Our friends at Brick Fanatics has found an interesting article from ToyNews regarding the future of the LEGO Star Wars theme. In a recent interview, LEGO CEO Jørgen Von Knudstorp states that the very popular theme will “stay with us forever because LEGO Star Wars has become a brand in its own right.” Back in 2012, LEGO extended the licensing deal with Lucasfilm, which they’ve had since 1999, for 10 more years until 2022 and it looks like that they’ll keep continuing to do so in the future. The Star Wars Universe is so massive that there’s almost unlimited sets that LEGO can create including the new Constraction Ultrabuild Characters that will be released later this year. Plus there are the three sequel trilogy movies as well as the Han Solo and Boba Fett spin-off movies that can give more sources of inspiration for future sets.
Continuing with the interview, Knudstorp also talks about licensed themes. He notes that LEGO doesn’t want every movie to become a theme but they do like “stories that have longevity” such as LEGO The Lord of the Rings, The Hobbit, Star Wars, and Harry Potter. As we know by now, some movies that turn into sets didn’t pan out as the company would have liked such as Prince of Persia and The Lone Ranger.
Finally, Toy News asked if the LEGO is releasing licensed sets targeted towards adult fans. Knudstorp answers both yes and no and gives an example of the LEGO Ideas Ghostbusters Ecto-1 (21108) set. He’s surprised to see that it’s popular with both adults as well as kids given that it’s an older movie and not many kids may have heard of it. Ultimately, LEGO knows their core business portfolio is with the non-licensed sets but also value the importance of licensed themes and Knudstorp notes, “It’s important but it’s never defining our business. We can live without it, but are happy to bring a few IPs in.”
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