Category: Community (Page 61 of 169)

Last week, LEGO and adidas announced a new multi-year partnership for new products and it looks like we have our first look at them. Tmall, which is a operated by Alibaba, is an online store in China and they have shown off the first products for the LEGO x adidas kids collection. There are a number of different products ranging from shoes to shirts and pants to onesies. They also come in a variety of colors as well to match up with whatever style the kids want. Head on over to the link above to browse the collection. There’s no word yet on when it will arrive here in the US but it’ll be coming as soon as December 2020.

Allen "Tormentalous" Tran

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A few days ago, The LEGO Group announced that they have appointed Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj comes from German electronics retailer MediaMarktSaturn where is also the Executive Vice President of Logistics and Chief Technology Officer. Before that, he was the Chief Information Officer at Tesco. At LEGO, he will oversee the company’s digital and technology teams and continue with the LEGO’s digital transformation.

BILLUND, October 21, 2020: The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.

Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at management consultancy, Accenture. Bhardwaj will be responsible for the Group’s digital and technology teams, and oversee its continued digital transformation to support long-term growth.

Niels B Christiansen, CEO of the LEGO Group said: “We are excited to welcome Atul to the LEGO Group. As we accelerate our digital transformation, Atul’s global experience, proven track record and expertise driving change will be invaluable. He brings to role decades of experience working at the forefront of digital transformation with some of the world’s most recognised brands.”

Atul Bhardwaj said: “As a father of three children who love to build I see first-hand the power of learning through play. The ambition to bring this to more children around

LEGO has announced that they have entered a multi-year partnership with adidas for new products coming as soon as December 2020. There will be products for various sports and active lifestyles for both kids and adults. It is said that the partnership will also cross into different LEGO themes so this could suggest that we could get some sports sets again. Check out the press release below.

adidas and the LEGO Group embark on a multi-year partnership

Sharing a belief in the power to build skills, strength and better futures through creativity, it’s time for two of the world’s most creative and loved brands to play on the same team!

HERZOGENAURACH & BILLUND, October 20 2020: Today, industry-leading sportwear brand adidas and household favouite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.

Like the bricks that serve as this partnership’s inspiration, the collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. Fans could already explore the creative ambition of the collaboration with the limited release of the adidas Originals ZX 8000 LEGO® sneaker in September.

“It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive”, said Julia Goldin, Chief Marketing Officer at the LEGO Group. “Great play experiences are a

The 12th annual Creations for Charity event is now live to help raise money LEGO for underprivileged children. The site has been updated and you can either donate a creation, buy a creation, or donate by PayPal. Last year, the fundraiser raised over $16,000 and donated to eight locations around the world.

The 12th annual Creations for Charity is now live on our newly designed website! From now until the end of November, you can donate or buy a creation to raise money to give Lego to underprivileged children across the world. We look forward to another successful fundraiser and continuing the Lego fan community’s annual tradition of giving back during the holidays!

Allen "Tormentalous" Tran

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A few months ago, a source told me that the next series of LEGO Collectible Minifigures will be changing and there’s some more fire to that rumor. Starting in Jaunary with Series 21 (71029), the number of minifigures included in the set is rumored to be dropping down to only 12 and it looks like StoneWars has also gotten wind of it as well. I’m not sure why the decrease of minifigs for the set but they’ll be somewhat easier to collect.

StoneWars also is reporting that LEGO will be offering full boxes of 36 minifigures as well as 72 minifigures. If you notice the numbers, these new boxes will hold three and six complete sets, respectively. The pricing will stay the same at $4.99 each.

What do you guys think of this change? Is it better that we’re getting less minifigures and not paying as much to get a complete set? As always, these are purely rumors until LEGO announces them or images show up at an online shop.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

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For those who are interested, there’s only one day left to enter the raffles for the LEGO Adidas ZX 8000 shoes in the LEGO VIP Reward Center. They are offering raffles for different sizes ranging from 6-11.5 with each entry costing 50 VIP points. There’s a max of 15 entries per size which equals to 750 points total.

In similar news, LEGO is now offering double VIP points with every purchase on the LEGO Shop. This promotion will run until October 20.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

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Last week, Forbes released their list for the Most Influential Chief Marketing Officers of 2020 and The LEGO Group’s Julia Goldin was named 6th highest in the world. For 2020, there were 427 CMOs that were considered and to be eligible, the person or their brand must have appeared on at least one major brand list. To enter to the top 50, “a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.”

Goldin and her team launched #letsbuildtogether to create a sense of connection among children isolated by the pandemic lockdown and support their parents. She also announced the company’s $50 million donation to children’s charities, which included additional support for long-time charitable partners who faced additional community needs due to the Covid-19 crisis.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located