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Earlier today, The LEGO Group announced that they are celebrating three years of zero waste to landfills. In an effort to minimizing their impact to the environment, the goal called Zero Impact in Operations is to reduce carbon emissions, energy use, water usage and waste generation. Last year, 96% of the waste generated in production was reused, recycled, or recovered without incineration or going to the landfill.

Celebrating 3 years of zero waste to landfill

BILLUND, DENMARK, 24 June 2025: At the LEGO Group, we are committed to minimising our impact on the environment. That means continuing to reduce the impact of LEGO® production and our use of resources. We set targets for our carbon emissions, energy use, water usage and waste generation, as part of our goal called ‘Zero Impact in Operations.’ This aims to decouple our impact from business growth.

One of our areas of focus is reducing and managing the waste created in our factories. We are constantly looking for ways to avoid waste and to ensure disposal methods are as sustainable as possible.

Focus on waste prevention, reduction, reuse and recycling

We aim to reduce the waste that goes to incineration or landfill across all our factories. In 2024, 96% of the waste generated during production of LEGO bricks was reused, recycled or recovered. For the last three years, and despite a minor increase, we have remained within a ‘zero waste to landfill’ threshold, which is commonly interpreted as less than 1% of waste generated going to landfill. We have also successfully

The LEGO Group has been named the most reputable company in the world for a third year in a row by RepTrak. It is also the fifth time in the last six years that LEGO has been at the top spot.

Billund, Denmark, 3rd April 2025: Today, the LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!”

It’s the third consecutive year and the fifth time in the last six years that the LEGO Group has claimed the top spot, following top rankings in 2020, 2021, 2023, 2024, and now 2025.

The Global RepTrak® 100 report, developed by the RepTrak Company™, provides a definitive ranking of the world’s most reputable companies and a comprehensive analysis of the global reputation landscape.

Yesterday, The Brick Fan celebrated 13 years of being online as a LEGO news/review site. I still remember the day that the URL became live in the afternoon and was just hoping for anybody to read my posts. Thank you to everyone who has visited the site even once for whatever topic you were searching for. I know some of you are still here after all these years.

Things have grown and regressed throughout the years and I couldn’t be more happy that this is my job. I can pretty much work at my own time without being pressured to push out articles. You may have noticed this when sometimes I skip a day of posting or just one post a day because there’s not that much news going on. There will be changes soon to how rumors are posted so we’ll just leave it at that for now.

I’ll continue to do what I’ve been doing throughout these years and it seems that time is flying by faster than ever so cherish your friends and family. Remember this is a hobby for a majority of us and don’t take things too seriously.

The LEGO Group has announced a new multi-year partnership with Nike to celebrate creative play and sport while offering new opportunities for children and families worldwide. The partnership activities starts in 2025 and we can expect a series of co-branded products, content, and experiences.

The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport

• The multi-year global partnership connects two of the most beloved and iconic brands to highlight how the power of play shapes lives.
• The brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves.
• The partnership activity kicks off next year, and could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport.
• A recent study by the LEGO Group indicated that 59% of parents worry that their children do not have enough playtime or access to fun activities.
• Both brands have a long history of championing kids’ right to play and backed efforts for the United Nations to adopt a resolution designating June 11 as the International Day of Play.

The LEGO Group and NIKE, Inc today announced a multi-year partnership that will celebrate creative play and sport, offering new and exciting opportunities for children and families worldwide.

The LEGO Group and NIKE, Inc have long histories of championing kids’ right to play. Both brands know that