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The LEGO Group and adidas Announce Multi-Year Partnership for New Products

October 20, 2020 / Allen "Tormentalous" Tran

LEGO has announced that they have entered a multi-year partnership with adidas for new products coming as soon as December 2020. There will be products for various sports and active lifestyles for both kids and adults. It is said that the partnership will also cross into different LEGO themes so this could suggest that we could get some sports sets again. Check out the press release below.

adidas and the LEGO Group embark on a multi-year partnership

Sharing a belief in the power to build skills, strength and better futures through creativity, it’s time for two of the world’s most creative and loved brands to play on the same team!

HERZOGENAURACH & BILLUND, October 20 2020: Today, industry-leading sportwear brand adidas and household favouite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.

Like the bricks that serve as this partnership’s inspiration, the collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. Fans could already explore the creative ambition of the collaboration with the limited release of the adidas Originals ZX 8000 LEGO® sneaker in September.

“It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive”, said Julia Goldin, Chief Marketing Officer at the LEGO Group. “Great play experiences are a

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LEGO and Universal Pictures Sign Five Year Movie Partnership Deal

April 23, 2020 / Allen "Tormentalous" Tran

The LEGO Group and Universal Pictures has completed a five-year exclusive deal for development, production, and theatrical distribution for more LEGO movies. This comes off the news from late last year when the deal with Warner Bros. ran out and talks with Universal started up.

LEGO Head of Entertainment Jill Wilfert will be producer on all LEGO movies released by Universal. Dan Lin and Jonathan Eirich will also produce on the next LEGO-themed movie.

**Via Deadline**

LEGO Wins Three Toy of the Year 2020 Awards

February 21, 2020 / Allen "Tormentalous" Tran

The 2020 Toy of the Year awards were handed out this evening in New York and a few LEGO products were nominated for some awards including Construction Toy of the Year, Specialty Toy of the Year, and STEM/STEAM Toy of the Year. I’m happy to report that LEGO has sweeped all of those awards with the following products:

Construction Toy of the Year – LEGO City Space Deep Space Rocket and Launch Control (60228)

Specialty Toy of the Year – LEGO Stranger Things The Upside Down (75810)

STEM/STEAM Toy of the Year – LEGO Boost Droid Commander (75253)

The Brick Fan Turns 8 Years Old

January 18, 2020 / Allen "Tormentalous" Tran

I was working on a future LEGO project and I suddenly realized that The Brick Fan turns eight years old today. It’s been a long road going from just another site on the internet to a Recognized LEGO Fan Media site. All of that wouldn’t happen if it wasn’t for you readers who frequent the site, whether be for one random post or if you’re a regular who visits every day.

I’ll still continue doing what I’ve been doing since I started this thing and that is to bring you LEGO news articles along with reviews and maybe throw in some editorials. Last year, we hit the most traffic we’ve had on the site so hopefully that trend continues this year.

Again, thank you everyone for visiting and for being a brick fan yourself.

LEGO Lunar New Year Dragon (40395) Building Instructions

January 11, 2020 / Allen "Tormentalous" Tran

The LEGO Lunar New Year Dragon (40395) building event at LEGO Stores will be happening on January 23 but LEGO has already provided the building instructions for you to download. Signups for the event started earlier this week but you can try to see if there are any spots left and it is intended for kids ages 6-14.

As for the build itself, there aren’t any exclusive parts but the 1x1x2/3 bow plate is still fairly new as it was only introduced last year.

LEGO Celebrates 10 Years of Winter Village Subtheme

December 1, 2019 / Allen "Tormentalous" Tran

This year, LEGO celebrates a decade of the LEGO Winter Village subtheme. Little did they know that this traditional subtheme of the Creator line would be that popular among fans. In 2009, LEGO released the Winter Village Toy Shop (10199) which was a pretty simple build with not that much details inside the shop. Fast forward ten years and the latest offering this year is the Gingerbread House (10267) that is packed with little details. Which set from the LEGO Winter Village subtheme is your favorite?

The LEGO Winter Village is celebrating 10 years of joy and creativity. Discover all the intricate details of these iconic festive builds! https://t.co/M2i1zEj78i pic.twitter.com/QlugfbQTrC

— LEGO (@LEGO_Group) December 1, 2019

LEGO Nominated for 2020 Toy of the Year Awards

November 11, 2019 / Allen "Tormentalous" Tran

Earlier today, the 2020 Toy of the Year finalists were announced and as usual, LEGO was nominated in several categories. The nominees and categories are less than previous years so there’s a lesser chance that LEGO doesn’t win anything next year but that’s where your help comes in. You can now vote for your favorite nominees and the winners will be announced ahead of the 2020 New York Toy Fair in February. When you vote, you’ll be entered into a raffle win all the toys in a particular category so there is an incentive to submit your votes.