LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 21 of 178)

The LEGO Group Announced as RepTrak 100 2024 Most Reputable Company

For the second year in a row, The LEGO Group has been announced as the world’s most reputable company. This is also the eighth straight year that LEGO has been in the top three companies. To be considered on the RepTrak 100 list, companies are required to have global revenue above $2 billion, achieve a global familiarity threshold above 20% across 14 countries and a regional familiarity above 20% in at least 7 of the 14 countries, and reach a Reputation Score of 67.3 points.

The LEGO Group recognised as the most reputable company in the world for the second consecutive year

BILLUND, April 11, 2024: Today, the LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and inspiring the builders of tomorrow.”

This is the second consecutive year that the LEGO Group has been ranked number one, and the eighth year in a row the LEGO Group has been ranked in the top three.

The Global RepTrak® report developed by the RepTrak Company™ ranks the 100 Most Reputable Companies. The report is the world’s most

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Do You Keep or Resell LEGO Gift with Purchase Sets?

The Mimic Dice Box (5008325) gift with purchase set for the new LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale (21348) sold out in less than a day and the secondary market for the set looks to have become the most expensive GWP in recent memory. Currently, they are going for about $135-$140 on eBay while BrickLink is still in the low $100s. We don’t usually talk about reselling sets that much but this topic is a part of the hobby and for some, a job. For a long time now, reselling LEGO has been a polarizing topic. Fans are usually either for or against it but there’s also some in-betweeners as well.

As we know by now, the yellow box GWPs are a more limited quantity than the standard box sets and some of them tend to command a higher premium if you missed out originally. Since it’s still early and fans still haven’t received theirs yet if they ordered online, the prices are still high but will settle down a little in the coming weeks as orders are getting delivered.

That begs the question, do you care about the sealed secondary prices of the LEGO gift with purchase sets or do build them as if they’re any other set? Furthermore, do you resell the GWPs to recoup some of the money for the main set(s) you’re purchasing?

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LEGO Announces Long-Term Initiatives Supporting Neurodivergent Fans

The LEGO Group has announced some initiatives to support and celebrate neurodivergent fans. Partnering with KultureCity, all LEGO Stores in the US and Canada as well as the LEGO House will have enhanced accessibility for individuals with sensory needs and non-visible disabilities.

LEGO® Entities Continue Drive to Make Play Experiences Accessible to All and Launch New Wave of Long-Term Initiatives to Support And Celebrate Neurodivergent Fans

• Range of long-term initiatives announced to mark the start of Autism Acceptance Month.
• KultureCity®, an organisation dedicated to making venues more inclusive, to certify LEGO® House and LEGO stores.
• LEGO Life Magazine updates following audit by inclusivity experts, Special Networks.
• The LEGO Foundation announces final winners of its Play for All Accelerator programme for innovation specifically supporting neurodivergent children
• Series of videos by autistic creators encourages people to ‘Love the Way They Think’

Billund, Denmark, April 2, 2024: The LEGO Group, LEGO House and the LEGO Foundation today announce a range of long-term initiatives designed to support and celebrate neurodivergent children and adults to mark the start of World Autism Acceptance Month.

Colette Burke, Chief Commercial Officer at the LEGO Group, comments:
“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone.“

“We know the LEGO System in Play is enjoyed by neurodivergent fans of all ages and

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United Nations Adopts International Day of Play

The United Nations has adopted an International Day of Play to protect children’s right to play and it will be held on June 11.

UN signals importance of play by adopting official International Day of Play

• Global partners have successfully called on the United Nations to adopt an International Day of Play to champion and protect children’s right to play.
• The International Day of Play will be June 11th, with the inaugural celebration to take place in 2024.
• Global research surveying more than 25,000 children across 36 countries reveals that as many as 73% of children don’t believe adults take play – and how it can help them learn – seriously1.

Billund, March 26th 2024: Play is a fundamental right for every child. Yet, the importance of play in helping children develop life-long skills is often forgotten. With only 30% of adults aware that play is a fundamental birth right adopted by the United Nations (UN) in 19892 there is an urgent need to put play back on the agenda.

To drive this ambition forward, a dedicated network of global organisations, play experts and, most importantly, children and youth themselves, have called on UN member states to support the resolution for an International Day of Play. The LEGO Group, the LEGO Foundation and other founding members of the movement are proud to announce that the UN General Assembly has adopted this international awareness day.

Niels B. Christiansen, CEO of the LEGO Group said about the adoption: “We believe that all children should benefit

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BrickLink Designer Program Series 4 Finalists Revealed

BrickLink has revealed the five finalists for the BrickLink Designer Program Series 4 in which you will be able to pre-order in the near future. The five finalists will head on to the refining stage which allows the various teams on the projects to make any final necessary adjustments before locking in the designs for pre-production. You’ll probably recognize that a couple of them did reach 10,000 supporters on LEGO Ideas in the past. Crowdfunding for these projects will begin in February 2025. Which one(s) are looking forward to picking up?


Medieval Seaside Market by Bricks_fan_uy


Merchant Boat by NicolasCarlier


Siege Encampment by SleeplessNight


The Riverside Scholars by Hanwas


Wild West Train by llucky

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LEGO Caught Using AI Generated Content – Releases Statement

We all can agree that the use of artificial intelligence is a controversial subject and LEGO recently has been caught using AI images on their site. Over on the now taken down LEGO Ninjago character quiz, there were plenty of AI images of the characters, some of which were very badly made. You can see that on the hands on some of them.

LEGO has released an official statement about this issue. On one hand, they have a policy of not using AI generated content but they also state that AI “offers interesting opportunities” so I’m not really sure if they’re really against it or not.

We have a clear policy not to use generative AI to create LEGO® content. We fundamentally believe in the wonder and power of human creativity and will continue to encourage and celebrate the talented artists who help bring our brand and characters to life.

These images were used in a test which happened outside of our usual approval processes, and we will take all necessary steps to ensure that it won’t happen again.

We believe generative AI offers interesting opportunities and we will continue to explore how we can use it to improve the experiences we offer and our ways of working.

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The LEGO Group 2023 Annual Results Report Small but Steady Growth

The LEGO Group has released their earnings report from 2023 and revenue was up despite a slow toy market. Revenue was up 2% compared to 2022 while consumer sales grew 4%. The top performing themes include LEGO Icons, LEGO City, LEGO Technic, LEGO Star Wars, and LEGO Harry Potter.

The LEGO Group delivered topline growth and outpaced the market in 2023

Highlights FY 2023 vs. FY 2022

• Revenue was DKK 65.9 billion up 2 percent despite declining toymarket.

• Consumer sales* grew 4 percent.

• Outperformed the toy market and significantly grew market share globally.

• Operating profit was DKK 17.1 billion against DKK 17.9 billion in 2022 as the company accelerated spending on strategic initiatives to support growth. Operating profit grew 7 percent in H2 vs. H2 2022.

• Cash flow from operating activities increased 1 percent to DKK 15.4 billion.

• 60 percent increase in spending on environmental initiatives in 2023.

BILLUND, DENMARK, March 12, 2024: The LEGO Group today reported earnings for the full year 2023. The company grew revenue two percent to DKK 65.9 billion despite a difficult external operating environment and significantly outpaced the toy market, growing market share. Operating profit was a solid DKK 17.1 billion as the company accelerated spending on short- and long-term strategic initiatives.

CEO Niels B. Christiansen said: “We are pleased with our performance given that 2023 was the most negative toy market in more than 15 years. We continued to grow on top of three years of extraordinary growth and saw strong momentum in

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