LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 36 of 178)

LEGO Day at Macy’s and Toys R Us Follow Up

Yesterday was LEGO Day at Macy’s and Toys R Us stores and fans who attended was supposed to get the items shown above but it didn’t happen that way for a lot of stores. From the pictures I’ve been sent, some stores did get polybags but I didn’t see any with the Clown (30565) but there were reports of that got the advertised items.

Some stores got five polybags including DUPLO My First Space Rocket (30332), DOTS Adventure Bracelets (41918), Build Your Own Monster or Vehicles – Make It Yours (30564), Parrot (30472), and LEGO Movie 2 Rex’s Plantimal Ambush (30460) along with a Series 22 Minifigure blind bag, the LEGO Masters swoop bag, and a Star Wars poster. On the opposite end of the spectrum, some only got the Series 22 minifigure which was a definite waste of time. Sounds like a miscommunication somewhere between LEGO and the stores. I’ve reached out to LEGO to see what happened there.

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LEGO Day at Macy’s and Toys R Us October 22

LEGO will be celebrating LEGO Day at Macy’s and Toys R Us on Saturday, October 22. At the activity table, each guest will get a LEGO Creator Clown (30565) polybag, a Macy’s Birthday Postcard, and a LEGO Life Magazine. When you leave, you can also get a goodie bag filled with stuff from other different vendors at the event. LEGO’s item is the LEGO Creator Parrot (30472) polybag. LEGO Day will be happening at all Macy’s/Toys R’Us locations, while supplies last.

Sorry about the blurry image above, it was what we were provided.

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LEGO Store Frankenstein’s Monster Building Event

LEGO Brand Stores will be holding a Halloween building event next week for the LEGO Frankenstein’s Monster mini build. The event will be on October 26-27 at 5pm local time and there will be a limited quantity per day.

Build a LEGO® Frankenstein’s Monster and take it home with you!
Available at 5PM at your local store on
October 26
October 27
A limited quantity will be available on each day.

Terms and Conditions
LEGO® build model will be available on a first come first served basis.
While stocks last.
Suitable for ages 6+
LEGO® Frankenstein’s Monster build offer valid on 10/26/22 and 10/27/22 only.
Limited to one build per person.
LEGO® build model cannot be purchased.

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LEGO Celebrates International Day of the Girl 2022 with New Campaign

LEGO celebrates International Day of the Girl with a new campaign encouraging girls to stay curious about STEAM subjects and careers. The campaign is to discourage misconceptions that girls don’t aren’t interested in STEAM fields. LEGO has launched a new campaign called Let’s Keep Them Curious! which includes 5 LEGO play STEAM building activities.

The LEGO Group invites girls to stay curious in STEAM subjects on International Day of the Girl

· New research shows girls still aren’t pursuing careers in STEAM
· US$120,000 donation to the Obama Foundation’s Girls Opportunity Alliance
· Online campaign called ‘Let’s Keep them Curious!’ including 5 LEGO® play STEAM building activities

Billund, October 11th, 2022: The LEGO Group marks International Day of the Girl with a new campaign to encourage girls to stay curious about STEAM subjects and careers. New and sobering statistics from the Geena Davis Institute on Gender in Media and the LEGO Group show girls are still discouraged from STEAM fields from a young age when play is often gender stereotyped.

For example, one statistic in the “Geena Davis Institute LEGO® Creativity Study” shows 80% of boys are encouraged to code at a young age, compared with only 20% of girls. Furthermore, when asked, children as young as six think girls don’t like science. These misconceptions extend into the teen years and adulthood and contribute to the gender gap within STEAM related careers.

To help combat these misconceptions, the LEGO Group is launching an online campaign called ‘Let’s Keep them Curious!’ that includes 5 STEAM play activities

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LEGO Birthday Offers Coming Soon?

It looks like LEGO may be doing birthday offers in the future as they have a survey in the Rewards Center asking for your birth month. When you answer the one question survey, you can earn 5 VIP points. I’m not really sure why LEGO is asking again because they should already have that info since you had to put in your birthday when you signed up as a LEGO VIP member. Anyways, five points is five points and we might see something new when our birthday rolls around.

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LEGO 1HY 2022 Financial Results Reports Strong Continued Growth

LEGO has released their financial results for the first half of 2022 and their performance was above expectations. Revenue was up 17% while sales increased by 13% however inflation costs on raw materials, energy, and fright has cut into profits. The best selling themes so far this year include LEGO Star Wars, LEGO Technic, LEGO Icons, LEGO City, LEGO Harry Potter, and LEGO Friends.

The LEGO Group delivers top line growth in H1 2022 while accelerating strategic growth initiatives

As the company celebrates its 90th anniversary, strong demand drives double-digit top line growth while it reinvests in the business to accelerate long-term growth initiatives during first half of 2022.

• Revenue grew 17 percent to DKK 27.0 billion.

• Consumer sales grew 13 percent.

• Operating profit was stable at DKK 7.9 billion. Net profit was DKK 6.2 billion.

• Free cash flow was DKK 3.8 billion.

• Market share gains globally and in largest markets.

• The LEGO Foundation continues pledge to support families in need and children’s development through playful learning.

BILLUND, September 28, 2022: The LEGO Group today reported earnings for the six months ending June 30, 2022. Revenue for the period grew 17 percent to DKK 27.0 billion compared with the same period in 2021, driven by strong demand. Consumer sales grew 13 percent, significantly ahead of the toy industry, contributing to global market share growth.

The LEGO Group CEO, Niels B. Christiansen said: “We got off to a strong start in 2022 and are very satisfied with our performance which landed

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LEGO Planting 50,000 Trees in Vietnam

Earlier this month, LEGO announced that they are planting 50,000 trees in Vietnam near their new factory site. The trees are to compensate the 25,000 trees that will be removed during the upcoming construction in November. Currently, LEGO has already planted 15,000 trees with another 35,000 in the next two years at locations close to the site. As for the new LEGO factory in Vietnam, it was announced late last year and will be the company’s first carbon neutral run site which is set to start production in 2024.

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