Category: Community (Page 1 of 171)

A few days ago, LEGO posted a very peculiar job listing for a Generative AI internship in Denmark which got picked online and it obviously got a lot of negative feedback. Since then, the job listing has been taken down. We can either assume that LEGO got a ton of backlash and they decided to take it down or they have enough qualified candidates for interviews later on.

Are you passionate about Generative AI and ready to dive into the world of Gen AI to help transform one of the most iconic brands globally?

Then buckle up and get yourself energized for a 5-6 month internship journey, where you will bring your passion for AI and innovation, along with your technical skills, to shape the future of Generative AI at The LEGO Group. Collaborate with experts to develop cutting-edge tools, strategies, and solutions that will empower our organization and engage our community in new and exciting ways.

In any case, LEGO fans aren’t too happy about it. That’s after they’ve already got caught once for making AI generated Ninjago content last year and released a statement about it. They did mention that they believe generative AI offers interesting opportunities and was still exploring ways to improve experiences they offer.

LEGO has posted an internship to their career page for a Generative AI specialist

The job description is VERY passionate about The LEGO Group’s “future” with it, as if it doesn’t ENTIRELY go against their ethos and brand values

Horrifying & disgusting behavior
🧵1/3 pic.twitter.com/FD6Pz6sNQG

— PenPlays

Earlier today, it was announced that The LEGO Group has been recognized by TIME in the 2025 TIME 100 Most Influential Companies list. LEGO was listed under the Impact Awards which recognizes standout companies making meaningful contributions in their fields.

The LEGO Group recognised in the 2025 TIME100 Most Influential Companies list

A TIME to celebrate

We are proud to share that the LEGO Group has been named in the the fifth annual TIME100 Most Influential Companies list. Our standout contribution to global culture was recognised in the inaugural TIME100 Companies Impact Awards.

Each year, TIME highlights companies that make an extraordinary impact around the world evaluating key factors such as impact, innovation, ambition, and success.

This recognition is a testament to the passion, creativity, and dedication of our colleagues all over the world. They have helped our brand remain strong globally, appeal to and welcome families regardless of their interests, play our part in building a sustainable future, and celebrate our fans and the power of LEGO® play on many different occasions around the world.

Allen "Tormentalous" Tran

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LEGO has officially announced that LEGO account integration will be coming to BrickLink later this year. When LEGO acquired BrickLink in 2020, they’ve been trying to improve the site and the LEGO account integration will create a single sign-in experience for both LEGO.com and BrickLink.com. If you have a LEGO account, you will be able to merge it with your BrickLink account.

This year marks an incredible milestone as we celebrate 25 years of BrickLink®! Since joining the LEGO® Group in 2020, we’ve been working hard to make the platform even better, more enjoyable, and ready for an exciting future.

Now, it’s time for the next big step: LEGO Account integration is coming to BrickLink in autumn 2025.

What does LEGO® Account integration mean?

LEGO Account integration will create a single sign-in experience for both LEGO.com and BrickLink.com.

If you already have a LEGO Account, you’ll soon be able to merge it with your BrickLink account. If you don’t have one yet, you’ll need to create one and then merge it with your BrickLink account to keep using all your favorite BrickLink features.

In markets where the LEGO Group offers the LEGO Insiders program, a LEGO Account is created as part of signing up for LEGO Insiders.

What’s changing?

While some things on BrickLink will change, your core experience will remain the same. LEGO Account integration will influence the following areas of your BrickLink experience:

• ID card pics
• Usernames and store names
• Privacy Policy
• Terms of Service

We’ll walk you through the

Earlier today, The LEGO Group announced that they are celebrating three years of zero waste to landfills. In an effort to minimizing their impact to the environment, the goal called Zero Impact in Operations is to reduce carbon emissions, energy use, water usage and waste generation. Last year, 96% of the waste generated in production was reused, recycled, or recovered without incineration or going to the landfill.

Celebrating 3 years of zero waste to landfill

BILLUND, DENMARK, 24 June 2025: At the LEGO Group, we are committed to minimising our impact on the environment. That means continuing to reduce the impact of LEGO® production and our use of resources. We set targets for our carbon emissions, energy use, water usage and waste generation, as part of our goal called ‘Zero Impact in Operations.’ This aims to decouple our impact from business growth.

One of our areas of focus is reducing and managing the waste created in our factories. We are constantly looking for ways to avoid waste and to ensure disposal methods are as sustainable as possible.

Focus on waste prevention, reduction, reuse and recycling

We aim to reduce the waste that goes to incineration or landfill across all our factories. In 2024, 96% of the waste generated during production of LEGO bricks was reused, recycled or recovered. For the last three years, and despite a minor increase, we have remained within a ‘zero waste to landfill’ threshold, which is commonly interpreted as less than 1% of waste generated going to landfill. We have also successfully

The embargo for the LEGO Inside Tour exclusive set has now passed and there are now images of the set circulating the interwebs. Promobricks was able to do one of the tours which just ended for the latest batch and they have revealed the LEGO Inside Tour Anniversary Collection (4000046). The 20th Anniversary set has 1,912 pieces and it features six mini models of some of the previous Inside Tour sets.

• 2005: LECA Automobile
• 2009: Ole Kirk’s House
• 2011: Moulding Machines (4000001)
• 2014: The LEGOLAND Train (4000014)
• 2015: H.C. Andersen’s Clumsy Hans (4000020)
• 2023: LEGO Fire Engine (4000040)

There are still five more tours left for 2025 as LEGO expanded the number of tours for this year.

• September 8-10
• October 1-3
• October 29-31
• November 19-21
• December 10-12

Allen "Tormentalous" Tran

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A new LEGO Insiders reward is now available where you can win a trip to for the new LEGO Masters Academy experience. The sweepstakes is completely free and two lucky winners will win two tickets to the LEGO House in Denmark. You’ll get the full LEGO Masters Academy experience and meet a LEGO Designer or LEGO Brick Master and you’ll also get an exclusive signed LEGO House set.

Two lucky winners can win 2 tickets to the LEGO® House in Denmark. Meet a LEGO Designer or LEGO Brick Master, plus you’ll get an exclusive signed LEGO House set. Enter now for 0 points! Only for LEGO Insider members.

Summary Official Rules:
US, CA, UK, FR, DE, DK, NL, 18+ only. 00:00:01 AM BST 06/15/25 – 23:59:59 PM BST 08/18/25. NO PURCHASE OF ANY KIND IS NECESSARY TO ENTER, WIN, OR CLAIM A PRIZE. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. RESTRICTIONS APPLY. Visit www.lego.com/reward/a06q2nq0ui & submit details to enter the Sweepstakes. No purchase necessary. Prizes: 2 winners each win 1 x trip to Billund, Denmark on a date of winner’s choice between 09/17/25 – 12/31/25 for the winner and 1 guest, including 1 x pair of tickets to the LEGO® House & the LEGO® Master Academy, 1-night stay at the LEGOLAND® Hotel, LEGO® House exclusive set, meet-and-greet with a LEGO ® Designer who also works on the LEGO ® Masters TV Show, US$460/£350/€415/3095kr spending money, flights & transfers. Closure dates for tickets apply. ARV: US$7,500/£5,675/€6,750/50,350 kr. Total Prizes ARV: US$15,000/£11,350/€13,500/100,700 kr. This Sweepstakes is

Amazon has officially revealed that Prime Day 2025 is coming in three weeks from July 8-11. There are already early bird deals going on in the meantime with thousands of items already on sale including LEGO. There are some decent LEGO deals but we can expect much bigger deals once Prime Day rolls around.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

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