Category: Community (Page 3 of 175)

The LEGO Group has announced their earnings from the first half of 2025 and the company has seen double digit growth compared to last year. Revenue grew 12% to a record DKK 34.6 billion up from DKK 31.0 billion last year while consumer sales increased 13%. There were 314 sets launched already and the top themes include LEGO City, LEGO Technic, LEGO Botanicals, LEGO Icons and, LEGO Star Wars.

The LEGO Group achieves double-digit top- and bottom-line growth in H1 2025

Highlights vs. H1 2024

• Revenue grew 12% to a record DKK 34.6 billion.
• Consumer sales increased 13%, driven by a broad and innovative portfolio.
• Market share grew as the LEGO Group continued to outperform the toy market.
• Operating profit increased 10% to DKK 9.0 billion, reflecting strong top-line performance and improved productivity while investments in strategic initiatives increased as planned. Net profit grew 10% to DKK 6.5 billion.
• Cash flow from operating activities was DKK 5.9 billion compared to DKK 7.5 billion last year. Free cash flow was DKK 1.7 billion which was impacted by a continued high level of investment.
• As part of its long-term investment in key locations, the company opened a state-of-the-art factory in Vietnam and a new Americas head office in Boston, U.S.
• Significant progress on sustainability efforts and continued investment to reduce the company’s environmental impact.

BILLUND, DENMARK, 27 AUGUST 2025: The LEGO Group today announced its earnings for the first half of 2025, reporting continued strong growth on both the top- and

In the LEGO Rewards Center, LEGO is giving you a chance to win 10,000 LEGO Insiders Points. Each person is eligible to have 10 free entries and there will be 10 winners chosen. The sweepstakes will end on September 30.

Please see full terms and conditions for details and eligibility requirements. Sweepstakes closes September 30th 2025. Eligible Countries: Canada (excluding Quebec), Denmark, Estonia, France (excluding French Overseas Departments or Territories, and the Principality of Monaco), Germany, Republic of Ireland, Netherlands, Norway, Austria, Slovakia, Sweden, United Kingdom, United States.

Allen "Tormentalous" Tran

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A few months, LEGO announced that LEGO account integration will be coming to BrickLink later this year and we now have a set date for it. It will be happening one month from now on September 18. If you have a LEGO account, you will be able to merge it with your BrickLink account. If you do not merge your BrickLink account by December 31, it will be deactivated and your data will be anonymized and you won’t be able to use your old account as you’ll be directed to make a new one.

LEGO® Account integration is coming September 18th, which will create a single sign-in experience for both LEGO.com and BrickLink.com. After integration, the LEGO® Group Privacy Policy will apply. The current LEGO Group Privacy Policy will be updated to include BrickLink data processing prior to the account integration.

Do I need to do anything?

If you already have a LEGO Account, you’ll be able to merge it with your BrickLink® account starting September 18th, at which time you can also accept our new Terms of Service and the LEGO Group Privacy Policy.

If you don’t have a LEGO Account yet, you’ll need to create one and then merge it with your BrickLink account to keep using all your favorite BrickLink features. You can create a LEGO Account here.

If you choose not to integrate, your BrickLink account will be deactivated on December 31st, 2025. Once deactivated, all your account data will be anonymized. You won’t be able to reactivate your old account; you’ll

LEGO and TIME magazine has partnered up to release first-ever Girls of the Year edition that is part of the She Built That campaign. The list recognizes 10 young leaders who inspires communities around the world.

TIME and the LEGO Group Partner to Celebrate Extraordinary Girls

• A celebration of creativity and possibility, TIME debuts first-ever Girls of the Year List recognizing 10 young leaders inspiring communities around the world
• The list, made possible by the LEGO Group, aligns with their She Built That campaign, which challenges stereotypes and empowers girls to see themselves as builders

August 14, 2025 — Today, TIME reveals its first-ever Girls of the Year list, recognizing 10 young leaders who are inspiring communities around the world. The list, curated by TIME’s award-winning editorial team, has been made possible by the LEGO Group and aims to celebrate and empower girls.

The 2025 TIME Girls of the Year list features 10 honorees, including: Rutendo Shadaya, 17, an advocate for young authors in New Zealand; Coco Yoshizawa, 15, an Olympic gold-medalist in Japan; Valerie Chiu, 15, a global science educator in China; Zoé Clauzure, 15, an anti-bullying crusader in France; Clara Proksch, 12, a scientist prioritizing child safety in Germany; Ivanna Richards, 17, a racing driver shattering stereotypes in Mexico; Kornelia Wieczorek, 17, a biotech innovator in Poland; Defne Özcan, 17, a trailblazing pilot in Turkey; Rebecca Young, 12, an engineer tackling homelessness in the United Kingdom; and Naomi S. DeBerry, 12, an organ donation advocate and children’s book author in the United

LEGO has partnered up with Aardman Animations to create a new animated short called Boop. Aardman are the creators of Wallace & Gromit and there is a 1 minute short to encourage creative storytelling using stop motion. There are also 5 mini stop motion challenge films including Build Your Own Boop to be released monthly on the LEGO Play App.

THE LEGO GROUP AND AARDMAN PARTNER TO INSPIRE CREATIVITY IN YOUNG BUILDERS THROUGH STOP MOTION

Today, the LEGO Group and multi-award-winning Aardman Animations, stop motion masters and creators of the Wallace & Gromit franchise, have announced a new partnership, to help inspire young builders and encourage creative storytelling using stop motion inspired by the LEGO® brick.

Both brands are committed to inspiring kids through creativity and play and are teaming up to set young builders a creative challenge using the LEGO Play app, where kids can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in an amazing Aardman story.

An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called ‘Boop’ (made from Aardman’s iconic clay) finds themself transported to a world of LEGO bricks.

In that world, Boop meets LEGO minifigures who they befriend, but where their story goes is something the LEGO Group and Aardman are inviting young creatives to decide by asking them to help finish the story.

The animated short can be seen here:

Just in time for back to school, LEGO Brand Stores will be holding a LEGO Crayons Make & Take event later this month. On Sunday, August 24 from 12-2pm, kids will be able to build a LEGO Crayons model on a first come, first serve basis.

This event is hosted on Saturday August 23rd, 2025 from 12-2pm at The LEGO Store Garden State in Paramus, NJ and at The LEGO Store University Place in Orem, UT

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

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