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LEGO Announces 1HY Financial Results with Massive Continued Growth

August 25, 2026 / Allen "Tormentalous" Tran

LEGO has announced their financial results for the first half of 2026 with continued growth. Revenue increased by 21% while sales grew 22%. LEGO released 330 products in the first have of the year and the most popular themes include Speed Champions, Botanicals, Technic, Icons, and Star Wars.

Strong demand and brand relevance drive LEGO Group revenue up 21%, operating profit up 22% in H1 2026

Highlights vs. H1 2025

• Revenue increased 21% to a record DKK 41.9 billion. In constant currency, revenue grew 26%.
• Consumer sales grew 22%, driven by strong demand across a broad product range and excitement for the LEGO® brand.
• The company outpaced a growing global toy market and gained market share.
• Operating profit increased 22% to DKK 10.9 billion, supported by strong top-line growth, scale efficiencies and productivity efforts, while maintaining significant spending on strategic initiatives, such as sustainability. In constant currency, operating profit grew 29%. Net profit grew 32% to DKK 8.6 billion.
• Free cash flow was DKK 2.1 billion, up from DKK 1.7 billion while increasing investments in long-term growth, including factory capacity and the acquisition of LEGO and LEGOLAND® Discovery Centres.
• Significant continued investments in sustainable materials and solar capacity expansion.

BILLUND, DENMARK, 25 August 2026: Today, the LEGO Group reported financial results for the first half of 2026, with revenue and operating profit both growing double digits and building on a record performance in 2025. The company continued to grow significantly ahead of the global toy market, gaining market share. Consumer

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LEGO Retiring Soon List – August 2026 Update

August 24, 2026 / Allen "Tormentalous" Tran

It’s been a few months since we’ve updated the LEGO Retiring Soon list for North America. There’s been a lot of changes since our last update in June. A lot of sets from the old list has been retired to make way for the summer 2026 sets but there’s still some left over. We can expect these sets to be retired by the end of the year or while supplies last.

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LEGO Racing F1 Academy Announces New Livery at 2026 Dutch Grand Prix

August 20, 2026 / Allen "Tormentalous" Tran

Formula 1 is back this weekend at Zandvoort for the 2026 Dutch Grand Prix and LEGO has announced that LEGO Racing F1 Academy will be revealing a new livery, helmet, and race suit based on the LEGO Botanicals Tulip Bouquet set. LEGO Racing F1 Academy driver Esmee Kosterman will be competing this weekend in front of her home crowd with a new look for her car and helmet.

If you’re at Zandvoort, Tulip Bouquet designer Ashwin Visser and Esmee will appear at select times at the LEGO Tulips activation to take photos and get signed posters.

The LEGO Group and F1 ACADEMY™ take their partnership into high gear at the 2026 Dutch Grand Prix

LEGO® Racing F1 ACADEMY Driver Esmee Kosterman takes to her home race in bold Dutch style, debuting a distinctive livery, helmet and race suit inspired by LEGO Botanicals Tulips

ZANDVOORT, 20 AUGUST 2026: The LEGO Group and F1 ACADEMY™ are taking their partnership to the next level at round 4 of the F1 ACADEMY season at Circuit Zandvoort. Dutch driver Esmee Kosterman, the first-ever driver to represent LEGO® Racing, will line up on the grid at the Dutch Grand Prix with a new Dutch LEGO Racing livery, helmet and race suit inspired by the LEGO Botanicals Tulip Bouquet set. Competing in front of her home crowd, Esmee will help bring the partnership to life on and off the track.

Proud of her home country

For Esmee’s new livery, helmet and race suit, the LEGO design team, led by Dutch designer Ashwin Visser,

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LEGO Collectible Minifigures Shrek Series (71053) Review

August 15, 2026 / Allen "Tormentalous" Tran

This September, LEGO will be releasing another Collectible Minifigures series and this wave will focus entirely on the Shrek Series (71053). This set is part of the new LEGO Shrek sets that LEGO has released this year.

New LEGO Monkie Kid Series Airing on YouTube

August 15, 2026 / Allen "Tormentalous" Tran

We haven’t talked about LEGO Monkie Kid in over a year and a half since the 2025 sets were released. After that there was literally no news on the theme and everybody pretty much thought it was discontinued. That is until a few hours ago when LEGO uploaded a new episode of LEGO Monkie Kid on YouTube. This new series tells the story after the Demon Bull King’s defeat while Monkie Kid still learning to control his powers. There are still 10 LEGO Monkie Kid sets available on the LEGO Shop but aren’t ready to be retired yet.

LEGO San Diego Comic Con 2026 Recap

August 13, 2026 / Allen "Tormentalous" Tran

It’s been a few weeks since San Diego Comic Con 2026 ended but we finally got around to do a recap on the LEGO happenings during the event. As I mentioned before, it was overall more subtle this year as evident by the booth layout and the lack of panels.

The LEGO booth this year was focused on the new LEGO SMART Play sets. It was an airport terminal style layout with the flight board taking center stage. Here we have some locations of various LEGO sets and their set numbers. There is a LEGO BIONICLE reference thrown in for Nui Rama (8537) for Metru Nui. The staff there was handing out different LEGO posters each day. If I recall, there was a Spider-Man: Brand New Day, Ninjago, One Piece, and The Mandalorian.

There waa also a scavenger hunt for LEGO luggage tags to win a prize pack. Apparently the luggage tags weren’t just in the exhibit floor but it was spread throughout the whole convention center. I did hear that quite a few people actually found some.

The left side of the board was for LEGO Pokemon and the right was for LEGO Star Wars, each showcasing some of the latest sets for the line including the SMART Play ones. There are some interactive area and areas to take pictures. The backside of the booth was another showcase of recently announced sets.

The few times I was able to walk by the booth, the lines were filled but it didn’t seem as busy as … Continue

LEGO Nike Air Force 1 x LEGO Set (43026) Revealed

August 12, 2026 / Allen "Tormentalous" Tran

LEGO has revealed a new LEGO Nike set that will be coming in September with the Nike Air Force 1 x LEGO Set (43026). It has 1,093 pieces and will retail for $99.99. The Air Force 1 will be the latest addition to the LEGO and Nike partnership that started almost two years ago. It does include an exclusive white Space minifigure with the AF1 on the torso and the shoes dual molded on.

Let creativity take flight with this stylized Nike Air Force 1 x LEGO® set for girls, boys and fashion lovers ages 12 and up. Packed full of authentic details, this building set lets teens build a stylized tribute to the iconic Nike Air Force 1 sneaker, first launched in 1982. Mount the sneaker on the rocket blast stand and moon-surface plinth with iconic AF1 footprint. Then turn the dial to make the classic LEGO spaceman minifigure with Nike styling and interchangeable head hit an epic 360 dunk. You can also bring fashion home by displaying this streetwear decor proudly on a desk, shelf or bedside table. This Nike merch is an awesome gift idea for teens, and with the LEGO Builder app, kids can build with confidence, zooming, rotating in3D and tracking their progress with easy-to-follow digital instructions. Set contains 1,093 pieces.