LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 128 of 177)

LEGO House Opening September 28, 2017

LEGO has announced at LEGO World in Copenhagen the opening of the LEGO House which will be on September 28, 2017. Check out the press release below.

LEGO® House – Home of the Brick opens 28 September

LEGO® House is a unique experience house located at the centre of Billund, Denmark – Home of the Brick. The building will allow LEGO fans of all ages to feel the magic of the LEGO universe and have the ultimate LEGO experience all year round. A number of new LEGO experiences and a sea of LEGO bricks will greet children and adults alike, inviting them to unleash their creativity.

Jesper Vilstrup, General Manager, LEGO House, explains: “LEGO House is a manifestation of the very essence of the LEGO idea. This will be an amazing place where LEGO fans, their families and friends can experience – or re-experience – the playfulness of the LEGO universe. All activities are related to our LEGO philosophy – the vision that creative play promotes innovation. LEGO House will enable us to offer both adult and young visitors the chance of stimulating their creativity and learning.”
LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three eateries.

The heart of LEGO House is the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery where fans exhibit

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LEGO House Website Now Live

LEGO House

LEGO has launched their website for the upcoming LEGO House which will be opening to the public in Billund this fall. On the site, there is a ton of new information about what you can expect to see there.

First are the different Experience Zones that you can visit which include the Red Zone, Yellow Zone, Green Zone, and Blue Zone. The Red Zone lets you play with creativity and allows you to use your imagination to create. The Yellow Zone taps into your emotions and you can use those emotions to create animals and flowers. The Green Zone has a more social aspect to it and it teaches you social competences and responding to others’ needs and feelings. Finally, the Blue Zone tests your logic and teaches how to solve problems.

LEGO House

Another area that you can visit in the LEGO House is the Masterpiece Gallery which is an exhibit for AFOL creations. Maybe you can see some of your favorite builders’ creations here.

LEGO House

The History Collection takes you through the history of LEGO. Here you can see 500 of the most iconic LEGO sets the company and produced. It’s similar to the Vault but you can’t actually touch the sets.

LEGO House

Of course, there’s also areas where you can grab a bite including the Cafe Brickachino, and Brick-a-Meal family restaurant. There’s also a gourmet restaurant called the Mezzanine.

LEGO House

What’s a trip to the LEGO House without doing some shopping. There will also be a LEGO Store there to make your purchases.

LEGO House

Tickets go on sale for … Continue

LEGO Billboards at Warner Bros. Studios

LEGO WB Studios

The LEGO Batman Movie is coming out this weekend and it’s making everything contagious with LEGO. If you’re driving by the Warner Bros. Studios in Burbank, you can see some new LEGO billboards that have been put up depicting various TV shows. The billboards show a lot of DC shows including Arrow, The Flash, Supergirl, and Gotham as well as ome other comedy shows such as The Big Bang Theory, Mom, 2 Broke Girls, The Middle, and Ellen.

There were 10,000 LEGO bricks used to recreate the LEGO versions of the billboards while taking more than 300 hours of building and compositing. One the images were printed out, it took an additional 70 hours to install. The billboards will be on display for a couple of weeks.

LEGO Arrow/The Flash

LEGO Gotham

LEGO Supergirl

LEGO The Big Bang Theory

LEGO 2 Broke Girls

LEGO The Middle

LEGO Mom

LEGO Ellen

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Upcoming LEGOLAND Discovery Center UK Events

There will be a series of exclusive events at LEGOLAND® Discovery Centre Manchester taking place from Friday 10th February to Sunday 12th March.

Visitors can come meet Gotham City’s caped crusader in LEGO form and have a picture taken with the scene-stealing star. Activities also include a themed scavenger hunt and LEGO Batman™-inspired LEGO builds with our Master Model Builder, Alex. No extra ticket required!

Other facilities at LEGOLAND® Discovery Centre, including the 4D cinema, rides and creative play sessions in the builder workshops, are also available for visitors.


Spend This Valentine’s With Your One True Love – LEGO®

As LEGOLAND® Discovery Centre Manchester hosts AFOL Valentine’s Evening

Description: Production:Clients M-O:Merlin Attractions:LDC:Images:heart.pngIf LEGOLAND® Discovery Centre’s Adult Fans of LEGO® (AFOL) nights are the highlight of your calendar, then the wait is over as LEGOLAND® Discovery Centre Manchester, at intu Trafford Centre Manchester, is hosting a Valentine’s special on Tuesday 14th February, for one night only.

LEGO® lovers shouldn’t delay in booking this AFOL singles night, where budding builders can reignite their imaginations and enjoy an exciting evening with hundreds and thousands of LEGO® bricks and, of course, like-minded people that share the same passion!

A fun-filled Valentine’s alternative, LEGOLAND® Discovery Centre Manchester’s AFOL night starts at 7pm and is priced at £20 per person, wine and canapés are also included. Make full use of the facilities, including 4D cinema, rides and enjoy some creative play sessions in the builder workshops.

Some of the centre will be sectioned off, as LEGOLAND® Discovery Centre gears up for an … Continue

LEGO Named 2017 World’s Most Powerful Brand

Brand Finance has released their yearly Global 500 rankings and LEGO has regained their position from Disney as the world’s most powerful brand. This is based on a number of factors including brand “familiarity, loyalty, promotion, marketing investment, staff satisfaction, and corportate reputation.”

LEGO has been working towards the top spot for many years from Jørgen Vig Knudstorp who took the company from the brink of bankruptcy to The LEGO Movie a few years ago which gave LEGO the world’s most powerful brand in 2015. Combine that with the upcoming The LEGO Batman Movie and it’s predicted impact as well as more movies coming out in the next few years including The LEGO Ninjago Movie in September, The LEGO Movie Sequel, and The Billion Brick Race will continue to build its brand power.

There’s more to the Brand Finance report in the link above if you want to read more about it.

LEGO Brand Finance 2017L

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LEGO Life App Launched

LEGO Life

Today LEGO has launched a new social network that is aimed towards kids called LEGO Life. The app is available for free on both iOS and Android. There are lots of stuff to do on it including quizzes, building challenges, create a digital minifigure, and more. Kids can also upload photos of their creation and post them online. Check out the full press release for LEGO Life below.

LEGO is looking for feedback on it so let us know how the kids like it and what can be improved on and we’ll send it over.

LEGO Group Launches LEGO® Life, a Safe Social Network for Kids Under 13

– LEGO Life Extends Play Through an Evolving Community of Inspiration that Adheres to the Highest Standards for Child Safety Online –

– New LEGO Emoji Keyboard and Themed Feeds Innovate on the Best of Today’s Social Network Features to Allow Kids and Tweens to Share and Communicate with Thousands of Other LEGO Fans –
BILLUND, Denmark (January 31, 2017) – Building on its experience with nurturing communities and extending its expertise in developing quality, child-friendly digital play experiences, The LEGO Group today announced the launch of LEGO® Life, a safe social network for kids under the age of 13. The app-centered digital experience allows young LEGO builders of all levels and interests to connect with a community of like-minded peers to express their creativity, share their LEGO creations, interact with LEGO characters, and inspire one another. The experience launches today in the U.S., U.K., Canada,

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The AFOL Poster Subscription Service Releases New Artwork

Interested in LEGO Art? The AFOL Poster Subscription Service from Bricks on the Dollar has begun its mission to bring you original LEGO Artwork every month with their first release, 4980 LEGO Rock Raiders Tunnel Transport by Kate Vinnedge.

Every month a new artist will create distinctly LEGO-themed art in their own style. 11”x17” posters are available from the AFOL Poster Service website. Posters are tube-shipped to their recipients. For only $10 per month you will get the newest poster tube-shipped to you on the 1st of each month. If you want to pick and choose, the posters will be individually available on the 15th of each month for $13 shipped.

Check out the first poster which is available right now. A new poster will be available each month while supplies last. Upcoming themes include Fright Knights, Galaxy Squad, and good old Town. Pick your favorites or sign up for the subscription to never miss a poster!

**Sponsored post**

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