Category: Community (Page 44 of 172)

LEGO has announced a new partnership as the National sponsor of the UEFA Women’s England EURO 2022. The EURO will be held in England next year from July 6-31 and as part of the Ready for Girls’ campaign, this celebrates girls who rebuild the world through creative problem solving and challenging outdated gender stereotypes.

LEGO has been dabbling more in the football scene with sets based on Old Trafford – Manchester United (10272) and Camp Nou – FC Barcelona (10284) as well as a LEGO Collectible Minifigures series for the German National Team in 2016. Will we see a Minifigures series for the England Women’s National team as well?

The LEGO Group announces UEFA Women’s Euro 2022 partnership

Partnership forms part of the company’s ‘Ready for Girls’ campaign, celebrating girls who rebuild the story of old-fashioned gender norms

London, October 26th, 2021: Today the LEGO Group announces a new partnership as National sponsor of the UEFA Women’s EURO England 2022. The partnership will see the LEGO Group sponsor the tournament hosted in England next summer and forms part of the company’s ‘Ready for Girls’ campaign that celebrates girls who are rebuilding the world through creative problem solving and challenging outdated gender stereotypes.

The partnership, announced ahead of The Final Draw Show on Thursday 28th October, not only brings together two of the nations’ favourite pastimes – football and LEGO® building – but also shared values around inclusive play for all children, inspiring positive change for future generations and helping kids realise their unique talents and potential.

For those who didn’t see it yet, this is your reminder that if you want to attend the 2022 LEGO Inside Tour, signups will go up tonight. Signups will go live here at 1:00 PDT/4:00 EST and there will be limited spots available. The 2.5 day experience will cost 14,500 DKK (~$2,200) per person which includes two overnight stays w/breakfast, entry ticket to LEGOLAND, LEGO factory tour, free exclusive set, LEGO staff shop access, etc. Travel arrangements are not included so you’ll have to take care of that yourselves. There are four different tours in 2022 which are:

May 18-20
June 1-3
Aug. 31 – Sept. 2
Sept. 14-16

Allen "Tormentalous" Tran

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Mark your calendars because it has been announced that the LEGO Inside Tour will be returning for 2022. Signups for the event will run from October 26 at 10:00am CEST (1:00am PDT) to October 29 at this link. There are four different tours that you can go on in 2022:

May 18-20
June 1-3
Aug. 31 – Sept. 2
Sept. 14-16

The LEGO Inside Tour is a 2 1/2 day event that includes two overnight stays at the LEGOLAND Hotel with breakfast and an entry ticket to LEGOLAND. The tour itself will give a unique look at LEGO which consists of a factory tour to see how LEGO bricks are made. There are also stops at the LEGO staff shop which has some exclusive sets that you can purchase. At the end of the tour, you’ll get a very exclusive LEGO set that is produced in cooperation with Kjeld Kirk Kristiansen.

Note that travel is not included so you’ll have to arrange that yourself. The LEGO Inside Tour will cost 14,500 DKK which is around $2,200 per person. It is pretty pricey but everyone I’ve talked to that went to one has said that it is a once-in-a-lifetime experience that you should try to go on.

After two years of cancelled/postponed LEGO Inside Tours, it’s finally time again for LEGO fans to sign up for LEGO Inside Tours.

The sign-up for the LEGO Inside Tour 2022 is available at this page https://legohouse.com/en-gb/what-s-on/lego-inside-tour/ from October 26, 2021 at 10.00 am CEST until October 29, 2021 at

Creations for Charity is back for 2021 to help give LEGO sets to underprivileged children around the world during the holidays. If you’re not familiar with Creations for Charity, it is an all-volunteer nonprofit that hosts an annual fundraising event where LEGO builders around the world donate custom LEGO creations that are sold and the proceeds are used to send sets to children. The event will run from now until November 30 and you can either donate a creation or make a monetary donation. All of the details are in the link above.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

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Earlier today, Target announced a partnership with LEGO with a limited-edition lifestyle collection for the holidays. The collection includes an assortment that includes items from home goods, pets, toys, gifts, apparel and accessories. This new collection has nearly 300 items and prices range from $1.50-$120 with most items under $30. The LEGO Collection x Target will be available starting in December at Target stores and on Target.com.

Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays

With most items under $30, the collection is Target’s most inclusive partnership to-date and features toys, gifts, apparel and more for the entire family, inspiring fans of all ages to build new memories together this holiday season and beyond

Target Corporation (NYSE: TGT) today announced its limited-edition collection with the LEGO Group, featuring a lifestyle assortment that goes well beyond the company’s iconic brick, with joyful, colorful items across home goods, pets, toys and gifts, as well as apparel and accessories for the entire family. Building on Target’s long-standing partnership with the LEGO Group and reflecting the companies’ shared values of inclusivity, optimism and joy, the curated collection of everyday and creatively unexpected items offers something for everyone, just in time for the holidays.

Last year, more than 80% of families who purchased a LEGO® set spent more time building together than any other leisure activity. Now, Target and the LEGO Group are working hand in hand to reimagine the brand’s iconic colorful bricks into a myriad of items that give

Yesterday was the United Nations International Day of the Girl and LEGO has announced that they are committed to making LEGO play more inclusive and ensuring that children’s creative ambitions are not limited by gender stereotypes. This also marks the launch of a new LEGO campaign called Ready for Girls which celebrates girls who rebuild the world through creative problem solving. There have been articles put yesterday that are misconstruing what the campaign is about and say that this is the end of the LEGO Friends line. LEGO has released a statement about that on the Ambassador Network.

LEGO Friends isn’t going anywhere. Next year’s LEGO Friends portfolio will have the most male figures we have had in our assortment to date. As well as gender, we are also increasing the variety in our LEGO Friends characters with more older and younger characters (including the microdoll).

We are also looking into representation for our Minifigures. Currently we have a larger proportion of male minifigures across the portfolio, but we remain committed to increase the number of female characters as we’re fully aware of how important it is to ensure children are able to reflect themselves in the toys they play with.

The LEGO Friends line celebrates their 10th year anniversary next year which is one of the few original IPs in LEGO’s evergreen portfolio. I’m sure LEGO will be doing something to celebrate that while keeping with their promise of making LEGO play more inclusive.

Girls are ready to overcome gender norms but society continues to

In more LEGO sustainability news, LEGO has announced that baseplates will also be changing their plastic packaging to paper packaging. The baseplates themselves will be the same colors but they will have new product numbers. The baseplates with the new paper packaging will be in available around March 2022.

Over the next few months you will likely see some products with “retiring soon” branding or perhaps a local retailer reporting that they are no longer able to order certain products. We want to share ahead of time that there is no need to be alarmed about baseplates.

In 2022, baseplates will be changing from their current plastic packaging to more sustainable paper packaging. Besides packaging, there are no additional changes with the LEGO baseplates and you will still be able to get the same colors and sizes in 2022 that you can purchase today. You can expect to see the new packaging around March 1, 2022.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn