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LEGO has recently announced that they have opened up a new digital office in Copenhagen that will be used to accelerate digital transformation. The office is used for a team of 400 that will help LEGO’s long-term digitalization goal. The digital offices in Billund, London and Shanghai will also be expanded in a three year period that will expand the team to 1,800 people.

The LEGO Group set to nearly triple size of digital team to accelerate digital transformation

Opens playful new digital office in Copenhagen for up to 400 colleagues

COPENHAGEN, April 21, 2022: The LEGO Group today announced it has opened a new digital office in Copenhagen to support its long-term digital ambitions. The office, one of four digital workspaces around the world, will be a base for up to 400 colleagues.

Digital offices in Billund, London and Shanghai will also be expanded to accommodate the growing team which will nearly triple in size over a three year period to more than 1,800 globally.

Chief Digital & Technology Office, Atul Bhardwaj said: “Our digital transformation is one of the single largest investments the LEGO Group will make in a generation. We’ve been blending physical and digital experiences for many years and are excited by our progress. But, we have big ambitions so are accelerating our investment and expanding our digital team.

“The LEGO® brick will always be the heart of our business but we’re seeing great success making LEGO a digitally enabled brand from new ways to play, shop and do business.”

The LEGO

The 2022 Global RepTrak 100 rankings have been recently released and LEGO has been named one of the most reputable companies in the world. This year, LEGO was named the third most reputable company after Rolex and Ferrari which broke a two year streak of being at the top spot. The company, however, is one out of only two companies to still rank in the top 10 over the past decade.

Over the past decade, The LEGO Group is one out of only two companies to consistently rank in the Top 10 most reputable companies. After two years in-a-row in the #1 spot, The LEGO Group slid to a still impressive #3 in 2022. LEGO’s strong reputation is well-rounded; people perceive all aspects of its business positively, particularly the company’s Products & Services.

The LEGO Foundation has announced that they will be investing $20 million to prompt innovation supporting neurodivergent children. The new program called Play for All is designed to celebrate the strengths of neurodivergent children and help ensure all children have the right to play, learn and thrive.

The LEGO Foundation invests USD 20million to catalyse innovation supporting neurodivergent children

The LEGO Foundation launches a new accelerator programme – Play for All – designed to celebrate the strengths of neurodivergent children and help ensure all children have the right to play, learn and thrive.

Denmark, Billund, 07 April 2022 – To mark Autism Acceptance Month, the LEGO Foundation announces the launch of a new Accelerator grant: an equity free funding and fixed term mentorship programme for social enterprises, ventures and organisations who wish to support autistic children and children with ADHD with play-based learning.

“When neurodivergent children are understood, valued, and empowered, everyone benefits from their important, and often, extraordinary contributions,” remarks Dr. Maureen Dunne, Senior Advisor and Special Educational Needs and Disability Expert for the Play for All Accelerator. “Neurodivergent inventors, scientists, and artists have reshaped entire industries. I am thrilled that the LEGO Foundation has committed to investing in reimagining the world of play and learning so that innovators, specialists, and those with lived experience, together, can build a future that supports the full participation of neurodivergent children in society.”

It is widely acknowledged that neurodiversity resources and support services have been underfunded worldwide and education solutions and innovation are lacking. To date, investment has