It’s a new year and that means we can now do a recap of what when on for The Brick Fan in 2025. It’s always fun to look back and see what happened during the year compared to previous years.
There were a total of 928 posts last year with July being the month with the most news with 105 posts. Of those posts we had 19,010,766 page views and that was a 26.5% decrease in views from 2024. Although the views are down, it doesn’t really tell the whole story because the engagement through social media have increased significantly.
The most popular day on the site was May 2 with 244,621 views which was the day that the summer 2025 LEGO sets were revealed for a majority of the themes. As a result, May was also our most popular month of the year.
Again like with 2024, our review numbers are terrible since nobody really reads them. I’m not sad or disappointed in it because we’re not known that much for LEGO reviews compared to other fan media sites. We do the work and put it out there and if someone takes our opinion on a particular set, that’s good enough for me. That’s just how the cookie crumbles.
Like I mentioned before, we’ve changed up our social media strategy a little and that has boosted our presence a good deal which in turn boosted engagement. I have a certain goal in mind for 2026 and we’ll see if we can achieve that.
