As a nice surprise, the new Winter 2017 wave of LEGO Star Wars are now available for purchase on [email protected] which was originally scheduled for March 1st release. If you’ve been waiting for something to purchase to get The LEGO Batman Movie Disco Batman/Tears of Batman (30607) polybag, there’s now a bigger selection of products to choose from.
LEGO® House – Home of the Brick opens 28 September
LEGO® House is a unique experience house located at the centre of Billund, Denmark – Home of the Brick. The building will allow LEGO fans of all ages to feel the magic of the LEGO universe and have the ultimate LEGO experience all year round. A number of new LEGO experiences and a sea of LEGO bricks will greet children and adults alike, inviting them to unleash their creativity.
Jesper Vilstrup, General Manager, LEGO House, explains: “LEGO House is a manifestation of the very essence of the LEGO idea. This will be an amazing place where LEGO fans, their families and friends can experience – or re-experience – the playfulness of the LEGO universe. All activities are related to our LEGO philosophy – the vision that creative play promotes innovation. LEGO House will enable us to offer both adult and young visitors the chance of stimulating their creativity and learning.”
LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three eateries.
The heart of LEGO House is the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery where fans exhibit their impressive creations, and a History Collection where you can witness the development of the company and the LEGO brand over time. If guests want to be sure to get access to the experience zones, tickets need to be booked in advance when ticket sales open in June.
Designed by BIG
LEGO House was designed by the architectural firm BIG (Bjarke Ingels Group). Jesper Vilstrup says: “The building itself reflects what LEGO play and the LEGO values are all about. The LEGO brick has been incorporated into the architecture in a simple, but ingenious way, and visualises the systematic creativity that lies at the very core of all LEGO play.”
When LEGO House opens its doors, visitors will enter a building consisting of 21 white bricks stacked on top of each other, crowned by an oversized 2×4 LEGO brick, the so-called Keystone. The enormous bricks not only create space for indoor activities, but also for a sheltered public space and a number of interconnected outdoor terraces and playgrounds for visitors to explore and enjoy.
Jesper Vilstrup continues: “The location of the building is no coincidence. Billund is where the LEGO adventure began. It was always our intention that LEGO House should be open to tourists as well as Billund’s citizens at large. For this very reason, there is free access to the 2,000 m2 city square at the heart of the building, which we hope will become a natural gathering place for our visitors.”
Construction of the building started in early 2014, and LEGO House will be officially opened in connection with a Billund town festival on 28 September 2017.
LEGO House facts:
• The building will be 12,000 m2. On the ground floor there is a state-of-the-art LEGO brand store, three restaurants, a forum, and a 2,000 m2 public square. The first and second floors are part of the paid experience area featuring four unique play zones. The company’s story will be told in History Collections located in the basement, while a master piece gallery will be located on the top store
• The experience zones are arranged according to colour. Each colour represents a certain aspect of a child’s learning. Red is imaginative. Blue is cognitive. Green is storytelling. Yellow is emotional. Each zone consists of a number of individual activities and attractions to actively engage guests.
• LEGO House is also for non-paying guests who can enjoy the three outdoor public squares and the 2,000 m2 indoor LEGO Square. The restaurants & brand store will be available to the public and it will be possible to walk to the top of the building to enjoy the view and the play activities on the terraces.
• LEGO House expects approximately 250,000 guests per year and about 2,000 guests on a peak day. Guests are expected to come from all over the world – mainly families, but also school children, LEGO employees and AFOLS (Adult Fans of LEGO).
• There are 21 different boxes balanced on one another with The Keystone at the very top.
• The facade is covered with clay tiles to give the illusion that the building is built out of LEGO bricks.
• 1,900 tonnes of steel have been used in the construction, which is an enormous amount of steel compared to other buildings this size. This huge amount of steel was needed to pull off one of the building’s main design features: 21 different boxes are carried by a steel bridge over the 2,000 m2 LEGO Square to give the space an airy, open feeling without any visible columns.
• The box on the very top of the building is called The Keystone and has the exact same dimensions as a 2×4 LEGO brick.
• When arriving by air, guests will be greeted by eight pillars of light – representing the eight stubs on a 2×4 LEGO brick. Denmark’s second biggest airport is located just ten minutes away from the LEGO House.
• The combination of LEGO® House and LEGOLAND® will make Billund, Denmark the only place in the world where visitors can get the ultimate LEGO experience.
Earlier today, Disney announced Star Wars Force Friday II for September 1, 2017 and also released the product image for merchandise coming out for Star Wars: The Last Jedi. The box features Poe, Rey, and Finn and the LEGO boxes for that wave will feature that going onward. Check out the full press release below. Thanks to Monica from Disney for sending it in.
STAR WARS FORCE FRIDAY II FLIES INTO STORES AROUND THE GLOBE ON SEPTEMBER 1, 2017
Countdown begins for world-wide release of “Star Wars: The Last Jedi” products
New product packaging revealed today features trio of heroes: Poe, Rey and Finn
Glendale, Calif. (February 16, 2017) – Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by the highly anticipated “Star Wars: The Last Jedi.” Toys, collectibles, books, apparel and more will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.
“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”
Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from “Star Wars: The Force Awakens.” Toys from the new line were revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.
Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”
Details of how fans can participate will be revealed closer to the event but the world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for “The Last Jedi” will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero’s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.
“Star Wars: The Force Awakens” is the highest grossing movie of all time domestically and that success was mirrored at retail. NPD reported that Star Wars was the number one toy property in the U.S. for 2016 and 2015, and that during the week of Force Friday, $1 for every $11 spent on toys was on a Star Wars item. Additionally, the popularity of the movie propelled Star Wars onto the top ten toy list for both boys and girls for the first time ever in 2015.
Also being revealed today is a first look at packaging for “Star Wars: The Last Jedi” products which feature leading heroes: Poe Dameron, Rey and Finn. The trio will be featured on Star Wars packaging beginning September 1, 2017.
Fans can stay tuned to StarWars.com for more details on Force Friday II events, and can follow the conversation on social using #ForceFridayII.
LEGO has announced at LEGO World event the B-Model for the LEGO Technic BMW R 1200 GS (42063) which was announced back in November. The Hover Ride model was conceived in collaboration with the BMW Motorrad design team. A life-sized model of the Hover Ride will be presented at Copenhagen and will go to various locations in Denmark and the BMW Welt in Munich, Germany.
I’m actually not sure why LEGO announced this press release since we’ve already seen images of the B-Model and the instructions are already online. The LEGO Technic BMW R 1200 GS (42063) will be available this Friday at LEGO Stores and on [email protected] for $59.99.
Getting ready to fly! LEGO Technic® BMW R 1200 GS Adventure Design Concept Hover Ride
• Unique design concept model – “Design Concept Hover Ride”
• Developed in collaboration with BMW Motorrad design teams
Munich, February 16th 2017 – BMW Motorrad partnered with LEGO® Technic to transform one of the best motorcycles in the world into a LEGO model. The BMW Motorrad R 1200 GS Adventure model celebrates innovative design and engineering. A pure building adventure in 603 pieces. The alternative model as part of the typical LEGO Technic 2-in-1 building set is now taking this icon one step further – into the future.
In a very creative and inspirational atmosphere design teams from BMW Motorrad and LEGO Technic joined forces andjointly developed the LEGO Technic Hover Ride complete with innovative functions and the signatory GS flyline allowing all fans to rebuild the BMW Motorrad R 1200 GS Adventure into a unique design concept model that removes all limits to motorcycles and allows imagination to fly without vesting technical plausibility.
“What would happen if we designed a bike together? What would happen if we removed all limits for the alternative model? So we set the BMW Motorrad and LEGO Technic design teams a challenge, a challenge that has resulted in this amazing bike. Collaboration between our two teams was driven by passion and respect for the DNA of each other’s brands. It was fantastic to see how engaged and inspired each team was by working together, but I don’t think either of us ever imagined that this project would turn out as it did. I guess it just proves that you can create anything with LEGO Technic. Even the future”, says Andy Woodman – Senior Design Manager for LEGO Technic.
“It was a great idea and a superb creative challenge to develop a fictitious model from the parts of the LEGO Technic BMW R 1200 GS Adventure set. Our concept not only incorporates the BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom”, says Alexander Buckan, Head of BMW Motorrad Vehicle Design.
The life-size model of this design concept Hover Ride will be presented today during the LEGO World event in Copenhagen and will travel afterwards to different locations in Denmark and the “BMW Welt” in Munich.
40 years of LEGO Technic
The highly detailed LEGO Technic BMW R 1200 GS Adventure contains not only this unique design concept model as part of the typical LEGO Technic 2-in-1 building set. There is also another surprise for collectors. As the LEGO Group is celebrating 40 years of LEGO Technic this year, a specially embellished LEGO Technic element is hidden in the set.
Are you in the market to grow your Chicken Walker army? If so, Amazon has the LEGO Star Wars AT-ST Walker (75153) set on sale for $31 which is 22% off the regular price of $39.99. The set includes minifigures of the AT-ST Driver, Rebel Trooper, and Baze Malbus who is exclusive to this set. This newer version of the AT-ST is actually rare for the vehicle since there hasn’t been a regular sized one released since 2007.
The LEGO BrickHeadz sets are now available for purchase on [email protected] but there are also two mystery BrickHeadz sets that I’ve known about but held off reporting on because of embargo reasons. On the back of the Beauty and the Beast BrickHeadz sets, it is revealed they will be Captain Jack Sparrow (41593) and Captain Armando Salazar (41594) from Pirates of the Caribbean: Dead Men Tell No Tales. No word on when they will be available but I think they’ll be available on March 1 when the general sale for BrickHeadz set go live.
**Image via Brickset**