Category: Community (Page 22 of 159)

To celebrate Pride month, LEGO has started a new campaign called The A-Z of Awesome which celebrates inclusivity and self-expression in the LBGTQIA+ community by using LEGO bricks.

The A-Z of Awesome – Because Self Expression and Identity Matter

To mark Pride Month, the LEGO Group invites LGBTQIA+ families to bring their identity to life through creative self-expression

Campaign calls to raise awareness of the identities and stories in those communities

June kicks off a series of plans from the LEGO Group in support of LGBTQIA+ communities

Billund, June 1st, 2022: The LEGO Group today announces its launch of the “A-Z of Awesome’, an ongoing campaign which runs into 2023 using LEGO builds to celebrate inclusivity and embrace self-expression in the LGBTQIA+ community.

The A-Z will be developed in creative LEGO creations to help LGBTQIA+ families use play to have open conversations about their identities. For the alphabet to be created in the most authentic and meaningful way possible, the designs of each letter will be created by members of the LGBTQIA+ community, including LEGO fans, young and old, members of the community and LEGO employees.

Launching during Pride Month, the alphabet aims to build understanding and acceptance of the LGBTQIA+ community and the different abbreviations used.

‘The A-Z of Awesome’ aims to present the community’s vocabulary more widely through a fun and playful medium. The LEGO Group is inviting submissions including an explanation of what the build means to its creator, which will be featured on a dedicated website www.LEGO.com/AtoZ.

“The wonderful thing about

… Continue

If you’ve read early reviews of the LEGO summer 2022 sets, you may have noticed that the cover of the building instructions are now printed in an unsightly white color scheme. LEGO has released a statement regarding it. The reason behind it is that they have been redesigned for a visually consistent unboxing experience.

The LEGO Group is on a journey to make its packaging more sustainable by 2025. As we are gradually replacing single-use plastic bags with paper-based bags in our boxes, other in-box materials such as the cover of Building Instructions have also been re-designed for a visually consistent unboxing experience.

… Continue

Fox has officially revealed the contestants of Season 3 of LEGO Masters. There are 12 teams of two and there are a few familiar faces that you may recognize. It’s been recently announced that LEGO Masters has been pushed back from the May 31 premiere date and instead, they will be showing a special preview on June 5.

… Continue

LEGO has officially started their 90th anniversary celebration with a slew activities for fans coming next month. Fan around the world can participate in quizzes, building activities at LEGO Stores, watch LEGO Con, and build a brand new 90th anniversary set that is still to be revealed. Read a little bit more about the history of LEGO these past 90 years below.

Brick by Brick – building LEGO® love for 90 years

This summer, the LEGO Group is celebrating the creativity of fans and the power of play as the new LEGO® Play Well Study shows play is fundamental to the wellbeing and happiness of the whole family.

Ninety years ago, a Danish carpenter crafted a line of small wooden toys in his Billund, Denmark, workshop. His first collection had a modest 36 items that included cars, airplanes, and yoyos, all carefully crafted to help local children learn about the world.

What Ole Kirk Kristiansen couldn’t have known back in 1932, was that the LEGO Group would become one of the biggest toy companies in the world and inspire millions of children to play each year.

Twenty-six years after Ole made his first wooden toy, his son Godtfred patented the LEGO® brick we know today, with its interlocking tube system offering endless creative building possibilities. Since then, the LEGO brick has been busy. From a few simple bricks in primary colours, the humble brick has formed the basis of over 18,000 LEGO products, received the Hollywood treatment in THE LEGO MOVIE™, helped children learn about robotics

… Continue

It has been recently announced that LEGO Masters will not be airing on the original May 31 premiere date. Instead of a summer release, it will be pushed back to the fall with no exact date at this time. Even the teaser trailers which promotes Jurassic World Dominion has been removed which obviously will be late since the movie comes out in June.

In another announcement, LEGO Masters will be getting a spinoff show called Celebrity LEGO Masters: Holiday Bricktacular which will be a multi-night event. There’s no word on when that will be happening either.

… Continue