame flick missiles! Fly circles around the bad guy and don’t let him scorch this super hero! Includes 2 minifigures and a weapon: Iron Man with Heart Breaker Armor and the Mandarin.
• Includes 2 minifigures and a weapon: Iron Man with Heart Breaker Armor and the Mandarin
• Features the Mandarin’s armored car with rotating flame thrower with dual flame flick missiles and large wheels
• Weapons include a pistol
• Rotate the flamethrower!
• Fire the flame flick missiles!
• The Mandarin’s armored car measures over 5″ (13cm) high, 3″ (9cm) long and 2″ (6cm) wide
In some major news across the pond, LEGO announced today they have ended their two-year promotional partnership with The Sun. This comes after a parent took his anti-Page 3 campaign to LEGOLAND and Wapping. However, LEGO denies that ending the partnership was not linked to the online petition but the partnership naturally ended on it’s own.
Fiona Wright, Lego’s vice president and general manager in the UK and Ireland, told one anti-Page 3 supporter: “The recent promotion in the Sun was part of a two-year agreement which started in 2011 as part of our marketing strategy. This is our final promotion with the Sun.”
The Guardian notes that:
The Sun said the partnership officially ended in November 2012, and that the recent “Lucky Dip” promotion used stock from the previous agreement.
There’s no word as of now on how LEGO will handle their polybag promotions.