LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 33 of 172)

LEGO Files “Brick to the Future” Trademark

LEGO Juris A/S has recently filed a trademark for the phrase “Brick to the Future” and could this mean that we could be seeing more Back to the Future products soon? Filed back on June 22, the trademark applies to games, toys, prints and publications, and other merchandise.

LEGO has already made a number of products based on the Back to the Future franchise with the first being the LEGO Cuusoo The DeLorian Time Machine (21103). Next came some sets for LEGO Dimensions including the Back to the Future Level Pack (71201) and Doc Brown Fun Pack (71230). There was also the LEGO BrickHeadz Back to the Future Marty McFly & Doc Brown (41611) which came out in 2018. Lastly, we have the LEGO Back to the Future Time Machine (10300) which has been out of stock since its release in April and had very small restocks.

Of course the phrase Brick to the Future doesn’t have to mean that it’s related to BTTF and could be for something totally different. We’ll keep an eye on this as it’ll take a while for the trademark application to get moving. It’ll be around six months before it is assigned to an examining attorney so we’ll circle back in December to see if there are any updates.

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LEGO Shuts Down 81 Russia Stores

LEGO has shut down its operations in Russia indefinitely and will be laying off 90 employees according to Reuters. This is due to “extensive disruption” in the country which has lead to LEGO ending their contract with Inventive Retail Group who operates 81 LEGO stores.

A LEGO spokesperson stated “LEGO Group has decided to indefinitely cease commercial operations in Russia given the continued extensive disruption in the operating environment.”

Back in March, LEGO stopped shipments to Russia as a repercussion of the sanctions imposed on the country’s invasion of Ukraine.

LEGO has released a statement about the situation as well from the LAN.

The LEGO Group paused shipments to Russia in March. Given the continued extensive disruption in the operating environment, we have decided to indefinitely cease commercial operations in Russia. This includes ending employment for most of our Moscow-based team and our partnership with Inventive Retail Group who owned and operated 81 stores on the brand’s behalf. We have provided 70 employees with financial packages to support them as they look for new opportunities.

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New Items Available in LEGO Rewards Center

LEGO has released some new items in the LEGO Rewards Center that you may be interested in. First is a LEGO Logo Tin Sign that costs 1,200 points. It is 300mm x 150 mm in size. The other is a 1950 Logo LEGO Retro Spinning Keychain which costs 950 points. Both items have a 60 day redemption time limit once you redeem them.

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LEGO 90 Years of Play Items Available in VIP Rewards Center

The LEGO 90 Years of Play rewards are now available on the VIP Rewards Center. First is the Vintage LEGO Logo Poster which costs 650 points.

Get this poster featuring LEGO logos from the last 90 years. Perfect for framing and displaying on your wall. Printed on 300mg poster paper and embossed with a LEGO stamp. Size is 40 cm x 30 cm.

The other reward is the LEGO Duck Sticker that costs 500 points. It is a lenticular sticker that changes from a wooden duck to a LEGO brick duck.

Get collectible 90 Years of Play lenticular motion sticker featuring the original LEGO wooden duck toy transforming into a LEGO brick duck. Size is 6.35 cm x 6.35 cm.

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LEGO 90th Anniversary Red Brick Building Event at LEGO Stores

LEGO Brand Stores will be holding a building event for a LEGO Red Brick to celebrate the 90th anniversary. On July 20-21 and August 10-11, there will be a limited quantity of sets available on a first come, first served basis. You’ll have to build it there and you can take it home after. It is limited to one per person but I know people will try to bring their whole family there to get multiples so get there early.

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LEGO Pick a Brick Feedback Requested

LEGO is looking for some feedback on the LEGO Pick a Brick feature which hopefully will make positive changes to it later on. It only takes a few minutes but your responses will help shape the future of the Pick a Brick shopping experience. It takes probably less than five minutes to fill out and the most important questions are at the last two slides.

The team behind the Pick a Brick experience on LEGO.com is looking for your feedback. It is your chance to provide direct feedback about your current experience and also help build the Pick a Brick experience of the future. Your voice is extremely valuable so please take a moment to fill out this anonymous questionnaire today!

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Protecting the LEGO Minifigure Trademark

LEGO minifigures are a way for fans to identify themselves physically and digitally and they are known as SigFigs. Some of them are customized to the point where there are 3rd party logos printed on it and sometimes companies also use them to put their names and trademarks on it. Today, LEGO has cracked down this practice to protect their minifigure branding by releasing a statement on what you can and cannot do to a minifigure. This means you can’t print any “3rd party logos, names of organizations, and trademarks onto LEGO MInifigures” and you can’t use, order, distribute, or sell minifigures with them. SigFigs looks to be fine as long as there is no 3rd party printing on it, aka your social media/YouTube channels.

I know that LUGs and 3rd party custom minifigure creators will be affected by this ruling. Some LUGs do use their logo on minifigures to identify themselves and to pass them out to visitors. The custom printing companies will also have to shift their focus as well since companies do like to request their company logos on minifigs for company gatherings and events. I’m not sure how it will be supported legally, whether you get a cease and desist letters or if you’re a LUG, get removed from the Ambassador Network for violations.

The good thing is that custom printing on regular LEGO bricks is still allowed so there’s still ways for LUGs and companies to promote their organizations.

Customized LEGO Minifigures with printed 3rd party logos, names of organizations, and

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