Category: Community (Page 96 of 171)

Over on the LEGO Ambassador Network, there’s been a very interesting discussion about LEGO and the perception of the company being disconnected with the fans. There’s been many things that LEGO has done in recent years that makes fans not enjoy the company as they once did.

There have been many examples given so far such as the Black VIP card debacle and its “promotions.” The Black card was hard to get simply because you had to purchase the UCS Millennium Falcon in a certain time span but it was always out of stock so nobody could buy it. By the time that LEGO had enough stock to go around, the time to be able to get the card had already ended. As far as the promotions for the card are concerned, they’re pretty bad. From what I remember, there was a blueprint poster for the Y-Wing and black card frame.

Another thing are the various exclusives such as the convention ones as well as the recent Chinese New Year sets or even the “chase” minifigures which segregates who is able to acquire them by normal means. Even more recently, The LEGO Movie 2 BrickHeadz that were exclusive to Walmart and Target. Believe me, I’ve read all of your guys’ comments and I do understand how you feel.

For me personally, it was the change to the LEGO Store Calendars where they took off the promotions. I’m not sure why they did it because people like to plan their shopping. From what I heard, LEGO didn’t … Continue

If you’re a LEGO VIP member, you may have received an email this morning regarding some new changes coming to the VIP program in a few months. As I reported on earlier in the month, LEGO will be implementing the digitial VIP card very soon but for those who want the physical card can still get one. I suggest doing that in case they do away with it in the future. VIP accounts has to be registered online with an email address.

As a VIP member, we already have a lot of benefits including various promotional gifts, double point events, and early access to product launches that we get throughout the year and it looks like we’ll be getting even more on top of that. In the email, they said there will be an online rewards center that will be launching to introduce a new way to spend your VIP points. There’s no other details regarding this but I’m very interested on seeing what they have in store.

In addition, VIP points will be valid for 18 months with the expiration “clock” resetting after every purchase. With the current system we have now, VIP points would expire two years after earning if they weren’t used. Essentially this change will allow your points to stay active forever if you make a LEGO purchase every one and half years and you don’t have to worry on when your points will be expiring. This was an issue because LEGO would usually send an email notifying you when the points … Continue

In a press release sent out this morning, it has been announced that Kjeld Kirk Kristiansen will be stepping down as from LEGO A/S Board of Directors. This is a planned move in which control of the company will be handed down to his son Thomas Kristiansen next month at the annual general meeting. Kjeld Kirk Kristiansen will still be the Chairman of the Board of Directors of KIRKBI A/S, Deputy Chairman of the Board of Directors of the LEGO Foundation, and Chairman of the Board.

Kjeld Kirk Kristiansen steps down from the Board of Directors of LEGO A/S

Billund, Denmark, 26 March 2019 – As a natural next step in the smooth handover to thenext generation between the third and fourth generation of the Kirk Kristiansen family, Kjeld Kirk Kristiansen is stepping down from the Board of Directors of LEGO A/S. This will take place at the company’s next annual general meeting, to be held in April 2019. Through the family’s holding and investment company, KIRKBI A/S, the Kirk Kristiansen family owns 75% of LEGO A/S. The remaining 25% is owned by the LEGO Foundation.

Kjeld Kirk Kristiansen continues as Chairman of the Board of Directors of KIRKBI A/S, Deputy Chairman of the Board of Directors of the LEGO Foundation and Chairman of the Board of Directors of Ole Kirk’s Foundation.

The Kirk Kristiansen family has carefully prepared the smooth handover to the next generation since 2004, when Thomas Kirk Kristiansen, as the most active owner in the fourth generation of the family, joined the