Recently, I was sent a copy of a new LEGO book called Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry written by David C. Robertson with Bill Breen. Robertson was a Business Professor at the International Institute for Management Development in Lausanne, Switzerland and was given the privilege to interview LEGO’s management team. Breen has co-authored and published many other business management books including this one. The book is published by Crown Business and has 320 pages.
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