LEGO News, LEGO Reviews, and Discussions
The second 2018 LEGO Speed Champions set that I’ll be taking a look at is the other Ford in the wave, the Ford Fiesta M-Sport WRC (75885). This set has 203 pieces and will probably retail for $14.99 if LEGO follows the pricing model of the single car sets.
If you missed out on the LEGO Friends Friendship Flower (30404) polybag back during the Valentine’s Day only promotion on Shop@Home, don’t worry as Toys R Us will be carrying it very soon. While at work today, I came across a box of them that was misshipped to my store which was actually supposed to go to a Toys R Us location. The polybag will retail for $3.99 each and the item number for it is 564017. There’s no word yet on when it will be available.
Last month, LEGO celebrated the 60th anniversary of the LEGO brick by placing a large-scale model of the red 2×4 in the middle of New York. They’ve also released a mini documentary of how the master builders transported the brick to the Flatiron District location. The video was released last week but due to the hooplah of the 2018 New York Toy Fair, it was overlooked. It’s cool to see these kinds of videos and if you didn’t know, LEGO has a secondary channel where they post these behind the scenes stuff.
You may have already heard this on the news but The Wall Street Journal is reporting that Toys R Us may close another 200 stores in addition to the 180 that was previously announced last month. This reported wave of closings will cut the number of stores in the US nearly in half. Honestly, I didn’t hear anything about the closings when I went in to work today after I read up on a few articles before going in. Supposedly there was a also conference call to discuss the future plans but I don’t see any articles of the results. I’ll see what information is known when I go back tomorrow.
If the new closings are true, that means it’ll be even harder for LEGO fans to get some of the exclusive items like polybags various sets that Toys R Us carries. It’ll be interesting to see if these exclusives are shifted to other retailers like Walmart and Target. To be fair, even though I work at Babies R Us, I do like shopping at TRU for some of the LEGO exclusives as well other stuff I collect. The only thing that bugs me about this whole thing is the bonuses that go to the executives instead to using this money to reinvest into the company. Maybe that’s not how it works and why I run a LEGO blog instead of a large company.
Fast Company has released their list of the 2018 edition of the World’s Most Innovative Companies and LEGO was named as the #6 company out of 10 under the Consumer Electronics category. The main reason for that LEGO was honored in this category was because of boosting children’s coding skills by the way of LEGO Boost. LEGO Life, which was launched last year, also contributed to the company being named in the Consumer Electronics category. This app allows children to share their creations online in a safe environment. Check out the press release that LEGO has released regarding the honor.
… ContinueLEGO Group earns no. 6 spot on list of Top 10 Most Innovative Companies in Consumer Electronics
NEW YORK (February 20, 2018) – Fast Company today announced its annual ranking of the world’s Most Innovative Companies (MIC) for 2018, honoring leading enterprises and rising newcomers that exemplify the best in business and innovation, which includes the LEGO Group at number six on the Top 10 Most Innovative Companies in Consumer Electronics list. Editors noted that the iconic toy brand made the list for boosting children’s coding skills.
In 2017, the LEGO Group introduced two significant innovations to further bridge the divide between physical and digital play: LEGO® BOOST and LEGO® Life.
LEGO BOOST is a super-charged LEGO set that lets children as young as seven years old bring their LEGO creations to life through a simple, app-based coding language. Embracing a “fun-first” vision, LEGO BOOST empowers children in both the physical and digital creation of
Currently the only LEGO Architecture set has been released for 2018 is for one of the world’s most populous cities, Shanghai (21039). This set is also part of the third wave of the Skyline subtheme for the Architecture line. The set contains 597 pieces and retails for $59.99 but as of this writing, Amazon has it on sale for 20% off.
The 2018 New York Toy Fair is now over and there was a lot of LEGO news that came out that you may have missed so here’s a little recap of some of the more notable news items from the event.
Probably the biggest thing that LEGO announced during the Toy Fair was the return of Harry Potter in a new LEGO Wizarding World theme that encompasses both the Harry Potter universe as well as Fantastic Beasts. The first set that was revealed in this theme was the Hogwarts Great Hall (75954) which retails for a modest $99.99 for a 878 piece set. This set along with the rest of the wave will be available starting in August.
The official images of all the LEGO Jurassic World: Fallen Kingdom sets were revealed, minus the Walmart exclusive LEGO BrickHeadz sets. Here we get to see some of the new dinosaurs that will appear in the movie in LEGO form such as the Stygimoloch, Carnotaurus, and the Indoraptor.
Some fans already knew about this set as it was already available in some Asian countries but during the Toy Fair, LEGO revealed The Hulkbuster: Ultron Edition (76105). The set has 1,363 pieces and retails for $119.99. It will be available starting on March 3 along with the rest of the Infinity War sets.
The next wave … Continue
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