A few days ago, LEGO posted a very peculiar job listing for a Generative AI internship in Denmark which got picked online and it obviously got a lot of negative feedback. Since then, the job listing has been taken down. We can either assume that LEGO got a ton of backlash and they decided to take it down or they have enough qualified candidates for interviews later on.

Are you passionate about Generative AI and ready to dive into the world of Gen AI to help transform one of the most iconic brands globally?

Then buckle up and get yourself energized for a 5-6 month internship journey, where you will bring your passion for AI and innovation, along with your technical skills, to shape the future of Generative AI at The LEGO Group. Collaborate with experts to develop cutting-edge tools, strategies, and solutions that will empower our organization and engage our community in new and exciting ways.

In any case, LEGO fans aren’t too happy about it. That’s after they’ve already got caught once for making AI generated Ninjago content last year and released a statement about it. They did mention that they believe generative AI offers interesting opportunities and was still exploring ways to improve experiences they offer.

LEGO has posted an internship to their career page for a Generative AI specialist

The job description is VERY passionate about The LEGO Group’s “future” with it, as if it doesn’t ENTIRELY go against their ethos and brand values

Horrifying & disgusting behavior
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— PenPlays

Earlier today, it was announced that The LEGO Group has been recognized by TIME in the 2025 TIME 100 Most Influential Companies list. LEGO was listed under the Impact Awards which recognizes standout companies making meaningful contributions in their fields.

The LEGO Group recognised in the 2025 TIME100 Most Influential Companies list

A TIME to celebrate

We are proud to share that the LEGO Group has been named in the the fifth annual TIME100 Most Influential Companies list. Our standout contribution to global culture was recognised in the inaugural TIME100 Companies Impact Awards.

Each year, TIME highlights companies that make an extraordinary impact around the world evaluating key factors such as impact, innovation, ambition, and success.

This recognition is a testament to the passion, creativity, and dedication of our colleagues all over the world. They have helped our brand remain strong globally, appeal to and welcome families regardless of their interests, play our part in building a sustainable future, and celebrate our fans and the power of LEGO® play on many different occasions around the world.