The Brick Fan

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LEGO Announces 1HY Financial Results with Massive Continued Growth

LEGO has announced their financial results for the first half of 2026 with continued growth. Revenue increased by 21% while sales grew 22%. LEGO released 330 products in the first have of the year and the most popular themes include Speed Champions, Botanicals, Technic, Icons, and Star Wars.

Strong demand and brand relevance drive LEGO Group revenue up 21%, operating profit up 22% in H1 2026

Highlights vs. H1 2025

• Revenue increased 21% to a record DKK 41.9 billion. In constant currency, revenue grew 26%.
• Consumer sales grew 22%, driven by strong demand across a broad product range and excitement for the LEGO® brand.
• The company outpaced a growing global toy market and gained market share.
• Operating profit increased 22% to DKK 10.9 billion, supported by strong top-line growth, scale efficiencies and productivity efforts, while maintaining significant spending on strategic initiatives, such as sustainability. In constant currency, operating profit grew 29%. Net profit grew 32% to DKK 8.6 billion.
• Free cash flow was DKK 2.1 billion, up from DKK 1.7 billion while increasing investments in long-term growth, including factory capacity and the acquisition of LEGO and LEGOLAND® Discovery Centres.
• Significant continued investments in sustainable materials and solar capacity expansion.

BILLUND, DENMARK, 25 August 2026: Today, the LEGO Group reported financial results for the first half of 2026, with revenue and operating profit both growing double digits and building on a record performance in 2025. The company continued to grow significantly ahead of the global toy market, gaining market share. Consumer

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LEGO Retiring Soon List – August 2026 Update

It’s been a few months since we’ve updated the LEGO Retiring Soon list for North America. There’s been a lot of changes since our last update in June. A lot of sets from the old list has been retired to make way for the summer 2026 sets but there’s still some left over. We can expect these sets to be retired by the end of the year or while supplies last.


Animal Crossing

Leif’s Caravan & Garden Shop (77054) – $29.99


Botanicals

Flower Bouquet (10280) – $57.99


City

LEGO Delivery Truck (60440) – $99.99
The City Tower (60473) – $209.99


DREAMZZZ

Mateo vs. Cyber Brain Mech (71495) – $34.99


DUPLO

Balancing & Stacking Tree (10440) – $19.99
Mickey Mouse Clubhouse & Car (10454) – $19.99


Friends

Friendship Movie Night (42642) – $14.99
Music Store & Apartment (42653) – $49.99


Gabby’s Dollhouse

Mermaid Gabby’s Aquarium Adventure (11204) – $22.99


Harry Potter

Fawkes: Dumbledore’s Phoenix (76448) – $22.99


Icons

Transformers Optimus Prime (10302) – $179.99


Jurassic World

Little Eatie: T. rex (76967) – $24.99


Minecraft

The Trial Chamber (21271) – $39.99


Ninjago

Lloyd’s Jet Mech (71845) – $109.99


Star Wars

The Mandalorian’s N-1 Starfighter (75325) – $59.99


Super Mario

Party at Toad’s House (72041) – $29.99
Piranha Plant Power-Up Pursuit (72044) – $49.99


Wednesday

Thing’s Apartment (76785) – $89.99


Wicked

Elphaba & Glinda Figures (75682) – $54.99

As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases.

LEGO Pokemon Woot! Deals – August 2026

Woot! currently has deals for some LEGO Pokemon sets that have some decent discounts on them. The deals last for another day or so, while supplies last. The sets are fulfilled by Amazon and Prime members get free standard shipping like usual.


Eevee (72151) – $41.99/30% off


Pikachu and Poke Ball (72152) – $164.99/18% off


Venusaur, Charizard and Blastoise (72153) – $549.99/15% off

As a Howl Associate, I earn from qualifying purchases.

LEGO September 2026 Shopping Guide – Back to Hogwarts and More

September is right around the corner and it’ll be a unusually large month for new LEGO releases on the LEGO Shop. With so many new sets coming out next month, I feel that there is something for everybody.

For the promotions, early September will have the LEGO Harry Potter Back to Hogwarts 2026 event which will run until September 6. The flagship set for this event is the Ministry of Magic – Collectors’ Edition (76476).

As with the larger flagship releases, there’s an exclusive item that you can only get with it. For the Ministry of Magic, you can get the Ministry of Magic Phone Booth (5011072), while supplies last.

Next is the Ministry Munchies & The Daily Prophet Stands (40901) which you can get with general LEGO Harry Potter purchases of $130 or more, while supplies last.

In the Insiders Rewards Center, you can get the LEGO Harry Potter 25th Anniversary Bauble that you can redeem for 1,700 Insiders points.


You can also get Dumbledore’s Office with Harry Potter (30724) with $40 in pretty much any LEGO Harry Potter set that is available.


BrickHeadz

SpongeBob SquarePants Figure (40858) – $12.99
Golden Age Superman and Batman Figures (40859) – $24.99
Gremlins Gizmo and Stripe Figures (40919) – $24.99


City

Advent Calendar 2026 (60510) – $34.99


DC

Batman Returns Batmobile (76355) – $229.99


Disney

Advent Calendar 2026 (43298) – $44.99


Editions

Ayrton Senna Helmet (43024) – $89.99


Friends

Advent Calendar 2026 (42698) – $34.99


Harry

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LEGO Ideas August 22 Update – Space and Science Filled

A week flies by so fast and we’re at another LEGO Second 2026 Review Stage update with a few more projects added to the evergrowing list. In this update, we have two projects that have the same subject matter, one from a current LEGO designer, one nostalgic kids show, and a cute animal. As of this post, we’re up to 82 projects that have qualified and with about two weeks left in the period, it’s hard to tell if we’ll hit the century mark.


Interstellar: A Look Back in Time Bookend – motiv56


Gilmore Girls: Life in Stars Hollow – BrickinNick


Interstellar: Tesseract Bookends – Minibrick41587


Ms. Frizzle and the Magic School Bus – wilderland


Red Panda: Bamboo Sanctuary – AoKI_Sudzuki

New Changes Live on LEGO Insiders Reward Center

LEGO has announced some new updates on how you can claim Insiders Rewards while shopping on the LEGO Shop. Members can now add physical rewards directly to their shopping cart while still inside the Rewards Center. This saves some extra steps such as redeeming the code, then entering the code at checkout. The points required will be deducted from your overall balance.

In addition, you are now able to add up to three physical rewards in a single transaction. Before the cart only allowed one code per order so this saves you from making multiple orders when you have pending rewards to redeem.

Apparently this rolled out a few days ago in all markets and you can use these new features now. Non-physical items like discount park tickets, etc. are still the same and you have to redeem those like before. Overall, this is a great update for just redeeming items as it saves you a few steps and you don’t have to panic and remember what codes you still have to use.

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