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Tag: IKEA

LEGO IKEA BYGGLEK Products Found in Germany

Way back in June 2019, LEGO announced a partnership with IKEA for BYGGLEK which are some new products that stimulate play around the home. We haven’t heard anything about it since then until today when Promobricks has shown off the first products that are now available and have been found in Germany. BYGGLEK so far consists of three products of various sizes as well as a LEGO set. The small box (26x18x12 cm) costs 12.99 euros. The medium sized box (35x26x12) costs 14.99 euros. There is also a combi box that goes for 9.99 euros. The LEGO BYGGLEK (40337) set costs 14.99 euros.

So far the only known place the LEGO IKEA BYGGLEK can be found is in Mannheim, Germany. There’s no word yet on when or where the new range of products will be available in other countries and they can’t be found online either.

What do you think of the first products for this collaboration? Is it what you expected or did you expect to see more color?

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LEGO and IKEA Announces BYGGLEK to Promote Creative Play

Last year, LEGO announced they will be collaborating with the popular Swedish furniture IKEA to promote more creative play in the home environment. After that announcement, we really didn’t hear much about it ever since but recently, IKEA put out a press release to announce BYGGLEK which are some new products coming out in 2020 to stimulate play around the home. Although LEGO is geared towards kids, BYGGLEK will cater towards everyone, kids and adults alike. There’s not much else revealed from the press release but I’m sure more details will emerge by the end of the year.

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The LEGO Group Announces Collaboration With IKEA to Promote Creative Play

The LEGO Group has announced that they are partnering up with the popular Swedish furniture company IKEA to promote more creative play in the home environment. The press release doesn’t go into detail of what will be happening with this partnership however my guess is that we could see LEGO branded furniture being sold at IKEA. Stay tuned as we expect more information in the near future about the LEGO/IKEA team-up.

IKEA AND THE LEGO GROUP IN COLLABORATION TO ENABLE MORE PLAY AND CREATIVITY

We know that play is an important part of life and we believe in the power of play. Play lets us be creative, explore, experiment, dream and discover. IKEA and the LEGO Group, join forces to encourage more play.

Play is key to develop. And it is an essential part of a better everyday life. Play is so many different things, for so many different people. In the everyday life there are different barriers for play. Some of the barriers are more evident for grown-ups. One being that grown-ups think that playing can be messy. Other barriers are more evident to children – like grown-ups trying to create order in the play environment, where children in fact enjoy and often immerse themselves in the midst of it all.

“It started with an invitation from the LEGO Group “Do you want to play?”. Of course we said yes to this and together we now want to enable more play by triggering play in the functionality of the everyday life. At IKEA we first

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