LEGO News, LEGO Reviews, and Discussions

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BrickLink Designer Program Series 4 Finalists Revealed

BrickLink has revealed the five finalists for the BrickLink Designer Program Series 4 in which you will be able to pre-order in the near future. The five finalists will head on to the refining stage which allows the various teams on the projects to make any final necessary adjustments before locking in the designs for pre-production. You’ll probably recognize that a couple of them did reach 10,000 supporters on LEGO Ideas in the past. Crowdfunding for these projects will begin in February 2025. Which one(s) are looking forward to picking up?


Medieval Seaside Market by Bricks_fan_uy


Merchant Boat by NicolasCarlier


Siege Encampment by SleeplessNight


The Riverside Scholars by Hanwas


Wild West Train by llucky

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LEGO Caught Using AI Generated Content – Releases Statement

We all can agree that the use of artificial intelligence is a controversial subject and LEGO recently has been caught using AI images on their site. Over on the now taken down LEGO Ninjago character quiz, there were plenty of AI images of the characters, some of which were very badly made. You can see that on the hands on some of them.

LEGO has released an official statement about this issue. On one hand, they have a policy of not using AI generated content but they also state that AI “offers interesting opportunities” so I’m not really sure if they’re really against it or not.

We have a clear policy not to use generative AI to create LEGO® content. We fundamentally believe in the wonder and power of human creativity and will continue to encourage and celebrate the talented artists who help bring our brand and characters to life.

These images were used in a test which happened outside of our usual approval processes, and we will take all necessary steps to ensure that it won’t happen again.

We believe generative AI offers interesting opportunities and we will continue to explore how we can use it to improve the experiences we offer and our ways of working.

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The LEGO Group 2023 Annual Results Report Small but Steady Growth

The LEGO Group has released their earnings report from 2023 and revenue was up despite a slow toy market. Revenue was up 2% compared to 2022 while consumer sales grew 4%. The top performing themes include LEGO Icons, LEGO City, LEGO Technic, LEGO Star Wars, and LEGO Harry Potter.

The LEGO Group delivered topline growth and outpaced the market in 2023

Highlights FY 2023 vs. FY 2022

• Revenue was DKK 65.9 billion up 2 percent despite declining toymarket.

• Consumer sales* grew 4 percent.

• Outperformed the toy market and significantly grew market share globally.

• Operating profit was DKK 17.1 billion against DKK 17.9 billion in 2022 as the company accelerated spending on strategic initiatives to support growth. Operating profit grew 7 percent in H2 vs. H2 2022.

• Cash flow from operating activities increased 1 percent to DKK 15.4 billion.

• 60 percent increase in spending on environmental initiatives in 2023.

BILLUND, DENMARK, March 12, 2024: The LEGO Group today reported earnings for the full year 2023. The company grew revenue two percent to DKK 65.9 billion despite a difficult external operating environment and significantly outpaced the toy market, growing market share. Operating profit was a solid DKK 17.1 billion as the company accelerated spending on short- and long-term strategic initiatives.

CEO Niels B. Christiansen said: “We are pleased with our performance given that 2023 was the most negative toy market in more than 15 years. We continued to grow on top of three years of extraordinary growth and saw strong momentum in

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Designer James May Leaves The LEGO Group

LEGO designer, James May, has recently announced that he has left the company and is now pursuing a new venture. May has been designing or collaborated on a number of sets for quite a few years now but has now started up a new YouTube channel that you can check out. It’ll be a weekly show that takes a look at behind the scenes on what LEGO sets he has worked on, similar to a designer video but on a more personal level, as he states.

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Bricks by the Bay LEGO Convention Indefinitely Cancelled

Since I returned to the hobby over a decade ago, Bricks by the Bay has been hosting their annual LEGO conventions and have been doing so until last year where it was cancelled due to reasons unknown and was looking forward to holding one this year. They have recently announced that Bricks by the Bay has been cancelled again for 2024 and will be on indefinite hiatus. Again there was so more information besides that but will update when they decide to return in the future.

Dear Bricks by the Bay Builders, Vendors and Visitors,

There will not be a Bricks by the Bay in 2024, and the convention is on indefinite hiatus. If and when the convention resumes, we will send out an update at that time.

Thank you kindly for all the wonderful times! We hope to see you in the future!

Sincerely,
The Bricks by the Bay Board of Directors

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LEGO Licensed Merchandise Product Offering Survey

LEGO is doing a new licensed merchandise survey and you can have a say on what you would like to see in future products. The survey is US/UK centered but you can fill it out if you’re in other countries as well but keep in mind it’ll ask about the items in the US dollar and British pound.

It asks how you feel from a variety of mockup product offerings from hoodies, t-shirts, up-scaled LEGO items, travel mugs, backpacks, and more that you can check out and see if you would like to buy something like that and where you would buy it at. The items you see are not the final product but could be something you would see in the near future.

We are excited to invite you to participate in a 15-minute survey about our licensed merchandise product offerings. At the LEGO® Group, we are constantly striving to innovate and expand our portfolio, and your feedback will play a crucial role in guiding our decisions.

This survey aims to understand your current shopping habits and preferences, alongside your insights on licensed merchandise concept ideas (non-brick products; clothing, books, storage solutions). Your responses will inform our team’s efforts to identify new business growth areas and enhance the LEGO® licensed merchandise portfolio.

We welcome any additional feedback or suggestions you may have regarding LEGO licensed merchandised products. All responses provided in this survey will be anonymous and used for research purposes only.

SURVEY LINK

Thank you for your time in sharing your thoughts and opinions!

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The LEGO Group Announces Program Lead and General Contractor for Virginia Factory

The LEGO Group has announced the program lead and general contractor for the new Virginia factory location. Starting in April, Preben Elnef will be leading the project which includes the factory construction and opening. Elnef was previously at the Vietnam factory location where it is scheduled to begin production next year.

The company has also named Gray|Hourigan as general contractor who will prepare the location to start work later this year.

If you’re local and are interested in working at the factory, make sure you check out the dedicated hiring page to see what LEGO will be offering.

The LEGO Group announces program lead and appoints general contractor at its Virginia, USA site

Preben Elnef named permanent program lead.

Gray|Hourigan selected as general contractor.

Virginia, USA, February 15, 2024: The LEGO Group today announced it has appointed a permanent program lead and general contractor as it advances work on its more than US $1 billion manufacturing site in Chesterfield County, near Richmond, Virginia.

Preben Elnef named permanent program leader

Preben Elnef will assume program leadership from April 2024, and will be responsible for all aspects of the project, including the factory’s construction and opening. He takes on this new role after three years with the company’s Vietnam business, where he established an operating unit and oversaw the construction of the company’s second new factory, which is scheduled to begin production in 2025.

Preben has worked for the LEGO Group for the past 10 years and brings extensive experience leading large-scale investment projects and expertise in engineering,

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