It’s been a few weeks since San Diego Comic Con 2026 ended but we finally got around to do a recap on the LEGO happenings during the event. As I mentioned before, it was overall more subtle this year as evident by the booth layout and the lack of panels.
The LEGO booth this year was focused on the new LEGO SMART Play sets. It was an airport terminal style layout with the flight board taking center stage. Here we have some locations of various LEGO sets and their set numbers. There is a LEGO BIONICLE reference thrown in for Nui Rama (8537) for Metru Nui. The staff there was handing out different LEGO posters each day. If I recall, there was a Spider-Man: Brand New Day, Ninjago, One Piece, and The Mandalorian.
There waa also a scavenger hunt for LEGO luggage tags to win a prize pack. Apparently the luggage tags weren’t just in the exhibit floor but it was spread throughout the whole convention center. I did hear that quite a few people actually found some.
The left side of the board was for LEGO Pokemon and the right was for LEGO Star Wars, each showcasing some of the latest sets for the line including the SMART Play ones. There are some interactive area and areas to take pictures. The backside of the booth was another showcase of recently announced sets.
The few times I was able to walk by the booth, the lines were filled but it didn’t seem as busy as previous years. Perhaps the marketing team didn’t have the budget this year, who knows.
Elsewhere, there was a demo of the LEGO Batman: Legacy of the Dark Knight video game at the DC Booth. Here you had the chance to play the game for 10-15 minutes and at the end, you got a poster and a nice LEGO Batman tote bag and lanyard. I’d say you it was worth the time invested only if you got there early because the line was almost always pretty long for it.
There were set three set reveals this year just ahead of SDCC 2026 and they were on full display in the previously mentioned showcase. These were the LEGO Super Mario Donkey Kong Arcade (72051), LEGO Collectible Minifigures Shrek Series (71053), and the LEGO Star Trek U.S.S. Enterprise NCC-1701 Bridge (11385).
As for the panels, there were only two this year, LEGO NINJAGO Celebrates: 15 Years and Counting and Star Trek: The Collector Frontier. Both were actually good panels and gave a lot of information about their respective themes. For Ninjago, the biggest news was that Ninjago: Dragons Rising will end next year with Dragons Fury. Also there’s LEGO Ninjago Legends: Duskfall which follows a similar art style as Monstrosity.
For the Star Trek panel, it was focus on some collectible items including Magic the Gathering and LEGO. We got a behind the scenes look at some of the designs for the U.S.S. Enterprise NCC-1701 Bridge (11385) with the set designers, Henrik Andersen, Cryystal Fontan, and Dario Garcia-Alonso.
Overall, this year for LEGO at San Diego Comic Con 2026 seemed somewhat lackluster. If you look at it, there wasn’t that much LEGO stuff this year compared to previous years where they went all out. Although the lines at the LEGO booth were decent, it didn’t have the same feel especially compared to last year.
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