LEGO News, LEGO Reviews, and Discussions

Category: Community (Page 65 of 174)

LEGO Clarifies “Collaboration” with Nintendo’s Animal Crossing: New Horizons

Yesterday, LEGO released some new LEGO DOTS patterns for Nintendo’s Animal Crossing: New Horizons. People started speculating if LEGO would be doing more with the Animal Crossing franchise and LEGO has released a statement about it. In short, no, LEGO won’t be doing anything much more than that with ACNH at this time. Keep in mind, there is a LEGO Ideas project that is in review and there’s a chance that it could be an official set in the future. Fingers crossed. Check out LEGO’s statement below.

Hi everyone –

You might have seen yesterday that we announced we were adding new LEGO DOTs patterns in Animal Crossing: New Horizons.

I’ve been asked by our PR team to clarify that this isn’t a partnership or a collaboration with Nintendo – but rather LEGO DOTS tapping into ACNH, as other brands have done. We haven’t directly worked with Nintendo on this (I know it’s confusing).

We are working with Nintendo for LEGO Super Mario of course, but not for ACNH.

Hope that makes sense!

Continue

LEGO Nominated for 2021 Toy of the Year Awards

The 2021 Toy of the Year Award finalists were revealed yesterday and not too surprisingly, LEGO has been named in a few categories. You can head over to https://toyawards.org/ to vote for your favorite toy in 16 different categories. The ones that LEGO has been nominated for are below:


Collectible of the Year

LEGO Super Mario Character Packs (71361)


Construction Toy of the Year

LEGO Friends Rescue Mission Boat (41381)
LEGO Star Wars The Razor Crest (75292)


Innovative Toy of the Year

LEGO Super Mario Adventures with Mario Starter Course (71360)


Playset of the Year

LEGO Super Mario Bowser’s Castle Boss Battle Expansion Set (71369)


Preschool of the Year

LEGO DUPLO Modular Playhouse (10929)


Specialty Toy of the Year

LEGO Ideas Grand Piano (21323)


Vehicle of the Year

LEGO Technic Lamborghini Sián FKP 37 (42115)

Continue

Design Your Own LEGO City Set with LEGO Lab

LEGO Lab is testing a new service over in Denmark that lets you design your own LEGO City set. Here you can choose from a selection of minifigures, vehicles, buildings, and animals to put in the set. When you’re done with the selections, you can checkout normally on the LEGO Shop and LEGO will ship it out to you. The price is fixed at 649 kr. It looks like you’ll get a customized box with what you’ve chosen as well as your name on the bottom right corner.

I’m not sure if or when LEGO will roll it out to other countries but it seems like a cool idea to make your own set albeit with limited options. Hopefully they’ll get enough feedback to allow more options in the future.

To use LEGO Lab, you have to be in Denmark or VPN to it. The images below are from Brickset since I don’t use any VPNs.

Continue

LEGO Partners with Unity for New LEGO Microgame

LEGO has announced that they have partnered up with Unity for a new LEGO Microgame. LEGO Games is celebrating their 25th anniversary and they have teamed up with Unity which is the world’s leading 3D content development platform to bring you a new game that you can create using virtual bricks. You will also be able to import your creations that are built in BrickLink Studio to the game as well. No prior coding experience is needed as it takes you through the steps of creating your game and sharing it in less than 45 minutes. Check out the press release of LEGO Microgame below.

If there’s one thing that LEGO Games and the world’s leading 3D content development platform, Unity, can agree on, it’s that creativity comes in all forms – whether it’s bringing your creation to life with LEGO® bricks or adding lines of code to develop a video game. Game development can be intimidating for some, but Unity helps lower this obstacle with its series of Microgames – guided experiences designed to get new users working in the Unity Editor quickly and easily.

On October 26, Unity will release its first-ever Microgame created with LEGO Games. For some, the thought of taking your first steps into the world of video game creation can be overwhelming, but with the new LEGO Microgame, fans can use the familiar LEGO System in Play to help them construct their first game experience.

Further detials about the partnership:

● The new LEGO Microgame, created with adult fans

Continue

First Look at LEGO x adidas Kids Collection

Last week, LEGO and adidas announced a new multi-year partnership for new products and it looks like we have our first look at them. Tmall, which is a operated by Alibaba, is an online store in China and they have shown off the first products for the LEGO x adidas kids collection. There are a number of different products ranging from shoes to shirts and pants to onesies. They also come in a variety of colors as well to match up with whatever style the kids want. Head on over to the link above to browse the collection. There’s no word yet on when it will arrive here in the US but it’ll be coming as soon as December 2020.

Continue

LEGO Names Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer

A few days ago, The LEGO Group announced that they have appointed Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj comes from German electronics retailer MediaMarktSaturn where is also the Executive Vice President of Logistics and Chief Technology Officer. Before that, he was the Chief Information Officer at Tesco. At LEGO, he will oversee the company’s digital and technology teams and continue with the LEGO’s digital transformation.

BILLUND, October 21, 2020: The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.

Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at management consultancy, Accenture. Bhardwaj will be responsible for the Group’s digital and technology teams, and oversee its continued digital transformation to support long-term growth.

Niels B Christiansen, CEO of the LEGO Group said: “We are excited to welcome Atul to the LEGO Group. As we accelerate our digital transformation, Atul’s global experience, proven track record and expertise driving change will be invaluable. He brings to role decades of experience working at the forefront of digital transformation with some of the world’s most recognised brands.”

Atul Bhardwaj said: “As a father of three children who love to build I see first-hand the power of learning through play. The ambition to bring this to more children around

Continue

The LEGO Group and adidas Announce Multi-Year Partnership for New Products

LEGO has announced that they have entered a multi-year partnership with adidas for new products coming as soon as December 2020. There will be products for various sports and active lifestyles for both kids and adults. It is said that the partnership will also cross into different LEGO themes so this could suggest that we could get some sports sets again. Check out the press release below.

adidas and the LEGO Group embark on a multi-year partnership

Sharing a belief in the power to build skills, strength and better futures through creativity, it’s time for two of the world’s most creative and loved brands to play on the same team!

HERZOGENAURACH & BILLUND, October 20 2020: Today, industry-leading sportwear brand adidas and household favouite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.

Like the bricks that serve as this partnership’s inspiration, the collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. Fans could already explore the creative ambition of the collaboration with the limited release of the adidas Originals ZX 8000 LEGO® sneaker in September.

“It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive”, said Julia Goldin, Chief Marketing Officer at the LEGO Group. “Great play experiences are a

Continue
« Older posts Newer posts »

© 2025 The Brick Fan

Theme by Anders NorenUp ↑