Category: Community (Page 65 of 177)

Back in August, LEGO announced a new platform to allow creators to build content called LEGO World Builder and for fans to test out. If the content is good enough, LEGO may decide to purchase it from the creators and today LEGO has announced that Holiday Heroes by Eddy Beals is the first fan-made world to be acquired for development by LEGO. There’s so other details at this time but hopefully there will be some details about Holiday Heroes later on.

Holiday Heroes is officially the FIRST fan-made world on LEGO World Builder to be acquired for development by the LEGO Group! Created by Canadian AFOL, Eddy Beals, this world is a globe-trotting adventure inspired by his passion for exploring different cultures. Just weeks after Holiday Heroes was published, the LEGO Group took note and Eddy was invited to pitch his original world directly to their development team – and boy, did he impress! Have an idea for the next big LEGO world? Come build it on LEGO World Builder!

Allen "Tormentalous" Tran

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2020 was a challenging year for everyone around the world but we’ve managed to continue grinding it out here on The Brick Fan. Today is one of my favorite times of the year as we can take a look at some of the stats for the site and how it compares to the previous years.

Since a majority of the world was under lockdown for a few months, people had a lot of time to go online. This means more time to read LEGO fan sites for news and updates as well as reviews and such. We ended the year at 25,803,380 pageviews which is up 13.5% from 2019. This also resulted in an increase of unique views and first time visitors as well.

There were 1,025 posts which was the most number of posts in a year for the site. The highest traffic day was on November 23 in which a combination of posts contributed to it including the reveal of the the LEGO Botanical Collection, and LEGO Star Wars sets as well as the December Store Calendar.

On social media, our counts are still slowly going up which you can see below:

Facebook – 18,672 likes/21,603 followers (16.4% increase)
Twitter – 10,824 followers (12.9% increase)
Instagram – 16.420 (7.3% increase)
Reddit – 538 readers (28.5% increase)

Overall, 2020 was a very successful year on the site and I truly appreciate everyone who comes to read it. I know it’s pretty hard doing normal stuff right now with the pandemic still going on. … Continue

LEGO has kicked off a new tradition they are starting called LEGO Build Day. If it continues, it’ll happen on December 26 and basically it is just building whatever you like. LEGO would like you to share your creations online using the hashtag #LEGOBuildDay and your build may be shared by LEGO’s social media team. Although you can build whatever you want, LEGO is more likely to share your builds if they are original ideas.

Happy LEGO Build Day! Today is all about celebrating your awesome creations! Share your builds using #LEGOBuildDay and we may feature them for LEGO fans around the world to see! pic.twitter.com/PYalM9wfqP

— LEGO (@LEGO_Group) December 26, 2020

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

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Merry Christmas from us here at The Brick Fan! We hope you got all the LEGO you wanted on your list. This year has been pretty difficult for everyone but hopefully you get to enjoy today with your loved ones.

I’ll be running a giveaway some time later today for something that has been fairly difficult to get for people. If you followed me on social media the past few days, you may already know what it is. In the meantime, relax with the sounds of a LEGO Yule Log below.

Allen "Tormentalous" Tran

When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at The Brick Fan, we will receive a small commission.

The Brick Fan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

www.thebrickfan.com/

LEGO news have been pretty slow for the holidays but it has been recently announced that LEGO has appointed Colette Burke as their new Chief Commercial Officer. At the beginning of the year, Colette will be taking the reigns of the position and will be responsible for LEGO’s global strategy including e-commerce, retailer partnerships, omnichannel development, LEGO Brand Stores, and further expansion into new countries. Before this, Colette was the Vice President Global Sales of Bose.

The LEGO Group appoints Colette Burke as Chief Commercial Officer

BILLUND, December 21, 2020: The LEGO Group today announced the appointment of Colette Burke as Executive Vice President and Chief Commercial Officer effective January 1, 2021.

Colette joins the LEGO Group from consumer electronics company, Bose Corporation, where she was Vice President Global Sales. During her 25-year career at Bose Corporation she has held a wide range of commercial, general management and marketing roles of increasing scope and responsibility at a global, regional and national level, including 19 years in the United States. She began her career as a management consultant in Germany.

Colette will be responsible for the Group’s global commercial strategy including e-commerce, retailer partnerships, omnichannel development, LEGO®-branded retail stores and continued expansion into new countries. Reporting to her will be the Group’s Market Group heads based in Americas, EMEA, Asia Pacific and China and LEGO Retail.

Niels B Christiansen, CEO the LEGO Group said: “We are excited to have Colette join the LEGO Group as Chief Commercial Officer. As the retail landscape continues to evolve rapidly, it’s

The LEGO Group’s commitment to reducing its carbon emissions has been approved by the Science Based Targets initiative. The goal of reducing the absolute carbon emissions by 37% by 2032 is consistent with the Paris Agreement’s goal of keeping global warming below 1.5°C. You can read more about it below.

The LEGO Group’s carbon goal approved by Science Based Targets initiative

The company commits to a new carbon emission reduction target in line with the Paris Agreement’s most ambitious 1.5°C trajectory
Cartoon image of a factory and a tree shaking hands

Today, the LEGO Group has committed to reducing its absolute carbon emissions by 37% by 2032 to ensure the company plays its part in limiting the effects of climate change. The target has been approved by the Science Based Target initiative as consistent with levels required to keep global warming to below 1.5°C, the most ambitious goal of the Paris Agreement.

The company’s target covers emissions from its own operations which equates to 10% of total emissions and includes energy use in its factories, offices and stores, and from its supply chain which equates to 90% of emissions including areas such as raw materials and distribution.

Tim Brooks, VP, Environmental Responsibility, said: “Climate change poses one of the biggest risks to society and the planet that our children will inherit. We are committed to building a better planet for future generations and that means stepping up efforts to reduce carbon emissions across our entire value chain.”

To achieve this target, the LEGO Group will:

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