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The Brick Fan 2020 Recap

2020 was a challenging year for everyone around the world but we’ve managed to continue grinding it out here on The Brick Fan. Today is one of my favorite times of the year as we can take a look at some of the stats for the site and how it compares to the previous years.

Since a majority of the world was under lockdown for a few months, people had a lot of time to go online. This means more time to read LEGO fan sites for news and updates as well as reviews and such. We ended the year at 25,803,380 pageviews which is up 13.5% from 2019. This also resulted in an increase of unique views and first time visitors as well.

There were 1,025 posts which was the most number of posts in a year for the site. The highest traffic day was on November 23 in which a combination of posts contributed to it including the reveal of the the LEGO Botanical Collection, and LEGO Star Wars sets as well as the December Store Calendar.


On social media, our counts are still slowly going up which you can see below:

Facebook – 18,672 likes/21,603 followers (16.4% increase)
Twitter – 10,824 followers (12.9% increase)
Instagram – 16.420 (7.3% increase)
Reddit – 538 readers (28.5% increase)


Overall, 2020 was a very successful year on the site and I truly appreciate everyone who comes to read it. I know it’s pretty hard doing normal stuff right now with the pandemic still going on. … Continue

LEGO 2021 Sets Now Available on LEGO Shop

Happy New Year! LEGO has released a ton of new 2021 sets from various themes that are now available for purchase on the LEGO Shop. In addition, there are also some new promotions that are live including the LEGO Ideas Vintage Car (40448) with purchases of $85 or more and the LEGO Harry Potter The Monster Book of Monsters (30628) with LEGO Harry Potter purchases of $75 or more. As always, please use our links below to make your purchases as it does help support the site.

USA | Canada | UK | France | Germany


Art

Harry Potter Hogwarts Crests (31201) – $119.99
Disney’s Mickey Mouse (31202) – $119.99


Botanical Collection

Flower Bouquet (10280) – $49.99
Bonsai Tree (10281) – $49.99


BrickHeadz

German Shepherd (40440) – $14.99
Shorthair Cats (40441) – $14.99
Chinese New Year Pandas (40466) – $19.99


City

Police Helicopter (60275) – $9.99
Police Prisoner Transport (60276) – $29.99
Police Patrol Boat (60277) – $59.99
Fire Hazard Truck (60279) – $9.99
Fire Ladder Truck (60280) – $29.99
Fire Rescue Helicopter (60281) – $39.99
Fire Command Unit (60282) – $59.99
Holiday Camper Van (60283) – $19.99
Sports Car (60285) – $9.99
Beach Rescue ATV (60286) – $9.99
Tractor (60287) – $19.99
Race Buggy Transporter (60288) – $19.99
Airshow Jet Transporter (60289) – $29.99
Skate Park (60290) – $39.99
Family House (60291) – $59.99
Town Center (60292) – $99.99
Road Plates (60304) – $19.99
Car Transporter (60305) – $29.99
Shopping Street (60306) – $79.99


Classic

Creative Transparent Bricks (11013) – $29.99
Creative Building Bricks Continue

LEGO Botanical Collection Officially Announced

LEGO has officially announced the new LEGO Botanical Collection which includes the Flower Bouquet (10280) and the Bonsai Tree (10281). Both sets will retail for $49.99 and will be available starting on January 1. There will also be the smaller sets which include the LEGO Roses for $12.99 and the LEGO Tulips for $9.99.

Let creativity bloom with new botanical builds from the LEGO Group

Billund, December, 30th, 2020: Today, the LEGO Group has revealed a new range of mindful models for the green-fingered. The decorative LEGO® Botanical Collection includes a stunning LEGO® Flower Bouquet to brighten the home, and a LEGO® Bonsai Tree for those looking to be more zen in the new year.

While many people seek out green spaces to destress and relax, adults can now bring a touch of nature into their home and unwind as they create and customise their botanical builds….and the great news is that LEGO plants don’t need to be watered to stay fresh.

With 7 in 10 adults saying they often research new ways to distress(1) and over 8 in 10 saying play helps them relax(2), the new sets could provide the perfect perennial project for those looking to get creative, destress and find moments of mindfulness in a day.

Both sets in the new LEGO Botanical Collection include a number of elements made from plant-based plastic, produced using sustainably sourced sugarcane.

Surprise a friend or show yourself some love with a gift that keeps on giving, a beautiful flower bouquet that’s anything but ordinary, and

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Merry Christmas from The Brick Fan

Merry Christmas from us here at The Brick Fan! We hope you got all the LEGO you wanted on your list. This year has been pretty difficult for everyone but hopefully you get to enjoy today with your loved ones.

I’ll be running a giveaway some time later today for something that has been fairly difficult to get for people. If you followed me on social media the past few days, you may already know what it is. In the meantime, relax with the sounds of a LEGO Yule Log below.

LEGO Appoints Colette Burke as New Chief Commercial Officer

LEGO news have been pretty slow for the holidays but it has been recently announced that LEGO has appointed Colette Burke as their new Chief Commercial Officer. At the beginning of the year, Colette will be taking the reigns of the position and will be responsible for LEGO’s global strategy including e-commerce, retailer partnerships, omnichannel development, LEGO Brand Stores, and further expansion into new countries. Before this, Colette was the Vice President Global Sales of Bose.

The LEGO Group appoints Colette Burke as Chief Commercial Officer

BILLUND, December 21, 2020: The LEGO Group today announced the appointment of Colette Burke as Executive Vice President and Chief Commercial Officer effective January 1, 2021.

Colette joins the LEGO Group from consumer electronics company, Bose Corporation, where she was Vice President Global Sales. During her 25-year career at Bose Corporation she has held a wide range of commercial, general management and marketing roles of increasing scope and responsibility at a global, regional and national level, including 19 years in the United States. She began her career as a management consultant in Germany.

Colette will be responsible for the Group’s global commercial strategy including e-commerce, retailer partnerships, omnichannel development, LEGO®-branded retail stores and continued expansion into new countries. Reporting to her will be the Group’s Market Group heads based in Americas, EMEA, Asia Pacific and China and LEGO Retail.

Niels B Christiansen, CEO the LEGO Group said: “We are excited to have Colette join the LEGO Group as Chief Commercial Officer. As the retail landscape continues to evolve rapidly, it’s

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LEGO Books Amazon Sale – December 2020

Amazon currently has a lot of the older LEGO books on heavy discounts that you may want to add to your library. All of the books listed also include exclusive minifigures as well. Some of the items may even arrive before Christmas if you order today.

LEGO Minifigure Year by Year: A Visual History – $17.98 with $3.17 coupon applied – 55% off

LEGO Batman: Visual Dictionary – $11.40 with $2.01 coupon applied – 48% off

LEGO DC Comics Super Heroes Character Encyclopedia – $12.99 – 32% off

LEGO Minifigure A Visual History New Edition – $27.99 – 30% off

LEGO DC Super Heroes Visual Dictionary – $15.39 – 30% off

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