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Michael McNally, LEGO Group Senior Director of Brand Relations, right, pumps his fist as he receives a certificate of achievement from GUINNESS WORLD RECORDS Adjudicator, Christina Flounders Colon, at the Star Wars Celebration at McCormick Place in Chicago, April 11, 2019. Flounders Colon adjudicated the title for the largest display of LEGO Star Wars minifigures for the companys installation of 36,440 LEGO stormtrooper minifigures (Alex Garcia/AP Images for The LEGO Group)

LEGO Star Wars Guinness Book World Record at Star Wars Celebration 2019

April 11, 2019 / Allen "Tormentalous" Tran

LEGO Star Wars Guinness Book World Record Build

At Star Wars Celebration 2019 in Chicago, LEGO has achieved a Guinness World Record with the Largest Display of LEGO Star Wars Minifigures. At 36,440 Stormtrooper minifigures, it beat the previous record of 35.210 LEGO Star Wars minifigures. It took 38 hours to complete with a team of 12 people.

The Largest Display of LEGO Star Wars Minifigures

FACTS
• 36,440 LEGO Star Wars minifigures total, beating the previous record of 35,210 LEGO Star Wars minifigures
• Display measures 20 feet tall by 20 feet wide
• Arranged in the shape of the iconic stormtrooper helmet
• The display took a team of 12 people 38 hours to create
• The installation was then evaluated by GUINNESS WORLD RECORDS adjudicator, Christina Flounders Conlon
• The LEGO stormtrooper minifigures used in the model are the same stormtrooper minifigures that are in our new 20th anniversary commemorative building set, the LEGO Star Wars Imperial Dropship (available now).

Today, the LEGO Group marked 20 years of LEGO Star Wars by achieving a GUINNESS WORLD RECORDS title for largest display of LEGO Star Wars minifigures, kicking off a weekend-long experience at Star Wars Celebration. Two decades worth of products, content and collaboration between two of the world’s most beloved brands will be showcased at booth #1616 at McCormick Place in downtown Chicago, giving fans of all ages the chance to relive their fandom and build excitement for what’s to come this Fall.

Made up of 36,440 LEGO Star Wars stormtrooper minfigures, the record-setting display is arranged in the shape of

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LEGO House Dinosaurs (40366) Officially Revealed

April 10, 2019 / Allen "Tormentalous" Tran

LEGO has announced the next LEGO House exclusive set this morning with the Dinosaurs (40366). Many of you guys guessed correctly yesterday and it will be available on April 17 only at the LEGO Store at the LEGO House. Check out the press release below.

Three giant LEGO® dinosaurs greet visitors when they climb the stairs to the Experience Zones of the LEGO House. Available from April 17th as a retail set.

Positioned in The Masterpiece Gallery the three iconic dinosaurs are the stunning centrepieces of the room. Each model has a metal skeleton inside to support the LEGO bricks, the height of each models is 2,92 m (without podium) and the total piece count of the three models is more than 600.000 LEGO bricks. Now LEGO House has taken on the challenge to convert the three giant dinosaurs into a retail product.

The retail product, LEGO® House dinosaurs, will be launched at the LEGO Store in LEGO House this summer. And if everything goes as planned the first boxes will already be for sale from 17th April.

The LEGO model is a great reproduction of the giant dinosaurs capturing all the most iconic features in a rescaled version.

Designer Nina Koopman says: ”One of the biggest challenges with the new model has been to capture all the details from the big models. Especially since the models in Masterpiece Gallery were all built of the three different building systems LEGO DUPLO, LEGO Technic and LEGO System. You see it especially with the yellow dino where we

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LEGO Star Wars Celebrates 20th Anniversary

April 9, 2019 / Allen "Tormentalous" Tran

Today LEGO is celebrating the 20th anniversary of the LEGO Star Wars theme. It started off in 1999 coinciding with the release of Star Wars Episode I: The Phantom Menace in theaters and it spawned one of the most popular LEGO themes in the company’s history. Check out the press release that LEGO sent over to commemorate the event along with some facts and trivia about the theme. Also, there are some behind the scenes things for LEGO Star Wars that we would like to showcase in the next few days so stay tuned for that as well.

The greatest battles built since 1999
– celebrating 20 years of LEGO® Star Wars™ fandom

The LEGO Group raises its lightsabers to toast the fans instrumental to the success of the

LEGO® Star Wars™20-year legacy and launches five new special edition sets to mark the anniversary.

Billund, April 9: Twenty years ago, in a galaxy far, far away, the LEGO® Star Wars™ collaboration entered the lives of millions of children and fans around the world. Today, the LEGO Group is celebrating the 20th anniversary of the much-loved range that continues to unite fans of all ages and has inspired some of the greatest battles ever built.

LEGO Star Wars was the LEGO Group’s first IP franchise and has since remained one of the most popular, allowing fans across generations and geographiesto come together in fun and challenging building exercises. Around 700 different sets (including 1,000 LEGO Star Wars minifigures), five video games, several television and web series, and

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LEGO Star Wars Imperial Dropship – 20th Anniversary Edition (75262) Review

April 7, 2019 / Allen "Tormentalous" Tran

Continuing with my reviews of the LEGO Star Wars 20th Anniversary Edition sets, the next one I’ll be checking out is the Imperial Dropship (75262). It has 125 pieces and retails for $19.99 and from what I’ve heard, it is one of the more anticipated sets of this wave simply because it is an army building set. It is a recreation of the 7667 version of the same name from 2008.

LEGO Ideas Space Rocket Ride (40335) Promotional Set Found in Croatia

April 6, 2019 / Allen "Tormentalous" Tran

Last year, LEGO Ideas did a contest called Moments in Space and the winning model would be turned into a gift-with-purchase set. The winner was the Cosmic Rocket Ride and it looks like the set is now available at a Croatia LEGO Certified Store. PromoBricks has posted an image of the LEGO Ideas Space Rocket Ride (40335), shown above, and it looks faithful to the original submission with some minor additions and changes. There’s no word on when this promotion will go live but it’ll be soon from the looks of it.

Is LEGO Disconnected From Its Fans?

April 2, 2019 / Allen "Tormentalous" Tran

Over on the LEGO Ambassador Network, there’s been a very interesting discussion about LEGO and the perception of the company being disconnected with the fans. There’s been many things that LEGO has done in recent years that makes fans not enjoy the company as they once did.

There have been many examples given so far such as the Black VIP card debacle and its “promotions.” The Black card was hard to get simply because you had to purchase the UCS Millennium Falcon in a certain time span but it was always out of stock so nobody could buy it. By the time that LEGO had enough stock to go around, the time to be able to get the card had already ended. As far as the promotions for the card are concerned, they’re pretty bad. From what I remember, there was a blueprint poster for the Y-Wing and black card frame.

Another thing are the various exclusives such as the convention ones as well as the recent Chinese New Year sets or even the “chase” minifigures which segregates who is able to acquire them by normal means. Even more recently, The LEGO Movie 2 BrickHeadz that were exclusive to Walmart and Target. Believe me, I’ve read all of your guys’ comments and I do understand how you feel.

For me personally, it was the change to the LEGO Store Calendars where they took off the promotions. I’m not sure why they did it because people like to plan their shopping. From what I heard, LEGO didn’t … Continue

LEGO Education Announces SPIKE Prime

April 2, 2019 / Allen "Tormentalous" Tran

Earlier today, LEGO announced a new product to the LEGO Education theme with SPIKE Prime. It is the newest product that will be added to the LEGO Education portfolio and it is used to help kids learn how to program with the app based on the Scratch coding language. SPIKE Prime has 523 pieces including a new multi-port Hub and 11 new elements that will be first introduced with this set. Check out images of the set and the press release below.

LEGO® Education SPIKE™ Prime, a New Hands-On Learning Approach for Classrooms, Announced Today

Adding to the LEGO® Education portfolio of combined physical and digital learning experiences, SPIKE Prime has been unveiled today, along with new insights on students’ confidence in learning STEAM subjects.

Billund, Denmark (April 2, 2019) – Today, LEGO® Education announced LEGO® Education SPIKE™ Prime, the newest product in the LEGO Education hands-on STEAM (Science, Technology, Engineering, Arts, Math) learning portfolio. SPIKE Prime brings together LEGO bricks, a programmable, multi-port Hub, sensors and motors all powered by the engaging SPIKE app based on the Scratch coding language. The SPIKE app includes lessons aligned to certain standards and many being able to be completed within a 45-minute class, making it easy for teachers to take SPIKE Prime into the classroom.

SPIKE Prime is a completely new design from LEGO Education. It has been created to reach all levels of learners, to be an inclusive, intuitive and naturally adaptive physical and digital creative approach, and engage all middle schoolers in technology-enabled STEAM learning with